Dental Team Building Activities, Rewards, and Incentive Tips and Ideas

Dental Team Building Activities, Rewards, and Incentive Tips and Ideas

Hello Friends,

In response to the many requests that I receive for ideas to motivate and reward employees,  I’ve compiled a list of Team Building Activities, Incentives, and Reward Tips and Ideas.

For ideas and tips on how to have a happier and more productive dental team, please visit here: A Happy Dental Team is not just a dream!

Work Hard, Have Fun, Create Beautiful Smiles.

dental team building activities rewards and incentives dental tips and ideas

Of course, in order to have a truly happy and productive team, it starts with you!

Set the Example – Lead by example.  Treat your employees how you would like them to treat your best patient! If you want to see positive change in your practice, you must consistently lead by example. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one.

Have FUN! – Have more fun in your office with Team Building Activities and Events! Here are some ideas to get you started…

In Office Fun: Potluck lunch, Ice Cream Truck, Carry out lunch (team choice), Crafts, Games, & Puzzles. Make little gifts that you can give out to your patients at their appointments.

Purchase a Team Building Activity book such as:  Quick Team-Building Activities for Busy Managers: 50 Exercises That Get Results in Just 15 Minutes.

These articles have some really good ideas for team building activities: Six Quick Teamwork Games to Engage Employees at Work and this one: When I work – Team Building Games

Fun with Social Media – Utilize your social media pages to show your patients and potential patients what a fun office you have.

Videos – post fun team videos on your office social media pages.

Pictures – take fun/silly pictures with the team and your patients to share on social media, your website, and in newsletters.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Decades, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc. (visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Creativity – Brainstorm sessions with prizes for marketing ideas, solutions to improve office efficiency, and how to have more fun as a team.

Book Club – Purchase team building/self-improvement books for your team. During a team meeting, discuss portions of the book. Or purchase electronic devices such as a Kindle Fire for each employee and download books that can be discussed during a “book club team meeting”.

Team Building Book Suggestions:

Move Your Bus – Ron Clark

FISH! – Stephen C. Lundin and Harry Paul

Fun Is Good – Mike Veeck & Pete Williams

The Energy Bus – Jon Gordon (Actually, ALL books by Jon Gordon!)

Our Iceberg is Melting –  John Kotter

Who Moved my Cheese? – Spencer Johnson, MD

Everything is Marketing – Fred Joyal

The Go-Giver –  Bob Burg and John David Mann

How to Win Friends and Influence People – Dale Carnegie

Full Steam Ahead – Ken Blanchard

Million Dollar Dentistry – Gary Kadi

Be Our Guest –  The Disney Institute and Theodore Kinni

Start with Why –  Simon Sinek

Any other books that I should add to the list? Please message me or comment here and I’ll be sure to add to the list as soon as I read it.

Incentives/Rewards: Sometimes unexpected rewards work better than expected monthly bonuses for reaching goals. Every office is different, so if you have something that is working well for you and your team, by all means, continue doing it. However, if you would like some reward/incentive ideas for reaching daily/weekly/monthly production, collection, new patient, service/product, social media and other goals but want to keep the rewards unexpected or more spontaneous, here you go…

In addition to  simple, yet appreciated, thank you cards; Spa Gift Card, Cash, Lunch/Breakfast, Purse/Tote bag, Gift Baskets, Plants/Flowers, Jewelry, Movie/Theater Gift Cards, Tickets to Game/Concert, Amusement Park tickets, Restaurant gift card, Gas cards and Car Wash Gift Cards.

If you would like even more ideas, be sure to follow this Pinterest Board: Employee Appreciation Gifts & Meeting Activities / Team Building Activities

Outside the office Fun: Bowling, Paint a Canvas, Shopping, Dinner, Cooking Class, Wally Ball, Baseball Game, Spa, Escape Room, Field Day (Team up with other offices), Concert, Skating, Batting Cages, Mini Golf, Pottery Class, Theater,  Pool party, Skiing, Nature hike/walk, Etc.

Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

Consider incorporating a dental continuing education class with a fun event, for example CPR Course and Pool Party.

If you really want to have some FUN continuing education, take your team to TBSE! Have you heard about The Best Seminar Ever? Better known as TBSE? Seriously, I attended TBSE last year and it absolutely was the best seminar I have ever been to. If you’re ready to boost your team and take your practice to the next level, please check it out here: TBSE -The Best Seminar Ever

Community Involvement – Visit the local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Pass out freebies imprinted with your office information to the people attending these community events. Be sure to take pictures of you and your team out and about in the community and share to your social media pages and website.

“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie

It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn andPinterest

A  Happy Dental Team is not just a dream!

A Happy Dental Team is not just a dream!

Hello Friends,

The key to successfully improving your dental practice, reaching your goals and having loyal and happy patients is to have a loyal and happy team. For some, this can be quite challenging.

I want to help. I’m going to share with you some tips and ideas on how to have a Happier and more Productive Team.

how to have a happier dental team

When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. ~ Betsy Myers

Isn’t that the truth? I know it’s that way for me. I’m sure your team would respond the same way. Give it a try with these tips and ideas…

Set the Example Lead by example.  Treat your employees how you would like them to treat your best patient! If you want to see positive change in your practice, you must consistently lead by example. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare.  In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.

Hire only the Best – Take the time necessary to screen your job candidates. Don’t be so quick to hire that you settle for less than the best. Allow your team to spend time with the candidates prior to hiring. See how they interact with each other and with your patients.

“Remember there is no way that the quality of customer service can exceed the quality of the people who provide it.” – Liz Tahir

Compensation – You get what you pay for.  Pay your employees well.  Simple as that.

Communication  – Job descriptions and expectations must be clearly defined for each employee.  Don’t assume they know. This will help keep things running smoothly, efficiently, and productive.  (Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.)

Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.

Address quickly any needed discipline or correction; don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender right away and move forward.

Avoid office negativity and gossip, it’s toxic and will infect your team – Rather, focus on and share positive experiences.

Respect – Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be the rare occasion, not a daily or even occurrence. If you find that this is happening frequently, it’s time to reevaluate your systems for scheduling appointments and your office hours.

Commendation – This one is easy. Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.

Involve and Empower – Knowing why you show up every morning will help to create a culture of happiness and excellence.  Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page; working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.

 Training – Don’t hold back in this area! Invest in your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc.  However, training isn’t just for your new employees, everyone in the office needs regular training. This leads me to the next point…

Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. Think about this, your administrative team is the first and last impression made on each and every one of your patients. This includes potential patients that call your office. Certainly, you want to have the very best training and education for not only your clinical team but your administrative team too. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

For example, have you heard about The Best Seminar Ever? Better known as TBSE? For real, I attended TBSE last year and it absolutely was the best seminar I have ever been to. If you’re ready to boost your team and take your practice to the next level, please check it out here: TBSE -The Best Seminar Ever

If you’re unsure about the true value of continuing education for your entire team, consider the following scenario… You the doctor, come back from a dental seminar all fired up to implement some new ideas, protocol or the use of a new/improved dental procedure or cool piece of dental equipment and your team is less than enthused, maybe a little angry that they cannot possibly add one more thing to their already too busy day. Besides, the way they do things is how they always have and it’s working out just fine…

Sound familiar? Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, begging to be used? I hope not. However, if this or something similar has happened to you, it’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment or procedure works, benefits the patient and the office as a whole is critical to enthused implementation.

Have Fun! – Have more fun in your office with Team Building Activities, Events, & Rewards.  More on this one coming soon!

It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

there is no way that the quality of customer service can exceed the quality of the people who provide it

Ideas to Grow and Improve Your Pediatric Dental Office

Ideas to Grow and Improve Your Pediatric Dental Office

Hello Friends,

Are you looking to improve and grow your pediatric dental office? Today, I’m going to share several dental marketing and practice management ideas for your pediatric office. You may want to print out this article and discuss these ideas with your team. Together, come up with a  plan that will help to make this your Best Year Yet!

