January Dental Marketing Tips and Ideas

January Dental Marketing Tips and Ideas

Hello Friends,

“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie

What are your dental marketing goals for 2018? What are your plans to exceed your current patients’ expectations and engage with your potential patients in the community?

(Note: For Practice management Ideas for January Visit Here: )

Here are some Dental Marketing Tips and Ideas to get you started:

January Dental Marketing Ideas


I’m Not Going To Take It Anymore Day: 7th – This is a wonderful educational and marketing opportunity:
I’m not going to take my…”Crowded Teeth”,“Yellow Teeth”,“Bad Breath”,“Sensitive Teeth”,“Snoring”,“Headaches”, anymore! – Show your patients how you can help.

Sugar Awareness Week: 15-19thThis week share blog and social media posts all about sugar and dental health.

External Marketing to Local Businesses: Send a coffee truck to local businesses/schools – What a great surprise and welcome treat for many local businesses. Be sure to take pictures that can be shared on your social media sites.

January is National Hot Tea Month –

Educational & Treatment Opportunity:

Drinking teas such as green tea can be very good for one’s dental health. Does Tooth Sensitivity hold some of your patients back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care /incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Social Media Post Ideas to Improve Engagement:

Drinking Straw Day: 3rd

Cigarettes Are Hazardous To Your Health Day: 11th

Dress Up Your Pet Day: 14th

National Cheese Lovers Day: 20th

Dental Drill Appreciation Day: 26th

Bubble Wrap Appreciation Day: 29th

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January.

If you are not yet following my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,


P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest


February Dental Marketing Ideas – Focus: Children’s Dental Health Month


February is Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

dental marketing ideas for February

Field trips to local schools? School field trips to the office? Participating with the National Give Kids A Smile Day?

Today, I’m going to focus on Give Kids a Smile Day.

Now the ADA website has an excellent Give Kids A Smile Toolbox  http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

Advertise your Event

Social Media ~  

Advertise your event on all of your social media pages.

TV News ~

Fax & Email the press release. (Sample Press Release below)

Call the stations and pitch your story. Invite them to visit the office the day of the event and to please help you identify true children in need by spreading the word.

Most TV news stations have a free community calendar on their website – post the event on the calendar. (Pictures are a good idea too!)

Local Newspaper ~

Send press release.

Flyers ~

Have flyers in the office and ask patients to please share with their friends, family members, co-workers and neighbors.

Visit local businesses ~

This is all FREE advertising! Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and your office too!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages and website


Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)

So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)? 

Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no show on this day!) 

Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.  

While out in the community:

Look good! Your appearance is a reflection of the office and the care you provide.

Be considerate of their time.

Don’t hold back from offering the people you meet an appointment.

Carry extra toothbrushes, business cards, lip balm, etc. to share with those you meet.


See if you can get donations from local businesses for the event.

Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

Every child receives a goodie bag that includes an imprinted toothbrush.

Take pictures!!! (The ADA website has a release form)

 Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars- the production)

Sadly, There will be treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

After the Event:

Send a thank you to the children after the event.

Send a thank you to any business that contributed to the event.

Submit a press release talking about the success of the event, pictures and tips for parents to keep their child’s smile healthy.

Make your Give Kids a Smile Day a huge success!!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time, and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising/marketing this special day, please contact me at  bhaydenconsulting@gmail.com

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,


P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest



  Give Kids A Smile is held annually to:


• provide free dental services to local, qualifying children from low-income families


• raise awareness of the epidemic of untreated dental disease occurring here and


across the country and