Why Plant Dental Marketing Seeds Of Greatness?

Why Plant Dental Marketing Seeds Of Greatness?

Hello Friends,

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

” If you can look into the seeds of time, And say which grain will grow and which will not.       Speak then to me.”~ William Shakespeare

What are your marketing seeds? 

Marketing Seeds Include:

  • Current Patients/Referral Programs
  • Social Media
  • Direct Mail
  • Patient Appreciation Gifts
  • Staying in Touch with your patients
  • The Patient Experience
  • Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
  • Your Brand
  • Community/Charity Involvement
  • Local Business Partnerships
  • You and Your Team

So if you think marketing isn’t important or maybe are proud to say that you’ve never needed to do any marketing, guess what? You have been marketing and it is important.  As you can see from the above list of marketing seeds, everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing.

Everything Matters and as Fred Joyal says Everything is Marketing!

Take some time today and think about what you are sowing & producing.

Look at your practice through the eyes of your patients and potential patients.

Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.

Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Tips to Improve your Dental Office Part 4 ~ Happy Team

Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why not?

Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?

Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you? 

Helpful Articles: Spring Clean Your Dental Office Using Your 5 Senses and  Tips to Improve Your Dental Office, Part 1 ~ First ImpressionsTips to Improve Your Dental Office Part 2 – Make a Change! and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

Again, everything matters! 

dental marketing ideas from hayden consulting

Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!

Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Remember to…

  • Know Your Target Audience
  • Set Goals 
  • Create a monthly marketing calendar
  • Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?

Please take a moment and click the follow button to receive my complimentary dental marketing and practice management ideas right to your inbox each month. Feel free to share with your friends. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

 

Tips to Improve your Dental Office Part 4 ~ Happy Team

Hello Friends,

The key to successfully improving your dental practice, reaching your goals and having loyal and happy patients is to have a loyal and happy team. For some, this can be quite challenging.

I want to help. I’m going to share with you tips on how to have a Happy Team and in turn, Improve Your Office.

Before I get started, did you catch Tips to Improve your Dental Office Parts 1, 2 and 3? If not, here they are; First Impressions,  Make a Change and The Little Things. (BTW: Sign up to receive my complimentary dental marketing and practice management ideas and tips each month right to your email inbox…this way, you won’t miss a single FREE idea!)

When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. ~ Betsy Myers

Isn’t that the truth? I know it’s that way for me. I’m sure your team would respond the same way. Give it a try with these tips and ideas…

how to have a happy dental team

Commendation This one is easy. Commend your employees when you catch them doing something “right”. Commendation boosts morale. Commend & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Thank them for going the extra mile to help a patient out, or for the day running smoothly, or for always getting to work on time.

Communication   Job descriptions and expectations must be clearly defined.  Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit here for some tips on how you can have a successful morning huddle. Address quickly any needed discipline or correction, don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender.

Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences.

Your team must know the why, what and how. They may know the what and the how but not the why, often times, this is why employees are there just to collect a paycheck. Talk about what you believe and attract those who believe what you believe. People buy the why not the what.

Training Don’t hold back in this area! Invest in your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc.   Follow through on goals and changes. Training isn’t just for your new employees, everyone in the office needs regular training. Which leads me to the next point…

Continuing Education Continuing education, not just for the doctor or hygienist but the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. Think about this, your administrative team is the first and last impression made on each and every one of your patients. This includes potential patients that call your office. Certainly, you want to have the very best training and education for not only your clinical team but your administrative team too. You can do this with in-office training, webinars, lunch and learn, and seminars/classes outside the office.( For example, Ever hear of TBSE? Check this seminar out if you really want to boost your team: TBSE -The Best Seminar Ever.)

If you’re still unsure about the true value of continuing education for your entire team, consider the following scenario… You the doctor, come back from a dental seminar all fired up to implement some new ideas, protocol or the use of a new/improved dental procedure or cool piece of dental equipment. Only to find that your team is less than enthused, maybe a little angry that they cannot possibly add one more thing to their already too busy day. Besides, the way they do things is how they always have and it’s working out just fine… Sound familiar? Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, begging to be used? I hope not. However, if this or something similar has happened to you, it’s because your team didn’t understand the why and the how. Knowing why and how this new idea, technique, equipment or procedure works, benefits the patient and the office as a whole. Critical to its success and yours.

Example – Lead by example.  Treat your employees how you would like them to treat your best patient! If you want to see positive change in your practice, you must consistently lead by example. It starts at the top.

Have Fun! – Have more fun in your office with Team Building Activities and Events

In Office Fun: Potluck lunch, Ice Cream Truck, Carry out lunch (team choice), Craft, Games, Puzzles, Book club and Brainstorm sessions with prizes for ideas. (Purchase a Team Building Activity book such as:  Quick Team-Building Activities for Busy Managers: 50 Exercises That Get Results in Just 15 Minutes)

These articles have some really good ideas for team building activities: Six Quick Teamwork Games to Engage Employees at Work and this one: When I work – Team Building Games

Outside the office Fun: Bowling, Paint a Canvas, Shopping, Dinner, Cooking Class, Wally Ball, Baseball Game, Spa, Escape Room, Field Day (Team up with other offices), Concert, Skating, Batting Cages, Mini Golf, Pottery Class, Theater, Community Events, Volunteering at a local charity, Nature hike/walk, Etc.

