Why Plant Dental Marketing Seeds Of Greatness?

Why Plant Dental Marketing Seeds Of Greatness?

Hello Friends,

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

” If you can look into the seeds of time, And say which grain will grow and which will not.       Speak then to me.”~ William Shakespeare

What are your marketing seeds? 

Marketing Seeds Include:

  • Current Patients/Referral Programs
  • Social Media
  • Direct Mail
  • Patient Appreciation Gifts
  • Staying in Touch with your patients
  • The Patient Experience
  • Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
  • Your Brand
  • Community/Charity Involvement
  • Local Business Partnerships
  • You and Your Team

So if you think marketing isn’t important or maybe are proud to say that you’ve never needed to do any marketing, guess what? You have been marketing and it is important.  As you can see from the above list of marketing seeds, everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing.

Everything Matters and as Fred Joyal says Everything is Marketing!

Take some time today and think about what you are sowing & producing.

Look at your practice through the eyes of your patients and potential patients.

Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.

Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Tips to Improve your Dental Office Part 4 ~ Happy Team

Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why not?

Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?

Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you? 

Helpful Articles: Spring Clean Your Dental Office Using Your 5 Senses and  Tips to Improve Your Dental Office, Part 1 ~ First ImpressionsTips to Improve Your Dental Office Part 2 – Make a Change! and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

Again, everything matters! 

dental marketing ideas from hayden consulting

Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!

Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Remember to…

  • Know Your Target Audience
  • Set Goals 
  • Create a monthly marketing calendar
  • Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?

Please take a moment and click the follow button to receive my complimentary dental marketing and practice management ideas right to your inbox each month. Feel free to share with your friends. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

 

Dental Marketing to Seniors

Hello Friends,

Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth.

dental marketing to senior citizens

A few ways to reach out to Senior Citizens:

Senior Appreciation Day (In-office)

Senior Health & Wellness Expo

Direct Mail Marketing to Senior Living Communities

Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Health Fair settings can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. No problem for you,  because they won’t leave your display empty-handed.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

– Denture/Partial Maintenance & Repair
– Bad Breath
– Dry Mouth
– Teeth Whitening
– Orthodontics
– Implants
– Oral Cancer (On-site screenings)
– The mouth-body connection
– Smile Makeover

Presentation / Demonstration ~

– Power Point/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
– How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

– Table Cloth
– Banner (Office Name and Website address)
– Brochures
– Business Cards
– Use nice baskets, containers and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

– Prize Wheel

–  Gift Basket Drawing/Raffle
Lots of FREE stuff! Which brings us to…

Giveaways ~

– Bottled Water
– Healthy Snacks
– Xylitol Products- Gum/Mints

– Sample dental health products with sticker or tag attached showing that a “refill” may be purchased at your office.
– Imprinted Toothbrushes
– Toothpaste
– Floss / Imprinted Floss Cards
– Imprinted Pens
– Magnets
– My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go to; 
http://www.lipbalmexpress)
– Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

(If you’re wondering where you can order some of the imprinted items listed above and many others not listed, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome.)

Raffle / Drawing ~

– Electric Toothbrush
– Whitening Pen
– Gift Cards
– Gift Baskets ( Themes: Dental, Gardening, Seasonal items, Spa – don’t hesitate to team up with local businesses for basket items)
– Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a bag with some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!

We welcome your comments, questions, and likes.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Ideas to Fill Holes in the Dental Hygiene Schedule

Hello Dental Friends,

Holes in the dental hygiene schedule, why do we dread this so much? Because, unfilled appointments, canceled or missed appointments all kill profitability.

So what do you do? You probably are desperate for a quick fix to fill the holes in the schedule. Right? Well, I’ll help you out by sharing some ideas to fill the hygiene schedule as a quick fix. However, I must say a quick fix is typically only a temporary fix. If holes in the schedule are becoming the norm around your office you need something more than a quick fix to figure out why this is happening and work to prevent your hygiene schedule from looking like Swiss cheese every week. Please email me at bhaydenconsulting@gmail.com or comment here if this is becoming an issue with your schedule. I can help you prevent these holes from happening.

On to the ideas for a quick (temporary) fix:

Note: If at all possible, try to avoid moving patients appointments around to fill in gaps. It can aggravate the patient. It’s always best to keep their appointment as scheduled.

