Spring Clean Your Dental Office Using Your 5 Senses

Spring Clean Your Dental Office Using Your 5 Senses

Hello Friends,

It’s that time of year when many take advantage of the warmer weather to “spring clean” their homes. This is also a great time to spring clean your dental practice.

I encourage you to make a checklist of all the areas in your office that need some spring cleaning.  I’ll help you get started by showing you how to take advantage of using your 5 senses while cleaning your office. This is by no means an exhaustive cleaning list but it will you give you ideas of where and what to clean.

Betty Hayden Consulting Dental Marketing and Practice Management Ideas

Sight, Smell, Sound, Touch, and Taste.

SIGHT

What do your patients and potential patients see?

Areas to “see” include;

  1. Office Exterior
  • Signage
  • Windows
  • Landscape/Weeds
  • Garbage/Debris
  • Safety Concerns/Handicap accessibility
  1. Office Interior
  • Reception Room – Sit in your reception room, what do your patients see, touch, hear, smell and taste? Look high and low. What do you see? Dirty carpeting/flooring? Outdated magazines & decor? Stained or worn chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out?  Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately! In fact, remove the glass. It’s very unwelcoming!
  • Restroom – Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.) Your restroom should be clean, nicely decorated and well stocked with quality paper products and soap.
  • Front Desk Area – Clutter represents indecisions. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs and fast-food drink containers sitting out on the counters.) Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their workstations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.

While you’re visiting the front desk area, don’t forget about cleaning these areas too…

  • Current Protocols–  Hygiene Continuing Care, Incomplete Treatment Reports, Confirmation, A/R-Collections, Greetings, Patient Hand-off,  New Patient Welcomes, and Referral Thank you’s, etc.
  • Paper Communication Materials –Intake forms, Letterhead, HIPAA forms, Financial Policy & Postcards.
  • Job Responsibilities/Descriptions –Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
  • Operatories – Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients don’t measure the quality of care, they measure the quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.
  • Closets – Make an inventory checklist. Throw away any expired or outdated products, equipment, manuals, etc. While you’re at it, if there is anything that isn’t be used properly due to lack of education or training, go ahead and schedule time for continuing education/training.
  •  Equipment/Technology – What needs repairs, upgrades or to be tossed? Computers, Software, Internet Speed & Access, Printers, Copiers, Telephone Systems, TV’s, Postage machines, including…dare I say, typewriters?
  • The Team – Appearance – Wear clothes that reflect the excellent care you give your patients. Professional, clean, and wrinkle-free clothes.  Clean hair, nails & body). Attitudes – Remove any toxic attitudes. Office Policies – Review and update employee benefits and expectations.

TIP: Make a cleaning schedule – who, what & when will the parking lot, restrooms & reception room be checked. This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.

SMELL

  • Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary.

SOUND

  • Keep the noise down! Patients want to be put at ease; they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients’ full names or complaining about patients when you can be heard from the reception room or treatment chair.
  • Music – Consider playing music in the reception and treatment rooms. Wireless headphones will allow patients’ to listen to music or the TV while in the chair.
  • Telephone Greetings/Messages – What do your patients and potential patients’ “hear” when calling the office? Be sure that what they hear is a reflection of your goals and vision. See How To Effectively Answer The Dental Office Telephone

TASTE

  • Beverage Station in the reception room. Complimentary coffee, tea, cold bottled water, juice, etc. See this Pinterest board for beverage station design ideas.
  • Snacks – Offer snacks such as fruit, granola bars, etc. This is especially nice for patients that may have been in for a lengthy appointment and need a little boost in energy.
  • Allow patients to rinse with mouthwash before and after the appointment.
  • Offer pre-pasted toothbrushes for patients that didn’t have time to or forgot to brush their teeth before their appointment.

TOUCH

  • Reception Room – Is it comfortable & welcoming?

Reading Material – Have a variety of magazine and books for patients to read.

Temperature – Keep the temperature in the reception room at a comfortable setting.

  • Treatment Rooms – Be sure that your patients are comfortable during their visit.

Massage Pads on Chairs

Blankets (If you have a patient that is always cold, pop the blanket in the dryer for them right before appt).

Distractions –  (Movies, Music, Digital Aquarium, Etc.)

Give Painless Injections…always.

Put your patients at ease by talking with them before you start looking in their mouth.

