Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.
” If you can look into the seeds of time, And say which grain will grow and which will not. Speak then to me.”~ William Shakespeare
What are your marketing seeds?
Marketing Seeds Include:
- Current Patients/Referral Programs
- Social Media
- Direct Mail
- Patient Appreciation Gifts
- Staying in Touch with your patients
- The Patient Experience
- Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
- Your Brand
- Community/Charity Involvement
- Local Business Partnerships
- You and Your Team
So if you think marketing isn’t important or maybe are proud to say that you’ve never needed to do any marketing, guess what? You have been marketing and it is important. As you can see from the above list of marketing seeds, everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing.
Everything Matters and as Fred Joyal says Everything is Marketing!
Take some time today and think about what you are sowing & producing.
Look at your practice through the eyes of your patients and potential patients.
Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.
Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Tips to Improve your Dental Office Part 4 ~ Happy Team
Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why not?
Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?
Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you?
Helpful Articles: Spring Clean Your Dental Office Using Your 5 Senses and Tips to Improve Your Dental Office, Part 1 ~ First Impressions, Tips to Improve Your Dental Office Part 2 – Make a Change! and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter
Again, everything matters!
Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!
Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at firstname.lastname@example.org
- Know Your Target Audience
- Set Goals
- Create a monthly marketing calendar
- Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?
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Yours for Greater Success,