Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Please stop by and say hello to me on FacebookTwitterInstagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty

 

 

 

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Earn The Privilege To Serve Again

Hello Friends,

Loyal patients, isn’t that what we want? Loyal patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.

Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients and their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The aforementioned struggles are greatly reduced or eliminated all together.

how to get more dental new patients?

How do you earn this privilege? By consistently exceeding patient expectations. Here are 12 ways you can do this (in no particular order)…

Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes and will really make your new patient feel special.

Post-Op Calls – Call your patients in the evening to see how well they are doing. Call anyone that received anesthetic and new patients.

Acknowledge and Reward Referrals For every patient you must have a referral source, how else will you be able to track what marketing works and what doesn’t? Especially if you want more referrals from your current patients, then reward the behavior that you want to see more of. Acknowledge and Reward your referrals. If you don’t already have a protocol in place, make a plan as soon as possible. When and how will you ask “How did you hear about us?” or “Whom can we thank for referring you?” How and where will you record that information? Be specific when recording referral sources, internet isn’t a good enough source. Where on the internet? For example, Facebook?, Twitter?, Yelp?, Instagram?, Pinterest?, WordPress?,  Website? Google search? Etc. Who is responsible for tracking these sources? How will we acknowledge them? With a thank you letter or card, signed by the doctors and team? Send a thank you gift? Just please do me a favor and avoid sending the same exact thank you to the same patient every time they refer someone… no groundhog day thank you’s. Change it up. While you’re at it, set a new patient goal for each month. Consider offering a bonus or some type of incentive for employee referrals. Get your team out there in the community, excited to talk about the great office they work at and invite the people they meet to schedule an appointment. (Tip: Personalized Business cards for the team members with a special call to action invitation on the back of the card will make passing out office business cards much easier and more fun.)

Sending Cards – Keep Sympathy, Anniversary, Welcome, Congratulations, Thinking of you and Get Well cards on hand to send to your patients. As a team work together to be alert to opportunities to surprise your patients with a card.

Answering the Phone – This one is key to your success. All of your marketing efforts lead people to the phone first. Don’t waste your money by losing the potential patient or aggravating current patients due to poor telephone skills and habits. Your entire team should be trained on how to properly answer the phone and handle the call. Answering the phone is a privilege and a great opportunity! Here are a few tips:

  • Smile before you pick up the phone
  • Answer the phone within the first couple of rings.
  • Answer the phone with a thank you for calling, identify the office and give your name. (ex: Thank you for calling Dr.Smiles, this is Betty. I can help you)
  • Do NOT let the caller go to voice mail during business hours (including lunch hours). People hate leaving messages. Oftentimes, they’ll hang up and call the next office on their list.
  • Get the callers name and use it often. Find out how they heard about your office. “What type of insurance do you have?” shouldn’t be the first thing you ask. In fact, let the caller bring that part up. Your goal is to build a relationship with the caller, to get to know them and their expectations.
  • Offer an appointment. Sounds obvious right? You might be surprised to know how many office’s I have called as a “shopper” and was never offered an appointment.

Stay on Time – If you’re often running behind schedule, investigate as to why. If you know why, change whatever is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Arriving to the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculating the actual amount of time it takes to do procedures, controlling the schedules, these things will help you stay on time. Avoid working through lunch hours… everyone needs that time to recharge their batteries.

Treat your employees the way you want them to treat your best patient – Communicate your goals, expectations and vision with your team. Ask for their thoughts and ideas during your team meetings (speaking of meetings, be sure you’re having a daily morning huddle). Reward the behaviors you want to see more of. Be friendly, grateful and respectful even on the days when you don’t want to be. Do not share in or tolerate any negative gossip about team members or patients! Have FUN at work and on occasion, outside of work with employee appreciation events. “Customers will never love a company until the employees love it first.”~Simon Sinek  (Tip: Invest in your entire team with continuing education courses, training for your computer software, telephone skills, social media sites,  dental terminology, protocol, procedures and technology.)                                                                                                             

Stay in Touch – Find ways to stay in touch with your patients via telephone calls, continuing care postcards/letters and on your social media sites.  Keep your name in front of them.

Deliver exceptional dental care – Give your patients the best care…always!  With your team, celebrate with your patients their new & healthy smiles – (If a patient comes in for in office teeth whitening, let other team members know so they can compliment the patient on their smile. Let your patients see how much you and your team value the care you provide).

Maintain a safe and clean office – Outside & Inside your office you want to send a positive message about your care by keeping your office very clean, well maintained and welcoming. See Improve your Office – First Impressions for tips and suggestions.

