Dental Marketing Ideas for National Ice Cream Month

Dental Marketing Ideas for National Ice Cream Month

Hello Friends,

“Eating Ice Cream Shouldn’t Hurt.” This is your slogan for the month of July.

Why? July is National Ice Cream Month and Close to 50% of American’s suffers from or experiences tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

summer dental ideas from Betty Hayden Consulting

Your product/service feature for July is Desensitizing Agents to treat tooth sensitivity.

A marketing plan that requires little time, minimal to no extra cost and will boost production and exceed your patients (and potential patients) expectations!

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Promotion Ideas

Now you may not have many of your patients speaking up to say they’re suffering from tooth sensitivity when they eat cold treats or drink cold beverages.

Simple fix; team members wear buttons that say: Eating Ice Cream Shouldn’t Hurt

Your patients are sure to ask questions about the buttons. What an easy way to open up a discussion about tooth sensitivity.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

There you have it, a simple and delicious summer dental marketing idea.

If you would like to purchase further ideas on how to implement the Ice Cream/Tooth Sensitivity campaign such as how to handle patients that are concerned about insurance coverage and fees for desensitizing agents and ways to advertise this campaign or perhaps would prefer a different marketing campaign for the month, please contact me today at bhaydenconsulting@gmail.com.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for your Local Library

Hello Dental Friends,

Would you like an easy, effective and inexpensive way to reach out to the people in your community? At the very least it will plant some marketing/advertising seeds.

betty hayden consulting dental marketing ideas free dental ideas

Many libraries offer summer reading programs/clubs for the children and adults in the community.

What a great opportunity to get your dental office name in front of these people!

Here are just a few inexpensive yet effective ideas that you can use.

Bookmarks – Create fun, interesting Bookmarks for your local library that include your office contact information. Deliver these bookmarks as a gift to the library to give away during their summer reading programs and events.  (Really, they can use them all year-long.)

Toothbrush bags – Throughout the summer the library hosts several events that bring in people of all ages. Why not make up some toothbrush bags for them to hand out at some of these events. Be sure to use imprinted toothbrushes.

Lip Balm – Personalized lip balm is a great give away! It’s inexpensive too. Lip Balm Express is one of my favorite companies.

Pencils – Imprinted pencils that the children can use to fill in their reading logs.

Prizes – During the reading program at our library, they offer little prizes to the children after they complete so many minutes of reading. Why not donate Little Prizes that they can give away to the children.

Visit the Library – Offer to come in for a dental health presentation/demonstration/experiment/Q&A. Your theme will depend on who your target is.

Community Involvement – Collect new and gently used books to donate to your local library.

Library Social Media Sites – Be sure to comment on, like and share posts from your library’s social media sites on behalf of your office social media pages.

Act now to get your name in front of all the people in your community that will be visiting your local library. Did you catch my other dental marketing ideas for the month of June? If not, check them out here. Dental Marketing Tips and Ideas for June

Some office’s express concern that they just don’t have time to implement any new marketing/advertising ideas. If that’s true with your office, please contact me. I can help! bhaydenconsulting@gmail.com

If you liked these ideas, please click the like button. Thank you! Should you have any questions about this post or another topic, please email Betty: bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Tips and Ideas for June

Dental Marketing Tips and Ideas for June

Hello Friends,

 The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Here are some tips and ideas to help with your marketing plans.

betty hayden consulting dental marketing consultant

 ~ Dental Marketing Ideas for June ~ 

Theme: Cruise on in for Better Dental Health

 Focus: Preventive Care (Cleanings, Sealants and Fluoride for Adults and Children)

 Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

 Example Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt”   Dental Sealants Protect Your Teeth Against Decay and Cavities

Hygiene Continuing Care: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Give Basket Drawing– Car Care Kit. (Bucket filled with car care supplies.)

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

 ~ Educational Opportunity ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: 4-10 – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 ~ Social Media Post Ideas to Improve Engagement ~

Say Something Nice Day: 1

National Thank God It’s Monday Day: 5 

Corn on the Cob Day: 11

National Cotton Candy Day: 11

Eat Your Vegetables Day: 17

National Selfie Day: 21

International Body Piercing Day: 28

Bonus Ideas:

June is Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

Gift Certificates – Remember to offer gift certificates for purchase. See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

April is Oral Cancer Awareness Month

April is Oral Cancer Awareness Month

Hello Friends,

April is Oral Cancer Awareness Month & Oral, Head and Neck Cancer Awareness Week is the 2nd – 9th of April –   An excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives.

