Dental Marketing Ideas for the Month of January
Think seriously about how you can improve and grow your practice. Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013. Who can anchor to an unanchored mind?
We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!
Let’s start with your existing patients active and inactive…
Recare & Incomplete Treatment:
Insurance Maximums: Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.
Inactive Patients: It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/
Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.
January is National Hot Tea Month
Drinking Green Tea can improve dental health.
Educational & Service Opportunity: Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!
Educational Ideas: Blog, Email or Social Media Posts, and or Product/Service Features/Promotions for in the office.
January is International Quality of Life Month – How does poor dental health affect your overall health? How improving your smile can improve the quality of your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)
Just for Fun Ideas:
National Soup Month – Share soup recipes on your social media sites or in the office. Create Warm- Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards. Your patients love free food 😉
January 25 is Fun at Work Day – Endless possibilities here! Get creative and have FUN!
So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January.
We will be giving you new dental marketing ideas for each month, please subscribe to our posts so you don’t miss out on the dental marketing fun! Thank you!
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Make it a GREAT Day!
Yours for greater success,