Be my Guest – Treat your patients as a guest in your home. Make them feel welcome. Come in to the office as a patient. Experience what they see, hear, smell and how they’re cared for from the start of the appointment to the finish. (Consider, Patient Appreciation Gifts)

Honesty –   #1 Be honest with your patients regarding your fees and treatment. The quickest way to lose a patient is by them perceiving they’re being taken advantage of. Clearly explain the cost to do the treatment and the cost of doing nothing. Estimate as closely as possible the patient’s financial portion for treatment. Some will tell you that you should never quote fees over the phone…I strongly disagree. Why? You’ll lose many of your shopper callers by refusing to answer their request for a quote on a fee. They’re calling because they need/want a particular service. They’re ready! Make it easy for them to choose your office by honestly answering their question. Because you can not make an actual diagnosis over the phone, it’s impossible to know exactly what their cost will be, give a range of fees and offer for them to come in for a complimentary consultation. 

#2 -When you mess up, admit it. No excuses or passing blame. Say you’re sorry and make it right. Consider keeping gift cards on hand to give to your patients when something doesn’t go as planned. (ex: lab case error, scheduling error, etc) Oh, if you find yourself apologizing a lot… see what you can do proactively to minimize future mistakes.

There are no short cuts, if your goal is to grow your practice with patients that are not merely satisfied but are delighted with your service and remain loyal to your practice, then you must remain loyal to your goals, your mission and your promise.

Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too.

I love hearing your comments and ideas, please continue sharing them with me. Remember, I’m happy to answer any questions and concerns you may have.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

Tips To Improve Your Dental Office,  Part 3 ~ The Little Things Matter

Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

“It’s the little details that are vital.

Little things make big things happen.” ~John Wooden

Hello friends,

It’s the little things that can make the biggest impact on your practice growth and the happiness of your team.  The little things that I am sharing today, are FREE or very low cost and most only require seconds of your time.

a little bit more lou vickery hayden consulting

Here is a list of 25+  things you can do starting today to greatly improve your office and in turn your personal life too! All it takes is doing a little bit more.

If you didn’t get a chance to read Part 1 & Part 2 of my Improve your Office series, please check them out here: Improve your office – first impressions & Improve your office – Make a Change .  Feel free to share them with your friends.

Betty Hayden Consulting Tip to Improve your Dental Office

25+ Little Things to Improve your Office:

1.  Hello, Good Morning! –  Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.

2.  Smile More – Smiles are contagious. Smile before you pick up the phone, smile to passersby, smile to your team mates and smile in the mirror. Smiling will boost your mood, puts people at ease and makes you more likable.

3. Say my Name – everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.

4.  Say “thank you” –  Express your appreciation.  Thank you Mr.Patient for coming in, Thank you Mrs.Caller for holding, Thank you employee for your hard work today, Thank you co- worker for your help, Thank you doctor for coming in to do the exam, you get the idea. Saying thank you Improves your Office and your Health! Check out this article: 7 Scientifically Proven Benefits Of Gratitude That Will Motivate You To Give Thanks Year-Round

5.  Choose to be Positive – Your attitude is a choice and that choice is 100% within your control. Avoid spreading negativity by sharing bad patient experiences, personal problems, or problems with other team members. Choose to be happy and positive.

6.  Be kind – Be kind to your patients, strangers, sales reps and callers.

7.  I’m sorry –  Accept responsibility when you are wrong. Be honest, simply say “I’m sorry I/We messed up”. (Tip: Keep small ($5) gift cards for coffee to give to your patients when you’ve messed up, ie: running late, lab case mistake, appt. mix up, etc.)

8.  Friendly Greeting – Warmly greet every person that visits the office. Even if you’re on the phone or taking care of a patient, you can acknowledge the other person with a smile.

9. Say Please –  Make it a habit to say please every time you ask for something.

10.  Offer a proper handshake- A nice, firm handshake shows confidence and makes a good impression. (Tip: When a new patient comes in to the office, come from around the desk and welcome them with a handshake.)

11.  Check it twice – Before you send that email, letter or text, check it for spelling errors.

12.  Social Media Sites – If your office is using social media sites be sure to like and follow the pages of local businesses within your community. Click the LIKE button or comment on their posts. Easy way to build relationships.

13.  No Cell Phones – Turn down the volume and put your cell phone away while you’re on the clock. Ask your family and friends to call the office line in the event of an emergency. Be fully present during work hours.

14.  Write it down- start and end your day with to-do lists. Write a note or set an electronic reminder to check on that claim, call your patient, check voice mail, etc. Writing things down prevents you from forgetting things that are important. (Tip: Avoid placing sticky notes around your work station. Clutter is chaos to the patient.  Place reminders in a notebook that you frequently refer to or set electronic reminders.)