According to the Oral Cancer Foundation, approximately 49,750 people in the U.S. will be newly diagnosed with oral cancer this year. 132 new people in the US EVERY Day will be newly diagnosed with oral cancer, and that one person EVERY HOUR OF THE DAY, 24/7/365 will die from it.

While smoking and tobacco use are still major risk factors, the fastest growing segment of oral cancer patients is young, healthy, nonsmoking individuals due to the connection to the HPV virus. See more: http://oralcancerfoundation.org/events/oral-head-neck-cancer-awareness-month/

dental marketing ideas for oral cancer awareness month

Here are some ideas to get you started:

Consider offering complimentary oral cancer screenings during the month of April or on a designated day…

 Your offer is this:

Is There A Killer Hiding Under Your Nose?

 April is Oral Cancer Awareness Month

our office is pleased to offer

FREE Oral Cancer Screenings

a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations.
  • Create a one-page flier for your patients to share with their friends, family members,      co-workers and neighbors.
  • Talk about it on all of your office Social Media sites!
  •  Create a Facebook Complimentary Oral Cancer Screening Event.

More Oral Cancer Awareness ideas for the month:

  • Hygiene Continuing Care Opportunity: Encourage your inactive patients to come in for their important free oral cancer screening.
  • Partner with a local business to do free oral cancer screenings at their location.
  • Open House/Oral Cancer Screening Event at your office. (See Tips and Ideas for Dental Office Open House Event )
  • Donate a portion of service/product sales (ie: teeth whitening, fluoride, Invisalign) to Oral Cancer Research.
  • Host or Participate in Oral Cancer Research 5k Walk/Run.
  • Give-away Free T-shirts or Bracelets to every patient that makes a donation toward Oral Cancer Research or Just Because 🙂
  • Create a video to share on your social media platforms demonstrating how oral cancer screenings are quick & painless.
  • Bring in your local dermatologist for a lunch n learn to demonstrate oral, head & neck cancer screenings.
  • Have a gift card or gift basket raffle that your patients can enter to win during the month of April.

If you have questions about Oral Cancer Awareness month or would like to hire me to help with advertising/marketing (press release, flier & talking points) for this special day/month, please contact me at bhaydenconsulting@gmail.com

If you’re looking for additional marketing ideas not related to oral cancer awareness for April, please visit here: Dental Marketing Ideas for April

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~
Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Ten Ways to Stay in Touch with your Dental Patients

Hello Friends,

How do you encourage referrals and build relationships with your patients when the average dental patient comes in only 2 times per year for their continuing care hygiene appointment? Think about this, you get to spend 2-3 hours out of 8,760 hours per year with those patients. With all of life’s distractions and responsibilities, how can you ensure that they don’t forget about you in between appointments? Stay In Touch. Keep your name in front of them by planting little reminder seeds.

Today, I’m going to share with you 10 Ways to Stay In Touch With Your Patients. Ten easy & effective ways you can stay in touch by planting “reminder seeds”.

how to build relationships and encourage referrals betty hayden consulting dental

