Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.
” If you can look into the seeds of time, And say which grain will grow and which will not. Speak then to me.”
~ William Shakespeare
What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels.
Take some time today and think about what you are planting & producing. Plant weeds and you’ll get more weeds.
Look at your practice through the eyes of your patients and potential patients.
Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.
Two especially dangerous weeds: Poor telephone call systems and poor team member attitudes.
Look at your referral sources & patient retention , this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why? Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations? Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you?
Again, everything matters!
Don’t give up, don’t ignore any of the areas we talked about – you might not see results right away but impressions are being made, seeds are being planted. You never know where and when they will take root and bloom!!
Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!
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Yours for Greater Success,