Are you considering hosting an open house event for your dental office?
Here are some idea’s to help make your open house a huge success!
Hearts – We “Heart” our Community or We “Heart” our Patients
Spring – Flowers (Thank you for helping our office grow)
Women’s Night Out
Shopping (w/local vendors)
Cocktail Party (Wine & Appetizers)
Community (Local Businesses/Non-Patients)
Cross Marketing Opportunity:
Team up with local businesses!!
Hair Salons, Specialty offices, Restaurants, etc.
Display a thank you to the local businesses involved in the open house.
Have an area that they can display their business information
Have them donate a prize to be raffled off or used in a drawing.
Ask them to advertise your event at their place of business.
Advertising your Event:
Local Newspaper (Invite them to the event!)
TV News (Invite them to the event!)
Radio (Invite them to the event!)
Social Media Sites (include Facebook Event)
Current Patients (Ask them to bring a friend for a prize)
Online Local News Sites
Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
Employees (Make sure the entire team is on board w/the event and talking about it)
Banner on building
Call To Action/Community Support:
Collect Donations for…
Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)
Aluminum Can Tabs (Ronald McDonald House)
Complimentary Oral Cancer Screenings
Welcome letter/flier (Include in it: Info about the office, services offered, special offer & a thank you for coming in) Imprinted items, such as:
Flower Seed Packets
Drawing/Raffle for Prizes:
Having a drawing(s) allows you to collect names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.
$ off of a service
Team up with local businesses for Prizes
Office must be clean and clutter free!! (Inside & Out!)
Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
Have stations set up through out the office to encourage a tour of the whole office.
Decorate the office
Monitors set up in reception room and treatment suites playing videos of services offered
Friendly & Outgoing
Labeled Water Bottles
You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc
Day of the Event:
Give tours (Depending on size of the event you could set tours up scavenger hunt style)
Be ready to schedule appointments
Take lots of pictures
Record a video of the event
After the Event:
Send Thank you’s to all of your guests and any businesses that participated in the event.
Call prize winners to come in to the office and collect their gift – be sure to take their picture(s).
Send a follow-up article and pictures to the local paper.
Post pictures of the event on social media sites.
Remember, Proper Planning Prevents Poor Performance!
Be sure to make thorough to do lists that include a time-line & who is responsible for what & when.
Have a GREAT Open House Event!!
If you have more idea’s I would love to hear about them! To share your thoughts/ideas please comment below. If you enjoyed reading this article please give us a “like” below.
If you are not yet receiving my free dental marketing ideas every month to your email inbox, please subscribe today.
Yours for Greater Success,