Children’s Dental Give Kids A Smile Day

Children’s Dental Give Kids A Smile Day

Hello Friends,

NOTE: Please follow my new website at https://bettyhaydenconsulting.com/ – as I will soon discontinue posting articles to haydenconsulting.wordpress.com.

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

Field trips to local schools? School field trips to the office? Participating in the National Give Kids A Smile Day?

children's dental health month marketing ideas give kids a smile day ideas

If you are interested in having me help your office create a custom “Children’s Dental Health Month” (or different themed) campaign by providing you with ideas for special offers, patient gift giveaways/drawings, community involvement such as school field trips and presentations, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Be sure to see Pediatric Dental Marketing Ideas for many ideas on how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here:  Pediatric Dental Marketing Ideas

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

This article will focus on Give Kids a Smile Day which is held annually on the first Friday in February.

Here are some ideas and tips to help you host a successful Give Kids A Smile day in your office.

The ADA website has an excellent Give Kids A Smile Toolbox http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

I wanted to share some additional ideas with you that have really helped to make this day a huge success and gain great patients long after the day is over.

Employee Participation – While you can’t mandate that your team volunteer to work this event, you can ask them to volunteer to work this very special day that will help many underserved children in the community. If you require your team to be there, you must pay them. GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

Services/Procedures – Decide which free services you will be offering to the children on this day.

Advertising/Marketing your Event – Here are just a few ways to do this:

  • Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day.
  • TV News ~ Fax & Email a press release.
  • Fliers ~ Create fliers for in-office use and to give out to those in your community.

Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and how wonderful your office is!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages, and website.

Telephones:

  • Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)
  • So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)?
  • Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no-show on this day!)
  • Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.

Donations:

  • See if you can get donations from local businesses for the event.
  • Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

  • Every child receives a goodie bag that includes an imprinted toothbrush.
  • Take pictures!!! (The ADA website has a release form)
  •  Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars – the production)

Sadly, There will be some treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or Medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

After the Event:

  • Send a thank you to the children after the event.
  • Send a thank you to any business that contributed to the event.
  • Submit a press release talking about the success of the event, pictures, and tips for parents to keep their child’s smile healthy.

Make your Give Kids a Smile Day a huge success!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising (press release & talking points)/marketing this special day, please contact me at bhaydenconsulting@gmail.com

If you’re looking for additional marketing ideas for February not related to Children’s Dental Health month, please visit: Dental Marketing & Practice Management Ideas for February

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing and Practice Management Ideas for February

Dental Marketing and Practice Management Ideas for February

Hello Friends,

Hope you all are having a wonderful start to 2017! With the goal of helping you have an amazing first quarter, I’m sharing some Marketing and Practice Management ideas that you can use during the month of February.

dental marketing ideas from betty hayden consulting

February is American Heart Month so Our focus this month is Heart Health.

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health month and Give Kids A Smile Day please look to this post: Children’s Dental Health Month & GKAS Day)

Talking Points:

Dental Health And Heart Disease Are Related

Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.

Be good to your heart beginning with good oral health.

 Special Days:

Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients blood pressure at their appointments… make it a goal to start during the month of February.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

  Have fun with this heart theme!  

If you would like me to create a Heart Health marketing campaign for your office, one that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and patient education scripting, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways To Help Your Team and Patients Smile in February!

 Random Acts of Kindness Week 12th-18th – Offer a complimentary service to your patients or $ off of their bill.

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

International Boost Self-Esteem MonthFor your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

 For your patients: A beautiful & healthy smile can boost one’s self-esteem and confidence.

Social Media Post Ideas to Improve Engagement:

Bubble Gum Day: 3rd

Popcorn Day/Super Bowl: 5th  

Toothache Day: 9th

Library Lovers Day: 14th

The Great American Spit Out: 23rd / Through With The Chew: 19-25th

National Tooth Fairy Day: 28th

I would love to hear about your month and what your office chose to do to help make it special for your patients and the team.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

 

Dental Patient Reactivation Letter

Hello Friends,

What does the start of 2016 look like for you? With a clear vision and plan, are you excited and hopeful for the opportunity to exceed last years production and collection goals?

Or

Are you concerned that it will be a repeat of last years disappointing numbers?

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2016 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no obligation consultation at bhaydenconsulting@gmail.com.

Today, I’d like to help you tackle one of those struggles… your inactive patients. Let’s reactivate all of your patients that haven’t been in for one year or longer. The start of the new year is a great time to make a plan for reactivating your patients…. (attack that File Cabinet…or computer patient database!)

dental patient reactivation letter

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. However, if for whatever reason your inactive patient database is growing – take steps now to welcome those patients back in to the schedule. You can start by sending a We Miss You reactivation letter.

The following letter can easily be customized to your practice:

WE MISS YOU!

Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our “let’s get re-acquainted” offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

If you haven’t been in because you are seeing another dentist, please let us know. This way, we can update our records and we’ll know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,
Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

Betty Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations and or help you with your practice management concerns and goals. Contact Betty at bhaydenconsulting@gmail.com to set up your no obligation, complimentary consultation.

Make it a GREAT Day!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

February Dental Marketing Ideas – Focus: Children’s Dental Health Month

Hello,

February is Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

dental marketing ideas for February

Field trips to local schools? School field trips to the office? Participating with the National Give Kids A Smile Day?

Today, I’m going to focus on Give Kids a Smile Day.

Now the ADA website has an excellent Give Kids A Smile Toolbox  http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

Advertise your Event

Social Media ~  

Advertise your event on all of your social media pages.

TV News ~

Fax & Email the press release. (Sample Press Release below)

Call the stations and pitch your story. Invite them to visit the office the day of the event and to please help you identify true children in need by spreading the word.

Most TV news stations have a free community calendar on their website – post the event on the calendar. (Pictures are a good idea too!)

Local Newspaper ~

Send press release.

Flyers ~

Have flyers in the office and ask patients to please share with their friends, family members, co-workers and neighbors.

Visit local businesses ~

This is all FREE advertising! Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and your office too!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages and website

Telephones:

Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)

So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)? 

Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no show on this day!) 

Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.  

While out in the community:

Look good! Your appearance is a reflection of the office and the care you provide.

Be considerate of their time.

Don’t hold back from offering the people you meet an appointment.

Carry extra toothbrushes, business cards, lip balm, etc. to share with those you meet.

Donations:

See if you can get donations from local businesses for the event.

Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

Every child receives a goodie bag that includes an imprinted toothbrush.

Take pictures!!! (The ADA website has a release form)

 Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars- the production)

Sadly, There will be treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

After the Event:

Send a thank you to the children after the event.

Send a thank you to any business that contributed to the event.

Submit a press release talking about the success of the event, pictures and tips for parents to keep their child’s smile healthy.

Make your Give Kids a Smile Day a huge success!!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time, and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising/marketing this special day, please contact me at  bhaydenconsulting@gmail.com

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

 

  Give Kids A Smile is held annually to:

 

• provide free dental services to local, qualifying children from low-income families

 

• raise awareness of the epidemic of untreated dental disease occurring here and

 

across the country and