Dental Marketing Ideas for September

Hello Friends,

September is the last month (opportunity) for you to have the best third quarter ever. Yet, many dental offices say that this is typically a slower month for them. If that is true for your office or if you just want to spice things up for September, here are some dental marketing and practice management ideas for you.

dental marketing ideas for september from betty hayden consulting

Focus: Parents – Now that their kids are back in school, it’s time for dads and moms to pamper themselves with a dental visit.

Look at your schedule for September, find any days that have a few holes in them and declare them “special days for parents”.

Reach out to all of your parents with incomplete treatment plans or that are past-due in hygiene. Invite them to come in on this “special day” for their dental visit.

Offer Incentives: $ off Ortho, Free Adult fluoride w/hygiene visit, Teeth Whitening Specials, % off treatment, etc. This could be a one day only event or you could feature a different service each day for a week. (Food & beverage is also a nice incentive 😉 )

Gift ideas: Pampering gift bag – lotion, toothbrush, lip balm, chocolate, etc. Include informational handout about the links between oral health & overall health in women & men.

You could easily team up with local businesses for some cross marketing. Salons, Massage therapists, Restaurants, etc. may be more than willing to donate gift cards that you can use in a drawing or include in a gift basket that your patients can enter to win.

Here are  4 more ways to Help your Team and Patients Smile in September!

Random Acts of Kindness Day or Be Kind Day: 1 Do something special for your team today and/or something unexpected for your patients. If you’re going to do something nice for your patients, get your entire team involved by asking for their ideas.

National Clean Hands Week: 18-24 – Give-Away for your patients during this week: Small imprinted bottles of hand sanitizer.

World Alzheimer’s Month  – Use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.

National Courtesy MonthThis is a great opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 1-2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change please notify us with at least a 24 hours notice of your appointment date. Thank you!”

So there you have it, some fun marketing ideas for the month of September. If you liked these ideas and plan to use some of them, PLEASE let me know. I love to hear your comments and ideas.

If you would like me to work with your office to create a custom marketing campaign for the month of September,  please contact me today at bhaydenconsulting@gmail.com

Looking ahead to October – Breast Cancer Awareness Month, National Apple Month, Candy Buy Back and more! Oh, and don’t forget, October starts your final quarter so start now figuring out your production, collection and new patient goals for October, November & December. Remember to include your entire team in your plans!

If you are not yet receiving my free dental marketing ideas every month to your email inbox, please take a second to subscribe today. 

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello.

As always, I wish you all a fantastic & productive month!

Yours for Greater Success,

~Betty

Advertisements

Dental Marketing Ideas for your local School District

Hello Friends, 

With back-to-school season in full swing, there is no need to wait until February’s Dental Health month to market to the local schools in your neighborhood, start early in the school year building relationships with school staff & the families that attend these schools.

These small marketing seeds that you plant, help to build relationships over time and you never know when and where those seeds will grow into new patients for your practice. (See Dental Marketing Seeds)

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

dental marketing ideas for local schools betty hayden consulting

 

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize. Prize ideas: themed gift basket, electric toothbrush, gift card, teeth whitening, etc. Invite local businesses to contribute something toward the prize.

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in the community. Some ideas are: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, Little gifts, flowers, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

AND/OR

Host a Favorite Teacher Contest. Invite local students to nominate their favorite teacher. Winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teachers prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Just a few more ideas…

Social Media Sites – Post school-related content to your social media sites, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)

Office Blog – Share short articles/videos on your office blog/website using the above topics.

Pinterest – On your office Pinterest page, create a school related board(s). See my Pinterest boards for ideas.

Book Fairs Many schools will be hosting book fairs this school year.  And if your local school(s) are anything like mine, these book fairs draw a very large crowd.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Here’s another one, tooth bags. Make up some little bags with a “lost tooth” congratulations message from your office and space to write the child’s name. Deliver these bags to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain ziplock bag. Why not take advantage of this opportunity to advertise your office?

 For additional ideas to use with local schools see February’s Children’s Dental Health Month and October/November’s Candy Buy Back. Also, my Marketing Ideas for August has some nice ideas for you to use with students & teachers.

I have witnessed first hand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge. If you are interested in hiring me to help your office create a custom marketing campaign, please contact me today at bhaydenconsulting@gmail.com for a complimentary consultation.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.

If you are not yet receiving my free dental marketing ideas every month to your email in box, please subscribe today. 