  1. Social Media Active Social Media pages are a must. Facebook, Twitter, Instagram & Pinterest are excellent ways to engage  and build lasting relationships with your patients. If you struggle with what to post on your pages, visit here for social media content ideas.                                                                                                     
  2. Freebies –  Give away free items imprinted with your office name, website and phone number to each patient at their appointment. Such as; toothbrushes, magnets, calendars, pens and lip balm. ( If you’re wondering where you can order some quality imprinted items, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome!)                                                                             
  1. Cards – Send cards to your patients, Just Because, Thank you for your referral and/or Special Occasion cards. People appreciate getting an “old fashioned” hand written greeting card via snail mail.   Make it convenient by keeping a variety of greeting cards on hand.                                                                                                                                                                                                                                                                  
  2. Telephone – Pick up the telephone and call your patients. Here are a few reasons you may have to call: Continuing care appointment reminders, Thank you for your referral, Post-op (just checking in to see how well you’re doing), Refill reminders (due for a refill on whitening gel, toothpaste, electric toothbrush head replacement, etc), and Special Occasions.                                                                     
  3. Letters – Send out letters for incomplete treatment, congratulations on completed treatment, welcome to our practice and thank you for your referral. Tip: providers and team members should personally sign their letters. Include a  brief note or comment if appropriate.  In addition to letters, send continuing care appointment reminder postcards and text messages.                                                                                                                                                          
  4. Newsletter – Send newsletters out to your patients. Include sharable content, dental health tips, recipes, community news, office happenings, dental education and special offers.                                                                                                        
  5. Emails – Dental Hygiene Tips, Office Happenings, Continuing Care Reminders and Special Offers. Be sure to ask and record email addresses of your patients. Email communication is inexpensive, easy and effective. Just don’t spam your patients with too many emails.                                                                                                   
  6. Website – Keep your website fresh, easy to navigate and attractive. Include videos, info & pictures about the doctor(s) and team, community events, special offers, ability to schedule appts online, FAQ, dental services and education, office hours, directions, social media pages, contact information, etc.                                                                                                                                                                  
  7. Patient Appreciation Events – Host a fun event for your patients – In-office Patient Appreciation Days and Open House events. See Open House ideas. Out of office events, such as; Roller Skating, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted giveaways and information about your office at these events. Encourage all attendees to visit and like your social media pages.                                                                                                                                                                                                                                                     
  8. Community Involvement – Be involved in local health fairs, charity events, sponsor local sports teams, etc. Just a thought, when you and your team are out participating in community events, consider wearing t-shirts that clearly identify (advertise) your office and give away a lot of imprinted gifts.

There you have it, 10 ways to stay in touch with your dental patients. Doing some or all of these things will help to build lasting relationships with your patients and encourage referrals.

Of course, the very best way to ensure your patients remember to come back and to refer their friends, family members, neighbors and co-workers is to get them talking about their experience after they leave your office. How do you that? Be consistently great! Consistently exceed expectations! Plan to make sure that each and every appointment is great from the initial greeting at arrival, during their appointment, and when you say your thank you and goodbyes as they leave. (See Earn The Privilege To Serve Again)

At your next team meeting, discuss what you are currently doing to stay in touch with your patients and how you can improve in planting more reminder seeds.

Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

Dental Practice Management Ideas for October

Hello Friends,

I had so many ideas to help you make October a great month that I decided to break it up into two categories, Marketing  &  Practice Management. If you want to read all of the marketing ideas simply visit here Dental “Marketing” Ideas for October

Now these things can be done at any time during the year, but sometimes, it helps to have an excuse or a little push to get going.

dental-practice-management-ideas-for-october

Use it or Lose it! – Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2016 to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Scripting Idea: Customize according to the treatment needs of each of patient. Re-create the urgency and value.

See here for sample letter

 October 4th is Improve Your Office Day (It is also Taco day and Vodka day, coincidence? I think not 😉 ) – Please consider reading my Improve Your Office Series found here: Improve Your Office – First Impressions , Improve Your Office – Make a Change , Improve Your Office – The Little Things Matter & Improve Your Office – How to Have a Happier Team 

October 3-7  is Customer Service Week – This is a great team meeting theme. What ideas can you come up with as a team to exceed your patient’s expectations by consistently delivering excellent customer service?

What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients and your team) What do you do when the lab screws up a case?

What about comfort? How are you making the visit as comfortable as possible for your patients?

What about your telephone skills? Are you answering the phone during times that patients are most likely to call? (ie: lunch hours and after hours) How about after the treatment – are you making post-op calls? How are you staying in touch with your patients in between their 6 month hygiene appointments?

Here’s an idea for the fall. Make a list of local fall activities as a hand-out or post them on your website and social media sites.

October 17th is Boss’s Day – Plan now to make this day special for your boss(es). Great opportunity to show your appreciation for and to brag about the awesome boss in your life.

October 20th is Get to Know Your Customers Day ~  Perhaps you could have a Business Card, Free Lunch Drawing. Have fun with this day or turn it into a week or month-long event. This will allow you to get to know your patients better as well as learn what local businesses you want to focus some of your marketing efforts on. 🙂

Combine these practice management ideas with my marketing ideas and you will have a great October (and final quarter) as a team! Not to mention, your patients will love you for it!

As always, I would love to hear your ideas! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn andPinterest