Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

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Yours for Greater Success,

~Betty

 

 

 

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Dental Practice Management and Marketing Idea’s for March (2016)

Hello Friends,

The month of March is your opportunity to end the first quarter of 2016 stronger than ever. If you haven’t done so already, put down in writing your practice management and marketing plans for March. I will give you several different idea’s to help get you started.

Note: March is an especially important month for any of you that typically struggle with your schedule during the month of September. Be sure to pre-appoint your March hygiene patients for their 6 month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appt. while they are there in the office.)

dental marketing ideas for march

~ Dental Practice Management Idea’s ~

March is Employee Spirit Month
If you want to increase employee trust, creativity, teamwork, engagement and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!  

– Have some FUN! –  Games, contests, competitions and food are all great ways to have more fun at the office.

  • Lunch: Every one bring a dish to pass or doctor orders lunch in for the team.
  • Excursion: Bowling, Dinner Out, Shopping, Painting, Spa, etc
  • Trivia Questions: Play a trivia game about procedures, office policy, telephone verbiage, etc. Winners earn prizes.
  • Prizes: Gift Cards, Cash or PTO
  • Video: Make a fun music/dance video with the team.
  • Employee of the Month: Each month, vote for team member of the month.

– Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Employers, commend & reward the behavior and actions that you want to see more of.)

– Communication – Reduce employee frustrations with excellent communication.  When new procedures or technology is being introduced be certain that every team member is made aware and educated. Employee expectations and Office changes should be clearly communicated to the entire team… no more, “I didn’t know” or “No one told me!” Share your office goals for production, collections, new patients and marketing plans. This helps to keep everyone on the same page and working toward the same goals.

– Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.

Hygiene Continuing Care Opportunity:

National Cleaning Week: 27-4/1 – Is it time for your dental spring cleaning?

~ Dental Marketing Idea’s ~ 

National Write A Letter of Appreciation Week: 1-7

Send appreciation cards to your favorite loyal patients, your favorite referring doctors and your favorite local businesses.

National March Into Literacy Month –
Host a book drive for your local library, schools or families in need. Ask your patients and people in the community to drop off their new or gently used books. Submit a press release to the local newspapers and TV news. Run this event for a few months.
Or check out these other ideas here: Dental Marketing Idea for your local library -1 and Dental Marketing Idea’s for your local library -2

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with  kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

Root Canal Awareness Week: 27 -4/2 – How to prevent a root canal.

  There you have it… several idea’s to assist you in ending your first quarter successfully!

So what do you think you would like to do to help make March a great month in your office? Comment below, I would love to hear your idea’s. If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my complimentary Practice Management and Marketing Idea’s in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental idea’s too. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

 

Shake it Up Baby! How to Love Mondays

I love Mondays. I really do enjoy the fresh start to a new week. However, if you are miserable Sunday night because you just totally dread Monday morning, maybe feeling like my daughter in this short video clip:

If you feel like you just can’t do it! This might help:

Shake it up Baby!

betty hayden dental consultant

That’s how you can start loving Mondays.  Yes, I said it – Love Monday and Tuesday, and Wednesday and Thursday!  You already love Friday, right?  Well, get ready to love the others by Shaking up Monday.

How do you Shake it Up?  First, you need to prepare for Monday on Sunday.  Try this:

  • What will you wear?-  Lay out your work clothes. (Make sure they are clean & wrinkle-free.)
  • What will you eat?-  Prepare your lunch & healthy snacks.
  • What to do? – Make your to-do-list. (Purging your brain of everything you need to accomplish will help you sleep better.)
  • Where is it? –  Put your keys, purse/wallet, coat/shoes, etc. near the door.
  • Go to bed early – .  (Staying up too late will only make you crabby in the morning. Avoid using/watching electronics in bed.)

Okay, so there are some of your Sunday responsibilities.  Here’s what you do Monday Morning:

  • Wake Up – Tell yourself this: “I’m going to make this a GREAT day!”
  • Eat a healthy Breakfast!  Do not skip this important meal.
  • Dress the part, if you want it to be a great day, start by looking great. (Brush & style your hair,  if you’re a woman put on some make-up, wear a special piece of jewelry, etc.)
  • Leave early enough to allow yourself plenty of time to arrive at work without feeling rushed.

So now, you’re getting ready to walk in to work –  put a smile on your face and remind yourself that “you” are going to make it a great day.  And here are some “Shake it Up” tips:

  • Act like it’s the happiest day of your life.
  • Greet your fellow co-workers. (If you are the only one there, look in the mirror and say hello beautiful….  kidding not kidding 😉 )
  • Start the work day with a morning huddle –  this will keep everyone on the same page, and gives you the opportunity to set “the tone” for the day.  Encourage everyone to share their ideas for marketing, better customer service and increased productivity. (See Morning Huddle/Meeting Tips Here)
  • Learn something new –  Look to learn better & fresh ways of doing things by reading books, magazines, listening to podcasts, watching a webinar, attending seminars and learning from those around you.  Remember this, you can learn a lot by getting feed back from your customers/patients (good & bad).  
  • Get some fresh air –  if possible, eat your lunch outside the office or take a short walk during your break.  A breath of fresh air and change in scenery will  help clear your mind and reinvigorate you.
  • Drink plenty of water and eat foods that refresh, not ones that make you feel tired & sluggish.
  • Work from a to-do-list.  If there’s something that must be done, go ahead and get it finished. Get busy, get it done, and feel the freedom of no longer having it hanging over your head. 

I really like this quote from Brian Tracy:  “Your ability to discipline yourself  to do what you should, when you should do it, whether you feel like it or not,is the key to becoming a great person and living a great life.”    

Great advice!

These are just some of the many suggestions and helpful tips out there to help you “Love Monday” – and if with all of these suggestions you still “hate Monday” well then, try this:

Turn the volume up on your computer, Play this video by the Beatles http://www.youtube.com/watch?v=pVlr4g5-r18  and “Shake it Up baby!”

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your email inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!

We welcome your comments, questions and likes.

Make it a GREAT Day!

Yours for Greater Success,

~Betty

P.S. If you have children, I understand that your evening and morning routines can be quite challenging… I shared some tips over at my Bacon & Kids blog that might be helpful to you! It was written to help with the Back to School routine but the idea’s are helpful for any time during the school year. Here it is: Organization Tips

“Every moment is your opportunity to build a life that’s rich and full, so take a deep breath, aim for the stars, and make it happen.” — Ralph Marston