Dental Patient Reactivation Letter

Hello Friends,

What does the start of 2016 look like for you? With a clear vision and plan, are you excited and hopeful for the opportunity to exceed last years production and collection goals?

Or

Are you concerned that it will be a repeat of last years disappointing numbers?

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2016 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no obligation consultation at bhaydenconsulting@gmail.com.

Today, I’d like to help you tackle one of those struggles… your inactive patients. Let’s reactivate all of your patients that haven’t been in for one year or longer. The start of the new year is a great time to make a plan for reactivating your patients…. (attack that File Cabinet…or computer patient database!)

dental patient reactivation letter

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. However, if for whatever reason your inactive patient database is growing – take steps now to welcome those patients back in to the schedule. You can start by sending a We Miss You reactivation letter.

The following letter can easily be customized to your practice:

WE MISS YOU!

Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our “let’s get re-acquainted” offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

If you haven’t been in because you are seeing another dentist, please let us know. This way, we can update our records and we’ll know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,
Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

Betty Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations and or help you with your practice management concerns and goals. Contact Betty at bhaydenconsulting@gmail.com to set up your no obligation, complimentary consultation.

Make it a GREAT Day!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

Advertisements

January Dental Marketing Ideas

Dental Marketing Ideas for the Month of January

positive thinking - hayden consulting

Think seriously about how you can improve and grow your practice.  Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013.  Who can anchor to an unanchored mind? 

We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!

Let’s start with your existing patients active and inactive…

Recare & Incomplete Treatment:

Insurance Maximums:  Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their  renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients:  It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule.  January is a great time to send We Miss You Reactivation Letters to your patients.  For a sample letter visit this post: https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

January is National Hot Tea Month

Drinking Green Tea can improve dental health.

Educational & Service Opportunity:  Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!

Educational Ideas:   Blog,  Email or Social Media Posts, and or Product/Service Features/Promotions for  in the office.

January is International Quality of Life Month – How does poor dental health affect your overall health?  How improving your smile can improve the quality of  your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)

 

Just for Fun Ideas:

National Soup Month –  Share soup recipes on your social media sites or in the office.  Create  Warm- Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards.  Your patients love free food 😉

January 25 is Fun at Work Day – Endless possibilities here!  Get creative and have FUN!

So there you have it, a few dental marketing ideas for January.  Please be sure to comment below with any other ideas or reminders you have for the month of January.

We will be giving you new dental marketing ideas for each month,  please subscribe to our posts so you don’t miss out on the dental marketing fun!  Thank you!

Be sure to check us out on facebook www.facebook.com/haydenconsulting

Make it a GREAT Day!

Yours for greater success,

~Betty

*S.M.A.R.T Goals:

Specific

Measurable

Attainable

Realistic

Timely