October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.
Here are some fun ideas for October – I know a lot of offices will be focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.
Candy Buy Back:
- Collect candy in office. Open to the Public
Or you can do this,
- Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.
If you desire more help with a candy buy back event for your office, please contact me at firstname.lastname@example.org for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish.
More tips and ideas for the month of October:
Service/Product Opportunity –
National Orthodontic Health Month – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.
Community Involvement Opportunity –
National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the dentist. Bring them in during the month of October instead.
National Friends of Libraries Week: 15th -21st – See Dental Ideas for your Local Library
Educational Opportunity –
National Dental Hygiene Month – Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.
National Face Your Fears Day: 10th – Opportunity to share what you do to help make dental visits more comfortable for the fearful patient.
~ Social Media Post Ideas to Improve Engagement ~
National Walk Your Dog Day: 1
National Taco Day: 4
World Smile Day: 6
National Kick Butt Day: 9
Wear Something Gaudy Day: 17
World Pasta Day: 25
National Knock-Knock Jokes Day: 31
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at email@example.com
I have some more marketing & practice management ideas for October coming soon!
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It is my wish that you all have a wonderful October!
Yours for Greater Success!