Before we get started, keep in mind that the way to mom and dads’ heart is to treat their children well. The way to keep mom and dad loyal to your office is to treat their children exceptionally well. Why? Happy Kids = Happy Parents.  As a mother of two children, I know this to be TRUE!

Here you go, Dental Ideas for the Pediatric Office

dental tips and ideas for pediatric dental practice

 Reception Room –

  • Clean/Well-maintained
  • Up-To-Date Décor
  • Video Games – Stationary or handheld devices
  • Books – Lending library bookshelf.
  • TV (childrens movies and short dental education videos)
  • Pictures – Wall of fame, digital photo frame or photo album filled with pictures of your patients.
  • Photo “booth” area with backdrop and photo props.
  • Tablet/Cell Phone charging station for parents.
  • Bottled water (beverage & snack station for parents.)

 New Patient Experience –

  • Give tour of the office
  • Explain what they can expect during their visit
  • Free stuff – children love to pick out a prize after their visit.
  • Sign them up for your kids club/team.
  • Send them a welcome card after their first visit. Kids love to get mail!

Open House Kids Day (In Office) –

  • Choose a theme: Carnival, BBQ, Luau, Movie/TV/Book Characters, 50’s, etc.
  • Activities: Face Painting, Balloon Twisting, Hula Hoop Contest, Karaoke, Crafts, Carnival-like games, Photo booth/props, Bounce house, etc. (Depending on if the event is inside or outside the office)
  • Prize: Have a drawing to win a gift basket, gift card, bicycle, or team up with a local business for a donated prize.
  • Food: Hot dogs, Chips, Ice Cream/Popsicles, Water, Popcorn, etc.
  • Advertise: Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards, and emails/texts to your current patients.
  • Option: Book appointments in hygiene only, this way, you’ll have production for the day and the doctor(s) will be free to visit with guests and still do the exams.
  • Memories: Take lots of pictures during the event to share on your social media sites, newsletters and media press release.

See also Tips and Ideas for Dental Office Open House Event

Host Patient Appreciation Events (Outside of office)

  • Skating Rink, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted give-aways and information about your office at these events. Encourage all attendees to visit and like your social media pages.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc.(visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Children’s Dental Health Month –

In-Office –

  • Field Trips – Invite local schools and daycares in for a free field trip to the dentist. (Serve a Healthy snack such as grapes, apple slices, string cheese and small bottled water, Present Education stations/demonstrations -visit the ADA website and Pinterest for great ideas for presentations,  Toothbrush bags for the students and teachers/parents, show a short Video while the kids eat their snack)

Outside the office –

  • What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
  • Where: Schools, Daycares, Library, Mom groups, etc.

Participate in local Family Health & Wellness Fairs –

See  Health and Wellness Fairs for some great ideas.

Community Involvement – Visit local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Have imprinted freebies ready to pass out at these events.

Visit Local Businesses –

  • Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
  • What: Introductions, Referral pads/business cards, Small Gifts (Imprinted toothbrushes, flosscards, lip balm, etc.) Food (Bagels, Donuts, Fruit, Pies, etc), Contest/Drawing for Prizes, Lunch-n- Learn, etc.  TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need them to like you. 😉
  • SEE Dental Marketing Ideas for your Local Library
  • Consider sending a food/drink/ice cream truck to local offices/businesses.

Back-To-School/School Break Visits –

Set aside some back-to-school and/or breaks from school special days in the office. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest:  nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.

SEE Dental Ideas for Local Schools

Book Drive 

Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.

  • Incentive: Gift Basket (put together a fun themed gift basket).  Every person that donates books can enter a drawing to win a gift basket. You do not need to be a patient of record to donate books.
  • Once you have collected all the books:
  • Take pictures of the books
  • Put together toothbrush gift bags w/office information and special offer to deliver to the employees of the library and or school.
  • Deliver books and gift bags to the library and or schools.