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello. Thank you 😀

Yours for Greater Success,

~Betty


 

Dental Patient Reactivation Letter

Hello Friends,

What does the start of 2016 look like for you? With a clear vision and plan, are you excited and hopeful for the opportunity to exceed last years production and collection goals?

Or

Are you concerned that it will be a repeat of last years disappointing numbers?

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2016 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no obligation consultation at bhaydenconsulting@gmail.com.

Today, I’d like to help you tackle one of those struggles… your inactive patients. Let’s reactivate all of your patients that haven’t been in for one year or longer. The start of the new year is a great time to make a plan for reactivating your patients…. (attack that File Cabinet…or computer patient database!)

dental patient reactivation letter

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. However, if for whatever reason your inactive patient database is growing – take steps now to welcome those patients back in to the schedule. You can start by sending a We Miss You reactivation letter.

The following letter can easily be customized to your practice:

WE MISS YOU!

Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our “let’s get re-acquainted” offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

If you haven’t been in because you are seeing another dentist, please let us know. This way, we can update our records and we’ll know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,
Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

Betty Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations and or help you with your practice management concerns and goals. Contact Betty at bhaydenconsulting@gmail.com to set up your no obligation, complimentary consultation.

Make it a GREAT Day!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

Use It or Lose It – Remaining Dental Insurance Maximum Letter

Do you have any patients with treatment that is yet to be started and their remaining dental insurance maximums are getting ready to expire?

Time to remind them to Use it or Lose it! – Get your letters out to your patients reminding them to use any insurance benefits they have remaining for the year to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Some offices choose to mail these letters out in September. I think October works very well too.  The closer it gets to the end of the year the more difficult it becomes to get them to schedule.  Don’t worry if you haven’t yet mailed out letters, there is still some time…but, I would do it asap 😉

Your goal is to get them from the filing cabinet/computer to the schedule!

Personalization  -When mailing out remaining maximum letters, be sure to customize for each patient according to their treatment plan. This will help to re-create the urgency and value for treatment.  For some patients it will take some type of additional incentive to get them to act.

Here is a Scripting Idea:

2015 is just around the corner! We want to remind you to take advantage of any unused dental insurance benefits. Make sure to use all available benefits to complete any outstanding treatment or for your all important preventive dental hygiene appointment. Almost all plans do not let you rollover unused dollars to the next benefit year. So, Use ‘Em or Lose ‘Em!

If you have funds set aside in a flexible spending account (FSA) or healthcare saving account (HSA), now is the time to schedule treatment so your co-payment amounts can be applied to this year’s deductions.

Call us today to schedule your appointment. We find that the holiday season is always our “busy time” and we are certain it is a very busy time for you too. 

Beat the end of year rush and get in early, our phone number is ………

We’re ready to help you smile healthier & happier in 2015!

Take this opportunity to add a P.S. message to the end of your letter, telling your patients all about your specials on teeth whitening. Many people at this time of year are looking to whiten their teeth for their end of year celebrations, family photos,  or to buy gifts for family and friends.

Mailing tip –  Use a bright colored envelope and hand-write the name and address.

Phone Calls – About a week after you mail out your letters, go ahead and start calling them to see if they received the letter and to schedule them an appointment.

Be sure to document that a letter was mailed, phone calls were made and what type of response you received from each patient.

Wishing you all a full schedule for the end of the year!

Yours for greater success,

~Betty

Feel free to contact me with your dental marketing and practice management questions – bhaydenconsulting@gmail.com

Dental Marketing Ideas for May 2014

NOTE: Visit Here for Updated Marketing Ideas for the month of May

Hello Friends, Happy Spring!

Before I share some dental marketing ideas for the month of May with you, I want to share something from another post of mine about marketing:

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results.  Some may sprout where you don’t even remember planting.”

This point is made quite clear by these pictures….

plant dental marketing seeds

Just look at that beautiful and very strong stalk and flower that grew from that one tiny (seemingly insignificant) seed. Also, that tiny seed in time produced many, many more seeds!!

What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels.”

Keep that in mind when planning your future marketing campaigns.

Dental Marketing Ideas for May

may dental marketing ideas hayden consulting

National Family Wellness Month

Target: Families

Feature: Cleanings, Sealants, Mouthguards & Fluoride

 

 

  Here are 3 More Ways To Help Your Patients and Team Members Smile in May

National Smile Month -“If your smile isn’t as bright and sparkling as you’d like, why not celebrate Spring by treating yourself to easy and effective teeth whitening at our office? “

National New Friends, Old Friends Week – May 18-24 ~ GREAT Referral thank you and request opportunity!!  (Remember to set a new patient goal each month!)

