For many dental offices, September is a slow month. Even for some of the offices that start the month with a full schedule report that as the month progresses the schedule tends to fall apart. There could be many different reasons why this happens every September. Perhaps for some, it is because families are still adjusting to the back-to-school schedules and don’t want to bother adding a visit to the dentist to their already too-hectic days. Whatever the reason, it hurts to have holes in the schedule. Yet, I have some offices that tell me September is always a great month for the schedule and production. I want you all to have that same experience. So I will share some tips and ideas with you to help make September a wonderful month.
Look at your schedule for September, find any days that have a few holes in them and declare them “special days for parents” or find any old reason to declare them a special day.
Reach out to all of your patients with incomplete treatment plans or that are past-due in hygiene. Invite them to come in on this “special day” for their dental visit. What about the patients that already have an appointment scheduled? Share the special offer with them too. This will encourage them to keep their appointments!
Offer Incentives: $ off Ortho, Free Adult fluoride w/hygiene visit, Teeth Whitening Specials, % off treatment, etc. This could be a one day only event or you could feature a different service each day of the week.
Gift ideas: Raffle off a Gift basket, Big-ticket item or Gift Cards. Every patient that comes in for their appointment or refers a new patient during the month of September will be entered to win this wonderful prize.
Salons, Massage therapists, Restaurants, etc. may be more than willing to donate gift cards that you can use in a drawing or include in a gift basket that your patients can enter to win.
Appointment Reminders – September is National Courtesy Month ~ Take this opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 1-2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change please notify us with at least a 24 hours notice of your appointment date. Thank you!”
Take control of the schedule. Here are some helpful tips and ideas: Scripting for when your dental patient calls to cancel their cleaning appointment…
Educational Opportunity – September is World Alzheimer’s Month, use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.
Insurance/HSA Reminders – Send out your “Use it or Lose it reminder texts, emails, and letters. Pick up the phone and call your patients that have treatment planned, maximum remaining that renews in January but hasn’t scheduled appointments to start/complete treatment.
~ Social Media Post Ideas to Improve Engagement ~
Random Acts of Kindness Day or Be Kind Day: 1
Hug Your Boss Day: 8
National Day of Encouragement: 12
National Guacamole Day: 16
Talk Like A Pirate Day: 19
National One-Hit Wonder Day: 25
National Good Neighbor Day: 28
So there you have it, some fun marketing ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use and if you have some thoughts on how to take these suggestions to the next level or just ways to improve on them I want to hear from you!
If you would like me to work with your office to create a custom marketing campaign for the month of September, please contact me today at firstname.lastname@example.org
Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See Clean Your Dental Office Using Your 5 Senses , Dental Team Building Activities, Rewards, and Incentive Tips and Ideas and How to Attract and Cultivate Loyal Dental Patients
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Yours for Greater Success,