Dental Marketing Ideas for August

Hello Friends,

The Back to School season, while dreaded by many children, and some parents and teachers too, it is a great time for your dental office to exceed patient expectations and educate the community on the importance of good dental health for their children as well as for teachers.

Here are some Dental Marketing Ideas for the month of August and the Back to School season…

dental marketing ideas for august betty hayden consulting

Theme:  Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

How:

  •  Send out a Press Release to the local papers and news stations with Children’s Dental Health Tips for parents. (ie: healthy snack/beverage ideas, visiting the dentist, brushing/flossing tips, mouthguards, sealants, and more.)
  • Social Media & Blog Posts with Dental Health Tips for Children.
  • Have special offers just for Teachers and Students during the month.
  • Send a Press Release and Social Media Posts focused just on Kindergarten aged children as August is “Get Ready for Kindergarten” month.

If you are interested in hiring me to help your office create a custom “Back to School” campaign that includes ideas for special offers, give-aways/drawings, community involvement, cross marketing with local businesses and hygiene recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com for a complimentary consultation.

Here are 5 More Ways to Help your Team and Patients Smile in August!

August 1 -7 – Simplify Your Life Week ~ Continuing Care Opportunity: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

August 6th – National Fresh Breath (Halitosis) Day ~ Excellent Blog and Social Media Educational Post Opportunity! As well as service/treatment opportunity in the office.

August 10thS’mores Day ~ Patient Appreciation Gift  “We Need S’MORE Patients Like You. Thank you for your referrals!” label that includes your office information, attached to a mini s’mores kit. See my Pinterest board for ideas. 

August 20th – International Tongue Twister Day ~ Share some tongue twister riddles on your social media pages.

August 27th – Just Because Day ~ Do something special for your boss or team members…just because. 😉

 If you liked this article, please let me know by giving it a “like”. Also, feel free to comment below with any other marketing ideas for the month of August that you’d like to share.

Be sure to take a second and subscribe to receive in your email inbox each month, my FREE dental marketing and practice management ideas.

Wishing you all a Very Successful and Happy August!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Gift Certificates Make Great Presents

Hello Friends,

I wanted to share a quick tip with you all. A super easy way to possibly increase collections, production and fill some openings in the schedule. Here it is: Gift Certificates! (I’m sure the title of this post already clued you in 😉 )

teeth whitening special dental marketing

Are you offering gift certificates for purchase in your dental office? If not, you should be. Certainly, you’ll have some patients looking for that perfect gift for their favorite grad, dad, mom, or special someone this spring and summer. Save them the awful trip to the mall. Make it easy for them to get their shopping done. Who wouldn’t want a beautiful, white smile for summer? Maybe even a beautiful, straight smile with Invisalign?

How do you do this? Place nicely framed signs in your reception room and treatment rooms with the suggestion that gift certificates to your office will make a great gift.  Have a tasteful display of a themed (ex: congratulations grad) gift wrapped box, or a teeth whitening product box wrapped in a bow… you get the idea.

Inform your patients and potential patients via your office website, social media sites, newsletters and postcards about this gift idea.

Perhaps, offer special pricing on teeth whitening and/or Invisalign for a limited time as an incentive for your patients and potential patients.

In addition to gift certificates, you might suggest electric toothbrushes as a thoughtful gift. Wrap your electric toothbrush with a bow and gift tag and put it on display.

Additional tip: When these patients call to schedule their appointment to redeem their gift certificate and then come in for their appointment…wow them!  Exceed their expectations and gain a loyal patient.

One more tip: If you’re looking to increase the teeth whitening acceptance in your office, this article may help: 10 Tips for Teeth Whitening Acceptance Success

If you have any other thoughts or ideas feel free to comment below. Or if you liked this idea, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

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Yours for Greater Success,

~Betty