Tips to get you started:

  • Positive Gossip Only! Entire team agrees to stop gossip. Refuse to listen. Rather, encourage the person to go directly to the other person they have an issue or complaint about. Unless of course, they can let it go and move on.
  • Why are you here? What are you doing? Do you know? What about your team? Knowing why you show up every morning will help to create a culture of happiness and excellence.
  • Book Club – Start a book club with your team. Purchase a great team building book and share paragraphs or chapters at your team meetings. There are so many wonderful team building books out there. Below you will find a list of some of the ones that I have read. (Also, short team building video clips might be helpful to share at a morning huddle or team meeting. One of my absolute favorites is the FISH! Philosophy)
  • Little Surprises – Write a thank you or I appreciate you note and stick it on an employee’s computer screen. In the morning, bring in donuts and coffee.  In the afternoon when everyone is feeling sluggish, bring in a refreshing drink or treat. If possible, have everyone step outside for a few minutes of fresh air.

It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other team building ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about the things you’ve read today, please ask me at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

P.P.S. Team Building Book Suggestions: Move Your Bus; Fun Is Good; The Energy Bus (ALL books by Jon Gordon); Our Iceberg is Melting; Who Moved my Cheese?; FISH!; Full Steam Ahead; Million Dollar Dentistry; Be Our Guest; …more added soon.

Tips to Improve Your Dental Office, Part 1 ~ First Impressions

“First impressions matter. Experts say we size up new people in somewhere between
30 seconds and two minutes.” ~ Elliott Abrams

First impressions of your dental office matter just as much.

ideas to improve your dental practice hayden consulting betty hayden

Hello friends,

Take/Make the time to look at your office with your patient goggles on. What does this mean?

Look at your office building, the exterior and the interior as if you were a patient or a potential patient.

Don’t be content just to “look”, actually see, hear, smell, feel and taste! (Don’t actually taste the building…but you knew that already, didn’t you?)

First Step:

As a team, step outside your office…

What do your patients and potential patients see?

Poor Signage? Dirty Windows? Weeds in the parking lot? Ugly landscaping? Garbage around the building? Safety Concerns?

Second step:

Next, walk in to the office through the main entrance, sit down together in the reception room. What do you see? hear? smell?

Look high and low. Dirty carpeting/flooring? Outdated magazines & decor? Stained Chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out? Static radio coming through the speakers? Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately! In fact, remove the glass. It’s very unwelcoming!

Third Step:

Now, you’re going to want to go check out the restroom. Is it clean? Why does it matter so much that the restroom looks great? Because this is the only place your patients will visit unattended. What do they see? Filthy bathroom? Poor quality paper products? Drippy fixtures?

Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.)

Fourth Step:

Do the same with the rest of your office. Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients can’t measure quality of care, they measure quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.

Fifth Step: Yes, we’re going to keep moving…

Visit the front desk area. How are things looking there?  Clutter represents indecision’s. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitor’s, coats/sweaters hanging on the backs of chairs and fast food drink containers sitting out on the counters.)

Now is the NOT the time to settle for less than the best.

Sixth Step: 

Work together as a team to see where improvements can be made and more importantly, act on them!

Look around the office through the eyes of your patients, what do they see, hear, smell and feel?

Make a plan to Improve Your Office. Make it Great!

Once you have truly looked at your office through the eyes of your patients and potential patients, and you have made all the necessary improvements, make a promise as a team that each and every one will do their part to keep your office sparkling!  (Below, I will include just a few tips to help you make this all happen – Be sure to check them out!)

Are you receiving my complimentary Practice Management and Marketing Idea’s in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental idea’s too.

I love hearing your comments and idea’s, please continue sharing them with me. Remember, I’m happy to answer any questions and concerns you may have. Take a minute and check out Part 2 in my Improve Your Office Series.

Yours for Greater Success,

~Betty

Bonus Idea’s/Tips:

  • Make a cleaning schedule – who, what & when will the parking lot, restrooms & reception room be checked. This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.
  • Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their work stations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.
  • Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary. 😉
  • Make a promise as a team that when you see debris/trash you simply pick it up and throw it away.
  • Keep the noise down! Patients want to be put at ease, they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients full names or complaining about patients when you can be heard from the reception room or treatment chair.
  • Have a lending library bookshelf in your reception room. Books that patients can borrow, keep or books that they can donate to your library.
  • Fold the toilet paper in to a pretty fan shape. Seriously, when I would do this in the office restroom, I would get male patients coming out of the restroom asking me to show them how to fold the TP so they could surprise their wife. lol …true story.
  • If this is all just too much for you, hire me to come in to your office and I will happily make it all happen for you! Contact me today at bhaydenconsulting@gmail.com.