Kids Club/Team –

I’m not a fan of “no cavity” clubs because I like to see all children have the opportunity to be part of the office kids club/team and sometimes, a child’s unfortunate cavity is the fault of the parent. Have a club/team that is just for fun and that rewards healthy habits, report cards, community involvement, etc. Take a picture of each child to hang on your wall of fame or in a digital photo frame or picture album, as well as for your website, newsletter and/or social media sites. Present the child with a certificate/wristband/t-shirt when they sign up for your kids’ club. Have monthly contests/drawings that the children can enter to win prizes.

Give-Aways –

Toothbrushes, Toothpaste, Floss/floss threaders, Toys, Puzzles, Kites, Books, Gift Cards, Bubbles, Stickers, Balloons, Fidget Spinners, Kites, Small Stuffed Animals, Glow items, etc.  Children love to leave the office with a small treasure.

Referrals – 

Acknowledge all referrals with a thank you card/letter signed by the dental team. Consider offering thank you gifts/raffle items. Prize ideas: Gift Cards, Family get-away, Gift Baskets, Etc. See Gift Ideas – Pinterest Board

Social Media – 

Utilize social media platforms to keep your current patients up to date with all of your office happenings, to build relationships with local businesses and connect with potential patients. Be sure to connect with community mom groups and all kid-related businesses on your social media platforms. (See this Pinterest Board for a plethora of posting images.)

Facebook Videos Share (live) videos about brushing & flossing techniques, what to do in a dental emergency, why baby teeth are important, what age should a child first visit the dentist, how much sugar is in your favorite drink/cereal/snack, healthy snack ideas and so on.

See Social Media Site Posting Content Ideas

Answer Your Phone – 

Sure, you know that the office phone should be answered within the first couple of rings by an unhurried, friendly scheduling coordinator whose goal is to schedule an appointment and wow the caller with excellent customer service but if you want to see greater results from your marketing efforts, then you must be certain that your office phone is answered during times when patients are calling. Minimum: Monday – Saturday 8:00am – 6:00pm, including lunch hours.  Invest in your entire team by providing training on how to effectively answer the phone.

Forward your calls to an answering service if needed. Having a live person for the caller to talk to is so much better than your caller getting an answering machine or voice mail and then deciding to call the next dental office on their list in hopes of talking to a “live” person.

Also, despite our best intentions to not put a caller on hold we know that it still happens from time to time. Consider having an on hold message for these times, this way, you’ll have the opportunity to share office information, special offers, social media sites, etc. with the caller rather than them listen to nothing, an annoying beeping sound or lame music. See also: Should I Use A Message On Hold Service

Missed calls and calls poorly handled are missed opportunities and those missed opportunities mean missed dollars…big dollars!

For more telephone success tips, take a minute to read this helpful article: How to Effectively Answer the Dental Office Telephone

Host a Candy Buy Back –

For tips and ideas on successfully hosting a candy buy back see: Dental Marketing Ideas for October

Blog/Website – Become the dental expert in your community. Post articles, videos and pictures on your website and social media sites about different dental treatments/products, sports safety, what to do in a dental emergency, etc. TIP: Pin your blog posts, articles, videos and pictures to your office Pinterest boards. Pinterest is a GREAT way to drive traffic to your website. If you don’t already have Pinterest for your office, add that to your to-do-list. Have a variety of family related boards such as dental health tips, recipes, crafts, party ideas, healthy snacks, book ideas and more. Feel free to check out my Pinterest boards for ideas.

Sponsor local sport teams –Free or reduced rate for mouthguards for local sports teams.

Distractions/Safety – TV’s in the treatment rooms, Ceiling Tile Scenery, Sunglasses, Etc. Make the experience as comfortable and enjoyable as possible for every child.