  • Free Stuff – Give away items imprinted with your office name, website and phone number to each patient at their appointment. Such as; toothbrushes, magnets, calendars, pens and lip balm. (If you’re wondering where you can order some quality imprinted items, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome!)

Using your 5 senses, look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience.

Your goal during your spring cleaning should be to find ways to consistently exceed your patients’ expectations and remove anything that is hindering you from reaching that goal.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address to bhaydenconsulting@gmail.com and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

 ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

Ten Ways to Stay in Touch with your Dental Patients

Hello Friends,

How do you encourage referrals and build relationships with your patients when the average dental patient comes in only 2 times per year for their continuing care hygiene appointment? Think about this, you get to spend 2-3 hours out of 8,760 hours per year with those patients. With all of life’s distractions and responsibilities, how can you ensure that they don’t forget about you in between appointments? Stay In Touch. Keep your name in front of them by planting little reminder seeds.

Today, I’m going to share with you 10 Ways to Stay In Touch With Your Patients. Ten easy & effective ways you can stay in touch by planting “reminder seeds”.

how to build relationships and encourage referrals betty hayden consulting dental

  1. Social Media Active Social Media pages are a must. Facebook, Twitter, Instagram & Pinterest are excellent ways to engage  and build lasting relationships with your patients. If you struggle with what to post on your pages, visit here for social media content ideas.                                                                                                     
  2. Freebies –  Give away free items imprinted with your office name, website and phone number to each patient at their appointment. Such as; toothbrushes, magnets, calendars, pens and lip balm. ( If you’re wondering where you can order some quality imprinted items, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome!)                                                                             
  1. Cards – Send cards to your patients, Just Because, Thank you for your referral and/or Special Occasion cards. People appreciate getting an “old fashioned” hand written greeting card via snail mail.   Make it convenient by keeping a variety of greeting cards on hand.                                                                                                                                                                                                                                                                  
  2. Telephone – Pick up the telephone and call your patients. Here are a few reasons you may have to call: Continuing care appointment reminders, Thank you for your referral, Post-op (just checking in to see how well you’re doing), Refill reminders (due for a refill on whitening gel, toothpaste, electric toothbrush head replacement, etc), and Special Occasions.                                                                     
  3. Letters – Send out letters for incomplete treatment, congratulations on completed treatment, welcome to our practice and thank you for your referral. Tip: providers and team members should personally sign their letters. Include a  brief note or comment if appropriate.  In addition to letters, send continuing care appointment reminder postcards and text messages.                                                                                                                                                          
  4. Newsletter – Send newsletters out to your patients. Include sharable content, dental health tips, recipes, community news, office happenings, dental education and special offers.                                                                                                        
  5. Emails – Dental Hygiene Tips, Office Happenings, Continuing Care Reminders and Special Offers. Be sure to ask and record email addresses of your patients. Email communication is inexpensive, easy and effective. Just don’t spam your patients with too many emails.                                                                                                   
  6. Website – Keep your website fresh, easy to navigate and attractive. Include videos, info & pictures about the doctor(s) and team, community events, special offers, ability to schedule appts online, FAQ, dental services and education, office hours, directions, social media pages, contact information, etc.                                                                                                                                                                  
  7. Patient Appreciation Events – Host a fun event for your patients – In-office Patient Appreciation Days and Open House events. See Open House ideas. Out of office events, such as; Roller Skating, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted giveaways and information about your office at these events. Encourage all attendees to visit and like your social media pages.                                                                                                                                                                                                                                                     
  8. Community Involvement – Be involved in local health fairs, charity events, sponsor local sports teams, etc. Just a thought, when you and your team are out participating in community events, consider wearing t-shirts that clearly identify (advertise) your office and give away a lot of imprinted gifts.

There you have it, 10 ways to stay in touch with your dental patients. Doing some or all of these things will help to build lasting relationships with your patients and encourage referrals.

Of course, the very best way to ensure your patients remember to come back and to refer their friends, family members, neighbors and co-workers is to get them talking about their experience after they leave your office. How do you that? Be consistently great! Consistently exceed expectations! Plan to make sure that each and every appointment is great from the initial greeting at arrival, during their appointment, and when you say your thank you and goodbyes as they leave. (See Earn The Privilege To Serve Again)

At your next team meeting, discuss what you are currently doing to stay in touch with your patients and how you can improve in planting more reminder seeds.

Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

Dental Practice Management Ideas for October

Hello Friends,

I had so many ideas to help you make October a great month that I decided to break it up into two categories, Marketing  &  Practice Management. If you want to read all of the marketing ideas simply visit here Dental “Marketing” Ideas for October

Now these things can be done at any time during the year, but sometimes, it helps to have an excuse or a little push to get going.

dental-practice-management-ideas-for-october

Use it or Lose it! – Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2016 to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Scripting Idea: Customize according to the treatment needs of each of patient. Re-create the urgency and value.

See here for sample letter

 October 4th is Improve Your Office Day (It is also Taco day and Vodka day, coincidence? I think not 😉 ) – Please consider reading my Improve Your Office Series found here: Improve Your Office – First Impressions , Improve Your Office – Make a Change , Improve Your Office – The Little Things Matter & Improve Your Office – How to Have a Happier Team 

October 3-7  is Customer Service Week – This is a great team meeting theme. What ideas can you come up with as a team to exceed your patient’s expectations by consistently delivering excellent customer service?

What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients and your team) What do you do when the lab screws up a case?

What about comfort? How are you making the visit as comfortable as possible for your patients?

What about your telephone skills? Are you answering the phone during times that patients are most likely to call? (ie: lunch hours and after hours) How about after the treatment – are you making post-op calls? How are you staying in touch with your patients in between their 6 month hygiene appointments?

Here’s an idea for the fall. Make a list of local fall activities as a hand-out or post them on your website and social media sites.

October 17th is Boss’s Day – Plan now to make this day special for your boss(es). Great opportunity to show your appreciation for and to brag about the awesome boss in your life.

October 20th is Get to Know Your Customers Day ~  Perhaps you could have a Business Card, Free Lunch Drawing. Have fun with this day or turn it into a week or month-long event. This will allow you to get to know your patients better as well as learn what local businesses you want to focus some of your marketing efforts on. 🙂

Combine these practice management ideas with my marketing ideas and you will have a great October (and final quarter) as a team! Not to mention, your patients will love you for it!

As always, I would love to hear your ideas! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn andPinterest

Dental Marketing to Seniors

Hello Friends,

Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth.

dental marketing to senior citizens

A few ways to reach out to Senior Citizens:

Senior Appreciation Day (In-office)

Senior Health & Wellness Expo

Direct Mail Marketing to Senior Living Communities

Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Health Fair settings can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. No problem for you,  because they won’t leave your display empty-handed.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

– Denture/Partial Maintenance & Repair
– Bad Breath
– Dry Mouth
– Teeth Whitening
– Orthodontics
– Implants
– Oral Cancer (On-site screenings)
– The mouth-body connection
– Smile Makeover

Presentation / Demonstration ~

– Power Point/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
– How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

– Table Cloth
– Banner (Office Name and Website address)
– Brochures
– Business Cards
– Use nice baskets, containers and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

– Prize Wheel

–  Gift Basket Drawing/Raffle
Lots of FREE stuff! Which brings us to…

Giveaways ~

– Bottled Water
– Healthy Snacks
– Xylitol Products- Gum/Mints

– Sample dental health products with sticker or tag attached showing that a “refill” may be purchased at your office.
– Imprinted Toothbrushes
– Toothpaste
– Floss / Imprinted Floss Cards
– Imprinted Pens
– Magnets
– My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go to; 
http://www.lipbalmexpress)
– Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

(If you’re wondering where you can order some of the imprinted items listed above and many others not listed, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome.)

Raffle / Drawing ~

– Electric Toothbrush
– Whitening Pen
– Gift Cards
– Gift Baskets ( Themes: Dental, Gardening, Seasonal items, Spa – don’t hesitate to team up with local businesses for basket items)
– Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a bag with some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!

We welcome your comments, questions, and likes.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Tips and Ideas for Dental Office Open House Event

Hello Friends,

One of the most asked questions that I receive is ideas for hosting a dental open house event. So if you have an open house planned for your dental office or are considering hosting an open house event, here are some ideas to help make your open house a huge success!

ideas for dental office open house betty hayden consulting

 Event Theme:

  • Luau
  • Winter Wonderland
  • Back-to-School
  • Hearts – We “Heart” our Community or We “Heart” our Patients
  • Decades (ex: 50’s)
  • Spring – Flowers (Thank you for helping our office grow)
  • Celebration of Health
  • Fall  
  • Women’s Night Out  
  • Office Anniversary Celebration
  • Spa/Pampering  
  • Shopping (w/local vendors)
  • Carnival
  • Cocktail Party (Wine & Appetizers)
  • Superhero

 Target Audience: 

  • Professionals/Specialists
  • Community (Local Businesses/Non-Patients)
  • Current Patients

 Cross Marketing Opportunity:

  • Team up with local businesses!
  • Hair Salons, Specialty offices, Restaurants, Etc.
  • Display a thank you board/sign to the local businesses involved in the open house.
  • Have an area that they can display their business information
  • Have them donate a prize to be raffled off or used in a drawing.
  • Ask them to advertise your event at their place of business.