Also, this isn’t the time to point fingers or start blaming someone for having holes in the schedule. Work together, as a team to fill these holes. Ideally, the hygienist should be involved in making these calls to patients, etc. Patients are more likely to respond when it’s their beloved hygienist calling them. Besides, the hygienist(s) are obviously the one(s) with the extra time. So the ideas I share are directed to the hygiene department with the goal of them becoming productive, happy and profitable.  (Again, you will want to at a later date, work together as a team to determine why this is happening and create solutions to repair the breakdown.)

how to fill holes in dental hygiene schedule

  • Call List – Do you have any patients that would like to come in at an earlier date for their hygiene appointment?  Call them and let them know you have a rare unexpected change in the schedule and can see them sooner.
  • Cancellation/Missed Appt List – Do you have any patients on these lists that can be called?
  • Family Members – Check for other family members due for their hygiene appt. Is there someone coming in with hygiene that has family members that are also due in hygiene that may want to take one of those open slots.
  • Doctors Schedule – Check the doctors schedule for any patients that may be due for their hygiene appt and are coming in around the time that needs to be filled in hygiene. Invite them to take care of their hygiene appointment at the same time.
  • Incentives – Offer an Incentive for accepting a last-minute appointment. For example, complimentary fluoride, teeth whitening, small gift or gift card. Use your social media platforms to advertise this awesome today (or tomorrow) only opportunity.
  • Continuing care/past-due List – Get on the phone and with an enthusiastic and positive tone make some calls to your patients that are due or past due in hygiene. (Vary the times you make these calls. You’ll reach more patients this way.)
  • Social Media – Engage with your patients, potential patients and local businesses on Facebook, Instagram, Twitter, Pinterest, etc. For ideas see: Social Media Content
  • Spend more time with your patients. If you have open time that couldn’t be filled, take this opportunity to discuss better home care tools, update their information and medical history, do some perio charting, talk about cosmetic services, any recent continuing education courses, place sealants, apply desensitizing agent to any sensitive teeth, take impressions for whitening trays, review incomplete treatment with them, ask them if they’ll kindly leave a review on Google, Facebook or Yelp, mention how dental gift certificates make great gifts, etc.

Just a reminder before making any calls, it would be a good idea to check your patient’s account balance, insurance benefits and review their clinical notes. Also, be sure to document all calls, conversations, and correspondence made to or with the patient.

If the holes in your schedule are a few weeks out you can try these ideas:

  • Special Offers – Focus on a particular service or group of patients to target with special offers or prizes on a day that has a lot of holes. For example, Mouthguards  / Teeth Whitening / Sealants / Desensitizing Agents / Back to School / Kids day / Senior day.
  • Fun Themed days – Superhero, Luau, BBQ, Disney, Sports, etc.

Despite your best efforts to fill the schedule, you may still end up with some holes that just couldn’t be filled. That’s alright, there is plenty to do to remain productive during this time.

During downtime:

  • Get on the phone and make continuing care calls.
  • Pull Incomplete hygiene treatment report and call, send postcards, emails, texts or letters to your patients.
  • Make calls, send emails, postcards, letters, etc.to your patients that are due, past due or almost due in hygiene.
  • Thoroughly clean and stock treatment rooms.
  • Get out and visit with area businesses. Introduce the office, take them a small gift and a “let’s get acquainted” special offer.
  • Discuss some marketing ideas for the office.
  • Continuing Education. Watch a webinar or video, read a manual, etc. Improve your clinical skills, knowledge of new technology and procedures, telephone scripting, office protocols, etc.

I hope these ideas provide you with a quick fix to fill those holes in your schedule. Let me know how they work for you.

If you are not yet receiving my free dental marketing ideas every month to your email inbox, PLEASE take a second and subscribe today. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

 

 

Tips to Improve Your Dental Office, Part 1 ~ First Impressions

“First impressions matter. Experts say we size up new people in somewhere between
30 seconds and two minutes.” ~ Elliott Abrams

First impressions of your dental office matter just as much.

ideas to improve your dental practice hayden consulting betty hayden

Hello friends,

Take/Make the time to look at your office with your patient goggles on. What does this mean?

Look at your office building, the exterior and the interior as if you were a patient or a potential patient.

Don’t be content just to “look”, actually see, hear, smell, feel and taste! (Don’t actually taste the building…but you knew that already, didn’t you?)

First Step:

As a team, step outside your office…

What do your patients and potential patients see?

Poor Signage? Dirty Windows? Weeds in the parking lot? Ugly landscaping? Garbage around the building? Safety Concerns?

Second step:

Next, walk in to the office through the main entrance, sit down together in the reception room. What do you see? hear? smell?

Look high and low. Dirty carpeting/flooring? Outdated magazines & decor? Stained Chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out? Static radio coming through the speakers? Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately! In fact, remove the glass. It’s very unwelcoming!