Contests/Drawing – Coloring contests, Monthly Gift Card/Gift Basket drawing, Wristband, Photo, Etc.

Post-Op Calls – Each evening place a “just wanted to see how well you’re doing call” to any patient that had an extraction or maybe was nervous or had a rough time during their visit.

First “Happy” Visit Experience – Take picture of child in the chair (holding a first visit sign or certificate) and give to parent in a cute picture frame. Share these pictures on your social media pages. Tag the parents in the post.

Are you ready for the #1 Way to Market your Pediatric Office?  

Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Give your patients something positive to talk about to their neighbors, workmates, friends and family members. Make it easy for them to refer patients to you. (If you need some ideas to help Improve your Office, be sure to check out How to Attract and Cultivate Loyal Dental Patients ,Tips to Improve your Dental Office Part 4 ~ Happy Team and Office appearance

I know this is a lot of information but if you’re serious about wanting to grow your practice, then it’s worth it to take the time to market your practice effectively using some or all of the ideas that I have shared with you today. Remember, if you’re feeling overwhelmed, you don’t have to do this on your own, I’m here to help.

Reminder, keep track of your events, the businesses you visit, any donation requests, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

How to Attract and Cultivate Loyal Dental Patients

How to Attract and Cultivate Loyal Dental Patients

Hello Friends,

Loyal patients, isn’t that what we want? Loyal patients’ that return year after year; accept your treatment recommendations, and refer their friends, family, neighbors, and co-workers? They are loyal to your dental practice because they like and trust you.  Sounds lovely, right?

How do you cultivate loyal dental patients?  It certainly isn’t enough to just bring new patients into the practice. You earn this privilege to serve them not just for a moment but for life.

loyal dental patients patient retention betty hayden consulting

Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients and their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The aforementioned struggles are greatly reduced or eliminated altogether.

How do you earn this privilege?  Consistently exceed your patients’ expectations.

Here are 12 ways you can do this (in no particular order)…

(1) Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment.It’s unexpected, takes only a few minutes and will really make your new patient feel special.

(2) Post-Op Calls – Call your patients in the evening to see how well they are doing.

(3) Acknowledge and Reward Referrals  For every patient you must have a referral source, how else will you be able to track what marketing works and what doesn’t? Especially if you want more referrals from your current patients, then reward the behavior that you want to see more of. Acknowledge and Reward your referrals. If you don’t already have a protocol in place, make a plan as soon as possible. Please do me a favor, and avoid sending the same exact thank- you to the same patient every time they refer someone… no “groundhog-day thank you’s”. Change it up!

(4) Sending Cards – Keep Sympathy, Anniversary, Welcome, Congratulations, Thinking of you and Get Well cards on hand to send to your patients. As a team, remain alert to opportunities to surprise your patients with a card.

(5) Answering the Phone – This one is KEY to your success. All of your marketing efforts lead people to the phone first. Don’t waste your money by losing the potential patient or aggravating current patients due to poor telephone skills and habits. Your entire team should be trained on how to properly answer the phone and handle the call.Answering the phone is a privilege and a great opportunity!  SEE How to Effectively Answer the Dental Office Telephone

(6) Stay on Time – If you’re often running behind schedule, investigate as to the reason(s) why. If you know why, change whatever is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculating the actual amount of time it takes to do procedures, controlling the schedules, these things will help you stay on time. Avoid working through lunch hours… everyone needs that time to recharge their batteries.

(7) Treat your employees the way you want them to treat your best patient – Communicate your goals, expectations, and vision with your team. Ask for their thoughts and ideas during your team meetings (speaking of meetings, be sure you’re having a daily morning huddle). Reward the behaviors you want to see more of. Be friendly, grateful and respectful even on the days when you don’t want to be. Do not share in or tolerate any negative gossip about team members or patients! Have FUN at work and on occasion, outside of work with employee appreciation events. Remember this, “Customers will never love a company until the employees love it first.”– Simon Sinek

Hire (and keep) only the best employees. “Remember there is no way that the quality of customer service can exceed the quality of the people who provide it.” Liz Tahir

Invest in your team with continuing education courses (ex: TBSE), and training for your computer software, telephone skills, social media sites, dental terminology, protocols, procedures, and technology.