Advertising your Event:

  • Invitations
  • Local Newspaper (Invite them to the event!)
  • TV News (Invite them to the event!)
  • Radio (Invite them to the event!)
  • Social Media Sites (set up a Facebook Event)
  • Website
  • Current Patients (Ask them to bring a friend for a prize!)
  • Newsletter
  • Email
  • Online Local News Sites
  • Local Chambers
  • Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
  • Employees (Make sure the entire team is on board w/the event and talking about it)
  • Flyers
  • Banner on building

 Call To Action/Community Support:

Collect Donations for…

  • Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)
  • Books
  • Canned Foods  
  • School Supplies
  • Aluminum Can Tabs (Ronald McDonald House)

or offer:

  • Complimentary Oral Cancer Screenings
  • Smile Makeover Contest

 Give-Aways:

Welcome letter/flyer (Include in it: Info about the office, services offered, a special call to action offer & a thank you for coming in) 

Items imprinted with your office information, such as:

  • Toothbrush Bags
  • Lip Balm (www.lipbalmexpress.com)
  • Tote Bags
  • Pens
  • Coffee Mugs
  • Water Bottles
  • Flower Seed Packets
  • Magnets
  • Key rings
  • Xylitol Products
  • Umbrellas

My favorite company to use for imprinted giveaway items is: Bizarre Marketing – http://www.promostuff4u.com

Activities:

  • Face Painting
  • Photo Booth
  • Balloon Twisting
  • Craft Table
  • Games
  • DJ/Karaoke/Live Music
  • Dental Health Presentations

 Drawing/Raffle for Prizes:

Having a drawing(s) allows you to collect names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.

  • Electric Toothbrush
  • Teeth Whitening
  • $/% Off of a Dental Service  
  • Gift Cards
  • Television/Tablet
  • Gift Baskets

Team up with local businesses for contributions/donations of Prizes. Be sure to remind them that their name will be included in your advertising for the open house.

Offer an incentive (such as; gift card) to the first so many people who RSVP to your event.

Office Appearance:

  • Office must be clean and clutter free!! (Inside & Out!)
  • Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
  • Decorate the Office
  • Music Playing (recorded or live)
  • Have stations set up throughout the office to encourage a tour of the entire office.
  • Monitors set up in reception room and treatment suites playing videos of services offered
  • Display “About Our Office & Services” Brochures

Team Members:

  • Well dressed
  • Name Tags
  • Friendly & Outgoing
  • Specific assignments (designated greeter, tour guide, speaker for dental presentations, etc.)

 Food/Drink Ideas:

  • Bottled water with office label
  • Punch/lemonade/Tea/Coffee/Wine/Beer
  • BBQ Foods
  • Appetizers
  • Wine/Cheese
  • Desserts
  • Ice Cream Truck (great for outdoor events)

You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc.

Day of the Event:

  • Smiling faces
  • Name tags
  • Give tours (Depending on size of the event you could set tours up scavenger hunt style)
  • Be ready to schedule appointments
  • Greet everyone
  • Take lots of pictures
  • Record a video of the event

 After the Event:

  • Send Thank you’s to all of your guests and any businesses that participated in the event.
  • Send a follow-up article & pictures to the local paper.
  • Call prize winners to come into the office and collect their gift – be sure to take their picture(s).
  • Post pictures of the event on social media sites.  

Remember, Proper Planning Prevents Poor Performance!

To-do lists are your friend! Include a timeline & who is responsible for what & when.

Your goal should be to make your guests feel welcome, special and appreciated. No one wants to show up to an event where they are not welcomed or sure they’re even in the right place. 

Have a GREAT Open House Event friends!

If you have more ideas I would love to hear about them! To share your thoughts/ideas please comment below. If you enjoyed reading this article please give us a “like” below. 

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Yours for Greater Success,

~Betty

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