Third Step:

Now, you’re going to want to go check out the restroom. Is it clean? Why does it matter so much that the restroom looks great? Because this is the only place your patients will visit unattended. What do they see? Filthy bathroom? Poor quality paper products? Drippy fixtures?

Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.)

Fourth Step:

Do the same with the rest of your office. Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients can’t measure quality of care, they measure quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.

Fifth Step: Yes, we’re going to keep moving…

Visit the front desk area. How are things looking there?  Clutter represents indecision’s. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitor’s, coats/sweaters hanging on the backs of chairs and fast food drink containers sitting out on the counters.)

Now is the NOT the time to settle for less than the best.

Sixth Step: 

Work together as a team to see where improvements can be made and more importantly, act on them!

Look around the office through the eyes of your patients, what do they see, hear, smell and feel?

Make a plan to Improve Your Office. Make it Great!

Once you have truly looked at your office through the eyes of your patients and potential patients, and you have made all the necessary improvements, make a promise as a team that each and every one will do their part to keep your office sparkling!  (Below, I will include just a few tips to help you make this all happen – Be sure to check them out!)

Are you receiving my complimentary Practice Management and Marketing Idea’s in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental idea’s too.

I love hearing your comments and idea’s, please continue sharing them with me. Remember, I’m happy to answer any questions and concerns you may have. Take a minute and check out Part 2 in my Improve Your Office Series.

Yours for Greater Success,

~Betty

Bonus Idea’s/Tips:

  • Make a cleaning schedule – who, what & when will the parking lot, restrooms & reception room be checked. This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.
  • Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their work stations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.
  • Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary. 😉
  • Make a promise as a team that when you see debris/trash you simply pick it up and throw it away.
  • Keep the noise down! Patients want to be put at ease, they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients full names or complaining about patients when you can be heard from the reception room or treatment chair.
  • Have a lending library bookshelf in your reception room. Books that patients can borrow, keep or books that they can donate to your library.
  • Fold the toilet paper in to a pretty fan shape. Seriously, when I would do this in the office restroom, I would get male patients coming out of the restroom asking me to show them how to fold the TP so they could surprise their wife. lol …true story.
  • If this is all just too much for you, hire me to come in to your office and I will happily make it all happen for you! Contact me today at bhaydenconsulting@gmail.com.

Dental Marketing Ideas for September

Hello friends,

I must apologize again for posting the marketing ideas so close to the new month. I promise to have October’s ideas to you early as there are many! I have been so busy spending time enjoying these summer months with our kids. I can’t believe they start back to school in two weeks as second & fourth graders! 😦

Speaking of Back-to School …

dental marketing ideas fro

Dental Marketing Ideas for September

 

 Sports Safety & Healthy Smiles

Feature Mouthguards ~ With football season starting, remind your team to ask parents about getting athletic mouthguards for their children who play sports. You could do promotional pricing for the month on mouthguards.

Another idea: Consider putting up a promo board in your reception area or a flyer on the table about tips for moms & dads when packing school lunches… Most kids don’t brush their teeth after lunch when they’re at school. Parents need to ensure that the foods in their kids’ lunch boxes aren’t promoting tooth decay. List for them healthy school snack/lunch foods & beverages. Also, list foods & beverages that they should avoid. This would also make a great board on your office Pinterest account.

Both the information about mouthguards and healthy school snacks/food make for great social media posts.

Here are 4 more ways to Help your Team and Patients

Smile in September!

September 13th – International Chocolate Day. Um, anything chocolate will do on this day. 🙂

September 19th – International Talk Like A Pirate Day. A good excuse to be silly in the office and on social media.

Self Improvement Month – Feature Cosmetic dentistry

Happy Cat Month – Invite your friends/patients on social media to post pictures of the cat(s). People love showing off and talking about their pets.

So there you have it, some fun marketing ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use and if you have some thoughts on how to take these suggestions to the next level or just ways to improve on them I want to hear from you!

If you would like me to work with your office to create a specific marketing campaign for the month of September or would like further ideas on how to implement the Sports Safety & Healthy Smiles campaign, please contact me today at bhaydenconsulting@gmail.com

As always, I wish you all a fantastic & productive month!

Looking ahead to October – Breast Cancer Awareness Month, National Apple Month, Halloween Candy Buy Back and more! Oh, and don’t forget October starts your final quarter so start now figuring out your production, collection and new patient goals for October, November & December. Remember to include your entire team in your plans!

Yours for Greater Success,

Betty