Dental Practice Management Ideas for April

Dental Practice Management Ideas for April

Hello Friends,

When I share marketing ideas with you each month my goal is to help you exceed your current and potential patients expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected. Betsy Myers, an expert on leadership development says it best: When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. “

I wanted to share some practice management ideas to help you make your second quarter more productive, happier and less stressful for you and your team.

If you’re looking for marketing ideas for the month of April see Dental Marketing Ideas for April & April is Oral Cancer Awareness Month

Now on to the practice management ideas for April:

Betty Hayden Consulting Dental Ideas Practice Management

Just for Fun!

National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week-long.

National Fun at Work Day: 6  – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)

Make Lunch Count Day: 13 – Buy lunch in or out for your team.

See for more ideas. Tips to Improve your Dental Office Part 4 ~ Happy Team

Reasons to Celebrate your Team:

National Dental Hygienist Week (Canada): 8-14

Administrative Professionals Week: 23-29

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Employee Conflict Resolution & Communication Improvement Opportunity: 

Workplace Conflict Awareness Month This topic should be discussed at a team meeting. Why? Conflict Happens! Make a plan and an agreement as to how all office conflict will be addressed and resolved.

Steps to deal with office conflict:

  1. Calm down and talk with the other person. (Don’t go to anyone else to discuss the conflict)
  2. Attack the problem, not the person. Focus on behaviors and events.
  3. Listen carefully – listen to understand and not to be understood.
  4. Brainstorm solutions with a focus on the future, what it will take to move forward.
  5. Celebrate your Success.

For additional ideas visit Forbes.com for 5- Keys to Dealing with Workplace Conflict. 

To manage conflict, excellent communication is essential.

Communication  – 

  • Job descriptions and expectations must be clearly defined. This is a great time to ask every team member to write a list of their description and responsibilities. Have them indicate next to each task how often it is done (daily, weekly, monthly, yearly, varies, etc.). This will help you determine if and when and by whom these tasks are being accomplished. You might find some important tasks are not being done at all or not often enough and so on.  

  • Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.

  • Address quickly any needed discipline or correction, don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender.

  • Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences.
  • Your team must know the why, what, and how. They may know the what and the how but not the why, often times, this is why employees are there just to collect a paycheck. Talk about what you believe and attract those who believe what you believe. People buy the why not the what.

Positive Gossip Only! Entire team agrees to stop gossip. Refuse to listen to it. Rather, encourage the person to go directly to the other person they have an issue or complaint about. Unless of course, they can let it go and move on

Hygiene Continuing Care/ Recare Opportunity:

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Community Involvement Opportunity:

Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.

Are there any charity/sporting/community events that you and your team can participate in or sponsor?

Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.

Host a:

  • Spring Perennial Plant Exchange
  • Book Drive
  • Canned Food Drive
  • Aluminum can tabs for the Ronald McDonald House

Be sure to send out press releases and share on your social media sites what you’re doing to help your community.

So there you have it, some practice management ideas for the month of April. Enjoy!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email each month? If not, take a second and follow today. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for your local library – Part 2

hayden consulting dental marketing

Hello dental friends, 

If your local library is anything like mine, they get a lot of traffic. People of all ages visiting from within the community. So why not start planting some marketing/advertising seeds at the library?

A while back I shared some ideas on how to market to your local library. Today, I have a few more ideas to share with you. ( I will include the ideas from the earlier post at the end of this one. )

Here are some special dates to help you  take advantage of this wonderful way to build a relationship with friends of the library:

National Book Month – October

National Friends of Libraries Week – October 15-21

Library Lovers Month – February

School Library Month – April

National Library Workers Day – April 11

Get Caught Reading Month – May

Children’s Book Week – May 1-7

Reading Is Fun Week – May 14-20

New & Gently Used Book Drive:

Collect new or gently used books to donate to your local library.

Invite patients and non-patients to come by the office and donate books. Promote this event via your social media sites, the local newspapers, in-office fliers, on continuing care postcards and to your patients when they come in for their appts.

 Incentive: Gift Basket or Gift Card (put together a fun themed gift basket)-  Every person that donates books can enter a drawing to win the gift basket or gift card.  

Once you have collected all of the books…

Take a picture of the donated books. Put together toothbrush gift bags w/office information and a special offer for library employees to deliver with the books.  Send a press release to your local newspaper with pictures about your book drive and the results.

Library Events Calendar – Check your library’s event/programs calendar to see how you can be involved or help promote upcoming events and programs.

Visit the Library – Offer to come in for a dental health presentation/demonstration/science experiment. Similar to what you might do during Children’s Dental Month.  

Or offer to have the dentist come in during story-time to read a dental related book or two.

Library Social Media Sites – Be sure to comment on, like and share posts from your library’s social media sites on behalf of your office social media pages.

Here are the idea’s from the post a few months ago…

Bookmarks – Create fun, interesting Bookmarks for your local library that include your office contact information. Deliver these bookmarks as a gift to the library to give away during their programs and events.  

Toothbrush bags – Throughout the year the library hosts several events that bring in people of all ages. Why not make up some toothbrush bags for them to hand out at some of these events. Be sure to use imprinted toothbrushes.

Lip Balm – Personalized lip balm is a great give away! It’s inexpensive too. Lip Balm Express is one of my favorite companies.

PencilsImprinted pencils that the children can use to fill in their reading logs.

Prizes – During special library events, they may offer little prizes to the children. Why not donate Little Prizes that they can give away to the children. If you get individually wrapped prizes be sure to place a label on them that says Compliments of your office name. If they are not individually wrapped, be sure to add some type of tag to the prize that includes your office contact information.

Act now to get your name in front of all the people in your community that will be visiting your local library.

Some office’s express concern that they just don’t have time to implement any new marketing/advertising ideas. If that’s true with your office, please contact me. I can help! bhaydenconsulting@gmail.com

If you have any dental marketing questions that I can help you answer, please comment below.

If you are not yet receiving my free dental marketing ideas every month to your inbox, please follow today!  Also, if you enjoyed this post feel free to give it a “like”. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest