Baseball Opening Day Dental Marketing Ideas

Baseball Opening Day Dental Marketing Ideas

Love is the most important thing in the world, but baseball is pretty good, too.” – Yogi Berra

Hello Friends,

Baseball season opens soon – Whether or not you’re a fan of baseball, celebrating Opening Day with your team and patients is a great way to have more fun and exceed expectations.

Dental Marketing Baseball Opening Day

Here are a few ideas for you…

  • Wear your favorite baseball team gear.
  • Encourage your patients to dress up too.
  • Decorate the office.
  • Take lots of pictures to share on your social media pages.
  • Set up a photo booth area with fun baseball related props.
  • Serve Hot Dogs, Bottled Water & Popcorn (or Cracker Jacks).
  • Special Offer on Sport Mouthguards
  • Post sports related dental health tips on your social media pages.
  • Sponsor a local baseball team.
  • Have a Raffle to win baseball tickets or a baseball themed Gift Basket in exchange for Facebook likes, check-ins and Reviews on Google, Facebook & Yelp.
  • Hand out some patient appreciation gifts such as imprinted lip balm, popcorn, peanuts, for more ideas check out my Pinterest board HERE.
  • Consider inviting local businesses & referring offices to celebrate with you.

Hope you enjoyed these ideas.

Please share your baseball opening day pictures & ideas with me.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

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Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

Dental Marketing Ideas for April

Dental Marketing Ideas for April

FOR UPDATED DENTAL MARKETING IDEAS FOR APRIL VISIT: April 2017 Marketing Ideas

 It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.”

~ Charles Dickens

 So far in my neck of the woods we have yet to feel spring in the light let alone feel summer. You know the saying about March, In Like a Lion Out Like a Lamb? Well it came in like a lion and has set up camp. Brrr!

Dental Marketing Ideas for April

 So let’s think and talk about the month of April and how we can use spring flowers to market your practice and exceed your patients expectations.

 Here are some ideas for you:

 Theme: Spring Flowers

 Focus: Complimentary Oral Cancer Screenings (More about this in a minute)

 Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patients referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

 Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

 April is also National Garden Month ~ Have a drawing for a Gardening Tote filled w/gardening supplies.

 Let us talk now about your featured service: Complimentary Oral Cancer Screenings.

April is Oral Cancer Awareness Month

Update: SEE April is Oral Cancer Awareness Month for Current Oral Cancer Awareness Marketing Ideas and Facts

 Use this as an opportunity to educate your patients and folks in the community. With a goal of bringing in new patients.

 Your offer is this:

Is There A Killer Hiding Under Your Nose?

 April is Oral Cancer Awareness Month

our office is pleased to offer FREE Oral Cancer Screenings

in a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations. (I can help you create a press release for your event:  Email: bhaydenconsulting@gmail.com)
  • Create a one-page flier for your patients to share with their friends, family members, co-workers, and neighbors. (If you need a sample OCS flier, I’m happy to send you one. Email: bhaydenconsulting@gmail.com)
  • Talk about it on Social Media!
  •  Create a Facebook Complimentary Oral Cancer Screening Event
  • Recare Opportunity: Encourage inactive patients to come in for their important free oral cancer screening.

Talking Points:

  • Smoking and drinking are the most common risk factors, but that is changing.
  • The biggest risk factor now is the sexually transmitted virus called HPV, the same virus that can cause cervical cancer.
  • The Oral Cancer Foundation says 40,000 people will be diagnosed with oral cancer this year alone, the majority of those cases will be tied to HPV.
  • There is an epidemic of oral cancer among young people, unfortunately, due to oral sex.
  •  Fastest growing segment of the oral cancer population are non-smokers under the age of fifty.
  •  Additional risk factors include high alcohol consumption, the use of conventional smokeless (chewing/spit) tobacco, as well as prolonged exposure to the sun (for lip cancers).
  • Oral Cancer Screenings are quick and painless.

Here are 5 more ways to help your patients smile in April!

  National Fun at Work Day – April 1st.

 Baseball – Opening Day ~ Dress in your cities team attire and take pictures to post on social media – invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

UPDATE: SEE Baseball Opening Day Dental Marketing Ideas FOR MORE IDEAS!!

 Prom Season ~ Promote Teeth Whitening

 National Youth Sports Safety Month ~ Feature: Mouthguards

 National Kite Month ~ Fun idea for the kids, buy some kites (dollar store) to use as prizes.

So there you have it, some fun and educational ideas for the month of April to exceed your patients expectations and bring in new patients! 

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your April marketing campaign, please email Betty: bhaydenconsulting@gmail.com

 

Yours for Success!

~Betty

 Spring is nature’s way of saying, “Let’s party!”

~ Robin Williams