15.  Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Employers, commend & reward the behavior and actions that you want to see more of.)

16. Business Cards – Carry your business cards with you and use them! Get your team personalized business cards to hand out to patients and people they do business with. (Tip: Use the back of the business card with a call to action invitation.)

17. Stay on Time – Respect your employees and patients time. Do all you can to start the day on time, stay on time and end the day on time. (Tip: If you are constantly running behind schedule it might be a good idea to review your scheduling protocol. How much time does it really take to…,  Where should we schedule emergency patients… etc.)

18. Patient of the Day! – Select a patient from the days schedule to be your “patient of the day”.  Give them a certificate, a small gift and take their picture to share on your social media sites. Fun and inexpensive way to exceed your patients expectations.

19. Post- Op Calls – Doctor and Hygienist, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)

20.  Pre- Op Calls – Doctor and Hygienist, call the new patients on your schedule and let them know you are looking forward to meeting them. Start building your new relationship early by exceeding their expectations before their very first visit.

21.  Send a Card – In this electronic age, rarely do people get “real” mail. Send hand-written thank you, get well, thinking of you, anniversary, sympathy and  congratulation cards to your patients.  They will truly appreciate it! (Tip: Keep a supply of cards on hand in the office.)

22.  Everybody Clean Up – Pick up the piece of paper from the floor, Wipe up the spill up from the counter and Keep your work space clean.

23.  Replace the roll of Toilet Paper – Yes, I said it. Even if there are still a few squares left to spare, replace with a fresh roll. While you’re at, go ahead and fold the toilet paper into a pretty fan. 😉

24. Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.

25. Negative Gossip – Refuse to listen to gossip and stop speaking & spreading gossip. Simple as that.

26. Dress the Part – If you want it to be a great day, start by looking great. Wear clothes that reflect the excellent care you give your patients. Professional, clean and wrinkle-free clothes.  Brush & style your hair, if you’re a woman put on some make-up, wear a special piece of jewelry, etc.

27. Verbiage Matters – Use these words often: Absolutely, I’ll be happy to, My pleasure, You are very welcome, Certainly and Right away.

28. Memorable Goodbye’s – Make a great last impression with a friendly goodbye…be sure to use the patients name. “Thank you for coming in.” “It was great to see you today.” “We really appreciate having great patients like you!”

There you have it, 28 little ways to easily Improve your Office.

“I try to do the right thing at the right time. They may just be little things, but usually they make the difference between winning and losing.” ~Kareem Abdul-Jabbar

Do the right thing, as a team work together to implement these little things in your office every day. Print this list and review it at your next team meeting.  Enjoy practice growth with a happier team and happy patients.

If you are not yet receiving my free dental marketing ideas every month to your email in box, please subscribe today. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success,

~Betty

betty hayden consulting how to grow your dental practice

 

 

 

Dental Marketing Ideas for August

Hello,

While we are still very much enjoying summer, as a mother of two school aged children I’m forced to start working on our Back to School to do list. The Back to School season is a great time to market to and educate the community on the importance of good dental health for their children as well as for the teachers.

Dental Marketing Ideas for August

Which brings me to:

 Dental Marketing Ideas for August

What: Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

How:

  •  Send out a Press Release to the local papers and news stations with Children’s Dental Health Tips for parents. (ie: healthy snack/beverage ideas, visiting the dentist, brushing/flossing tips, mouthguards, sealants, and more.)
  • Facebook & Blog Posts with Dental Health Tips for Children.
  • Send a Press Release and Social Media Posts focused just on Kindergarten aged children as August is “Get Ready for Kindergarten” month.

If you are interested in having me help your office create a custom “Back to School” campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways to Help your Team and Patients Smile in August!

 Happiness Happens Month ~ Find ways during the month to make your patients and team happier!!

August 8th – Sneak Some Zucchini Onto Your Neighbor’s Porch Night. (I’m serious, it’s a real day!) While you probably don’t want to visit your patient’s homes during the night you can easily have a basket of zucchini at the office for your patient’s to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors porch during the night.

August 16th ~ Hug Your Boss Day! Or just take them to lunch… and if that’s too much simply give them a heartfelt thank you for being such a great boss. I’m confident they will truly appreciate it!

 Wishing you all a Very Successful and Happy August!

Please share with me any other ideas you may have! Also, be sure to subscribe to receive in your email inbox each month my free dental marketing and practice management ideas.

Yours for Greater Success,

~Betty

*I have found that using Send Out Cards for these types of marketing campaigns works very well. If you haven’t yet checked them out, I urge to take a look. www.sendoutcards.com/59727 It is so easy to set up the card campaigns, the cards are impressive and it is inexpensive. Three very good things.  🙂