National Pizza Party Day – May 16th – Enjoy a Pizza Party with your team 🙂

Kids Club or Pediatric Office Ideas:

National Bike Month Have a drawing that the kids can enter to win a new Bicycle. New and returning patients may enter to win . Be sure to promote on your social media sites. Try teaming up with a local bicycle shop and turn this in to a cross marketing opportunity.

Children’s Book Week 12-18 – Purchase childrens dental health related books to give away this week.

May Reminders:

Insurance/Continuing Care/Incomplete Treatment Reminder:  Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June.  Make Use it or Lose It calls &  mail reminders.

Gift Certificates Gift certificates for Teeth Whitening make great Gifts!

If you’re looking for even more ideas, please visit my May 2013 Dental Marketing Ideas Here

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your May marketing campaign, please email Betty: bhaydenconsulting@gmail.com

“You are as welcome as the flowers in May.” –  Charles Macklin

Yours for Greater Success,

~Betty

P.S. Be sure to check us out on facebook www.facebook.com/haydenconsulting

 

 

Dental Marketing Ideas for December

Hello Dental Friends,

Today I will be sharing with you:

Marketing ideas for dentists from Hayden Consulting

Can you believe it? Soon we will be closing out 2013 and welcoming in 2014! As you contemplate your goals for 2014, keep these quotes in mind:

 “Don’t be afraid of the space between your dreams and reality. If you can dream it, you can make it so.” –  Belva Davis

 Wonder what opportunities you pass, unwittingly, because your hands are so busy clasping  what you think you have always known. – Mary Anne Radmacher

How does your schedule look for December? Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers. Have fun with it.

.Dental Education & Referral Opportunity:

December is a great month to give your current patients Gift Of Health Certificates to share with their family, friends, neighbors and co-workers.

Print them out on seasonal paper and matching colored envelopes.

Customize your dental health/service message and special offer/invitation.

 Gift Of Health Certificate

 

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

 Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Here are 3 More Ways to Help Your Patients & Team

Smile in December!

National Write a Business Plan Month Plan now to make 2014 your Best Year Yet! Meet together as a team to discuss marketing ideas, production & collection goals, new patient goals, continuing education needs/wants, office maintenance/repair/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

 National Cookie Day: 4th – Package up a cookie with your office label and a packet of hot chocolate to hand out to your patients on this day or do it for the entire week or month. Your patients will love this sweet treat. A Great way to exceed their expectations.

 It’s About Time Week – 25th – 31st: What is it time for? Employee Reviews?, A Team meeting?, To finally let that team member go that has been bringing everyone down?, Stronger Hygiene Continuing Care Protocol?, New Office Equipment?, New Office Uniforms?…. you get the idea 😉

 I would love to hear all about your plans to make December a great month. Please comment below to share your ideas.

If you haven’t yet subscribed to receive free dental marketing ideas via your email each month, please do so today. Feel free to share these posts with all of your dental friends!

 Yours for Greater Success,

~Betty

January Dental Marketing Ideas

Dental Marketing Ideas for the Month of January

positive thinking - hayden consulting

Think seriously about how you can improve and grow your practice.  Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013.  Who can anchor to an unanchored mind? 

We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!

Let’s start with your existing patients active and inactive…

Recare & Incomplete Treatment:

Insurance Maximums:  Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their  renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients:  It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule.  January is a great time to send We Miss You Reactivation Letters to your patients.  For a sample letter visit this post: https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

January is National Hot Tea Month

Drinking Green Tea can improve dental health.

Educational & Service Opportunity:  Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!

Educational Ideas:   Blog,  Email or Social Media Posts, and or Product/Service Features/Promotions for  in the office.

January is International Quality of Life Month – How does poor dental health affect your overall health?  How improving your smile can improve the quality of  your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)

 

Just for Fun Ideas:

National Soup Month –  Share soup recipes on your social media sites or in the office.  Create  Warm- Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards.  Your patients love free food 😉

January 25 is Fun at Work Day – Endless possibilities here!  Get creative and have FUN!

So there you have it, a few dental marketing ideas for January.  Please be sure to comment below with any other ideas or reminders you have for the month of January.

We will be giving you new dental marketing ideas for each month,  please subscribe to our posts so you don’t miss out on the dental marketing fun!  Thank you!

Be sure to check us out on facebook www.facebook.com/haydenconsulting

Make it a GREAT Day!

Yours for greater success,

~Betty

*S.M.A.R.T Goals:

Specific

Measurable

Attainable

Realistic

Timely