(8) Stay in Touch – Find/Create ways to stay in touch with your patients via telephone calls, continuing care postcards/letters and on your social media sites.  Keep your name in front of them. SEE: Ten Ways to Stay in Touch with your Dental Patients

This includes incomplete treatment & continuing care reminders. Be sure to diligently follow-up on any patients that are due, past-due or have treatment planned but not scheduled. Don’t allow patients to fall through the cracks due to poor systems for follow-up.

(9) Deliver exceptional dental care – Give your patients the best care…always!Really, LISTEN to your patients. Don’t just see and treat “teeth”. Get to know your patients as individuals. Take an interest in them. What are their oral healthcare values & priorities?  What’s in it for them, not you or the office.

Be sure to keep current with dental technology, procedures, and products.

(10) Maintain a safe and clean office – Outside & Inside your office, you want to send a positive message about your care by keeping your office very clean, well maintained and welcoming. SEE Spring Clean Your Dental Office Using Your 5 Senses

(11) Be My Guest – Treat your patients as a guest in your home. From your first patient of the day to your last patient for the day, make them feel welcome.

(12) Honesty –  #1 Be honest with your patients regarding your fees and treatment. The quickest way to lose a patient is by them perceiving they’re being taken advantage of. Clearly, explain the cost to do the treatment and the cost of doing nothing. Estimate as closely as possible the patient’s financial portion for treatment. Some will tell you that you should never quote fees over the phone…I strongly disagree. Why? You’ll lose many of your shopper callers by refusing to answer their request for a quote on a fee. They’re calling because they need/want a particular service. They’re ready! Make it easy for them to choose your office by honestly answering their question. Because you cannot make an actual diagnosis over the phone, it’s impossible to know exactly what their cost will be, give a range of fees and offer for them to come in for a complimentary consultation.

#2 -When you mess up, admit it. No excuses or passing blame. Say you’re sorry and make it right. Consider keeping gift cards on hand to give to your patients when something doesn’t go as planned. (ex: lab case error, scheduling error, etc) Oh, if you find yourself apologizing a lot… see what you can do proactively to minimize future mistakes.

There are no short cuts, if your goal is to grow your practice with patients that are not merely satisfied but are delighted with your service and remain loyal to your practice, you must remain loyal to your goals, your mission, and your promise.

I love hearing your comments and ideas, please continue sharing them with me. Remember, I’m happy to answer any questions and concerns you may have.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for National Ice Cream Month

Dental Marketing Ideas for National Ice Cream Month

Hello Friends,

“Eating Ice Cream Shouldn’t Hurt.” This is your slogan for the month of July.

Why? July is National Ice Cream Month and Close to 50% of American’s suffers from or experiences tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

summer dental ideas from Betty Hayden Consulting

Your product/service feature for July is Desensitizing Agents to treat tooth sensitivity.

A marketing plan that requires little time, minimal to no extra cost and will boost production and exceed your patients (and potential patients) expectations!

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Promotion Ideas

Now you may not have many of your patients speaking up to say they’re suffering from tooth sensitivity when they eat cold treats or drink cold beverages.

Simple fix; team members wear buttons that say: Eating Ice Cream Shouldn’t Hurt

Your patients are sure to ask questions about the buttons. What an easy way to open up a discussion about tooth sensitivity.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

There you have it, a simple and delicious summer dental marketing idea.

If you would like to purchase further ideas on how to implement the Ice Cream/Tooth Sensitivity campaign such as how to handle patients that are concerned about insurance coverage and fees for desensitizing agents and ways to advertise this campaign or perhaps would prefer a different marketing campaign for the month, please contact me today at bhaydenconsulting@gmail.com.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest