Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Please stop by and say hello to me on FacebookTwitterInstagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty

 

 

 

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Dental Patient Appreciation Gifts

Hello Friends,

Are you looking for a fun way to thank your patients for their referrals and encourage your patients to tell their friends, family, neighbors and co-workers about your office? A great and inexpensive way to do this is to present them with an unexpected gift at their appointment.

Here are a few ideas for you…

patient appreciation gifts hayden consulting

Gifts in Winter:

Tea

Attach your business card or a special offer to green tea packets as a special give-away for your patients. Even if they don’t drink tea they can give it to a family member, friend, co-worker or a neighbor. Easy and inexpensive way to advertise your office and exceed your patients expectations. The label/tag may say:

“Our Patients are TEA-riffic!”

Candle

Mini candle jars make a nice gift. Attach a tag or label with your office info and one of these sayings:

“Our Patients Are Scentsational”

“Your Referrals Warm Our Hearts”

Lotion

Pass out little bottles of lotion. If they are not imprinted with your office name add a tag to the bottle with your office name and website with this saying…

“Hands Down We Have The Best Patients In Town!”

Gifts for Spring:

Flower/Herb/Veggie Seed Packets

Flower Seed Packets w/a label and business card attached. Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal! The labels you attach to the flower seed packets could say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

Gifts for Summer:

Mini Sunscreen

Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles.

Free Ice Cream Cone Certificates

Team up with local ice cream shop for donations of free ice cream cone’s

Zucchini

Sneak Some Zucchini Onto Your Neighbor’s Porch Night. (I’m serious, it’s a real day in August!) While you probably don’t want to visit your patient’s homes during the night you can easily have a basket of zucchini at the office for your patient’s to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors porch during the night.

Gifts for Fall:

Apple Cider

Warm or cold cider is a nice fall treat. You don’t need to give every patient their own jug of cider a small cup of cider will be well received and appreciated. Include a sign near the cider that says:

“You’re the Apple of Our Eye”

S’mores Kit

Pinterest has some really neat ideas for inexpensive and fun s’more kits.

“We Need S’More Patients Like You!”

Anytime Gifts 🙂

Pens

Purchase imprinted pens and add a tag to the pens that say:

“Take Note We Think You’re Awesome”

“Our Patients are just Write”

Tip: promostuff4u.com has a wonderful selection of pens and they offer exceptional customer service.

 Cookies

Individually wrapped purchased or homemade cookies are a sweet treat. Add this label:

“Thankful for Sweet Patients Like You”

Flowers
Fresh single stem flowers or Small potted flowers (ex: inexpensive gift would be a marigold in a small pot, you can get mini pots from the dollar store 4/$1.00)

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

Xylitol Products

Offer Xylitol samples of Gum, Mint and Suckers

Tip: Also have these items available for purchase

Donuts

Who doesn’t enjoy a yummy donut every once in a while? Display a platter of donuts at the front desk or at your patient beverage station with a sign that says:

“Donut Know What We Would Do Without Wonderful Patients Like You!”

Apples
Basket of Apples with a sign or stickers on the apples that say:

“Our Patients Are Awesome to The Core”

“You’re the Apple of our eyes”

See my Apple themed Dental Marketing Ideas for more apple ideas.
Bath Salts/Sugar Scrubs

Consider making bath salts or sugar scrubs as a team building activity. Give away as gifts to your patients.

Tip: Pinterest is loaded with recipes and super cute packaging ideas.

Lip Balm

Order imprinted lip balm and attach cute tags to the packaging with this saying…

“Our Patients are the Balm!”

Tip: www.lipbalmexpress.com is a great company to order imprinted, all natural, inexpensive lip balm. See also Pinterest for fun packaging ideas for your lip balm.

Gift of Health Certificates

You can do seasonal gift of health certificates by changing the paper and envelope according to the current season.

Instead of just asking your patient’s to refer their friends, family, neighbors and co-workers to your office, give them a gift of health certificate to share with their friends, family, neighbors & co-workers.

Here is a scripting idea:

 Gift Of Health Certificate

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

These are just a few patient appreciation gift ideas. I’m sure you can come up with even more fun gift ideas. I would LOVE to hear all about what you come up with! Please share your stories and pictures with me here, on my Facebook page or via email.

Plan ahead for the rest of year to make each month special for your patient’s with unexpected gifts of appreciation. Important Reminder: Whatever you decide to give away to your patients, include your office name and website on/with the gift whenever possible!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

Dental Practice Management and Marketing Idea’s for March (2016)

Hello Friends,

The month of March is your opportunity to end the first quarter of 2016 stronger than ever. If you haven’t done so already, put down in writing your practice management and marketing plans for March. I will give you several different idea’s to help get you started.

Note: March is an especially important month for any of you that typically struggle with your schedule during the month of September. Be sure to pre-appoint your March hygiene patients for their 6 month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appt. while they are there in the office.)

dental marketing ideas for march

~ Dental Practice Management Idea’s ~

March is Employee Spirit Month
If you want to increase employee trust, creativity, teamwork, engagement and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!  

– Have some FUN! –  Games, contests, competitions and food are all great ways to have more fun at the office.

  • Lunch: Every one bring a dish to pass or doctor orders lunch in for the team.
  • Excursion: Bowling, Dinner Out, Shopping, Painting, Spa, etc
  • Trivia Questions: Play a trivia game about procedures, office policy, telephone verbiage, etc. Winners earn prizes.
  • Prizes: Gift Cards, Cash or PTO
  • Video: Make a fun music/dance video with the team.
  • Employee of the Month: Each month, vote for team member of the month.

– Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Employers, commend & reward the behavior and actions that you want to see more of.)

– Communication – Reduce employee frustrations with excellent communication.  When new procedures or technology is being introduced be certain that every team member is made aware and educated. Employee expectations and Office changes should be clearly communicated to the entire team… no more, “I didn’t know” or “No one told me!” Share your office goals for production, collections, new patients and marketing plans. This helps to keep everyone on the same page and working toward the same goals.

– Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.

Hygiene Continuing Care Opportunity:

National Cleaning Week: 27-4/1 – Is it time for your dental spring cleaning?

~ Dental Marketing Idea’s ~ 

National Write A Letter of Appreciation Week: 1-7

Send appreciation cards to your favorite loyal patients, your favorite referring doctors and your favorite local businesses.

National March Into Literacy Month –
Host a book drive for your local library, schools or families in need. Ask your patients and people in the community to drop off their new or gently used books. Submit a press release to the local newspapers and TV news. Run this event for a few months.
Or check out these other ideas here: Dental Marketing Idea for your local library -1 and Dental Marketing Idea’s for your local library -2

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with  kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

Root Canal Awareness Week: 27 -4/2 – How to prevent a root canal.

  There you have it… several idea’s to assist you in ending your first quarter successfully!

So what do you think you would like to do to help make March a great month in your office? Comment below, I would love to hear your idea’s. If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my complimentary Practice Management and Marketing Idea’s in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental idea’s too. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

 

Tips To Improve Your Dental Office,  Part 3 ~ The Little Things Matter

Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

“It’s the little details that are vital.

Little things make big things happen.” ~John Wooden

Hello friends,

It’s the little things that can make the biggest impact on your practice growth and the happiness of your team.  The little things that I am sharing today, are FREE or very low cost and most only require seconds of your time.

a little bit more lou vickery hayden consulting

Here is a list of 25+  things you can do starting today to greatly improve your office and in turn your personal life too! All it takes is doing a little bit more.

If you didn’t get a chance to read Part 1 & Part 2 of my Improve your Office series, please check them out here: Improve your office – first impressions & Improve your office – Make a Change .  Feel free to share them with your friends.

Betty Hayden Consulting Tip to Improve your Dental Office

25+ Little Things to Improve your Office:

1.  Hello, Good Morning! –  Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.

2.  Smile More – Smiles are contagious. Smile before you pick up the phone, smile to passersby, smile to your team mates and smile in the mirror. Smiling will boost your mood, puts people at ease and makes you more likable.

3. Say my Name – everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.

4.  Say “thank you” –  Express your appreciation.  Thank you Mr.Patient for coming in, Thank you Mrs.Caller for holding, Thank you employee for your hard work today, Thank you co- worker for your help, Thank you doctor for coming in to do the exam, you get the idea. Saying thank you Improves your Office and your Health! Check out this article: 7 Scientifically Proven Benefits Of Gratitude That Will Motivate You To Give Thanks Year-Round

5.  Choose to be Positive – Your attitude is a choice and that choice is 100% within your control. Avoid spreading negativity by sharing bad patient experiences, personal problems, or problems with other team members. Choose to be happy and positive.

6.  Be kind – Be kind to your patients, strangers, sales reps and callers.

7.  I’m sorry –  Accept responsibility when you are wrong. Be honest, simply say “I’m sorry I/We messed up”. (Tip: Keep small ($5) gift cards for coffee to give to your patients when you’ve messed up, ie: running late, lab case mistake, appt. mix up, etc.)

8.  Friendly Greeting – Warmly greet every person that visits the office. Even if you’re on the phone or taking care of a patient, you can acknowledge the other person with a smile.

9. Say Please –  Make it a habit to say please every time you ask for something.

10.  Offer a proper handshake- A nice, firm handshake shows confidence and makes a good impression. (Tip: When a new patient comes in to the office, come from around the desk and welcome them with a handshake.)

11.  Check it twice – Before you send that email, letter or text, check it for spelling errors.

12.  Social Media Sites – If your office is using social media sites be sure to like and follow the pages of local businesses within your community. Click the LIKE button or comment on their posts. Easy way to build relationships.

13.  No Cell Phones – Turn down the volume and put your cell phone away while you’re on the clock. Ask your family and friends to call the office line in the event of an emergency. Be fully present during work hours.

14.  Write it down- start and end your day with to-do lists. Write a note or set an electronic reminder to check on that claim, call your patient, check voice mail, etc. Writing things down prevents you from forgetting things that are important. (Tip: Avoid placing sticky notes around your work station. Clutter is chaos to the patient.  Place reminders in a notebook that you frequently refer to or set electronic reminders.)

15.  Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Employers, commend & reward the behavior and actions that you want to see more of.)

16. Business Cards – Carry your business cards with you and use them! Get your team personalized business cards to hand out to patients and people they do business with. (Tip: Use the back of the business card with a call to action invitation.)

17. Stay on Time – Respect your employees and patients time. Do all you can to start the day on time, stay on time and end the day on time. (Tip: If you are constantly running behind schedule it might be a good idea to review your scheduling protocol. How much time does it really take to…,  Where should we schedule emergency patients… etc.)

18. Patient of the Day! – Select a patient from the days schedule to be your “patient of the day”.  Give them a certificate, a small gift and take their picture to share on your social media sites. Fun and inexpensive way to exceed your patients expectations.

19. Post- Op Calls – Doctor and Hygienist, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)

20.  Pre- Op Calls – Doctor and Hygienist, call the new patients on your schedule and let them know you are looking forward to meeting them. Start building your new relationship early by exceeding their expectations before their very first visit.

21.  Send a Card – In this electronic age, rarely do people get “real” mail. Send hand-written thank you, get well, thinking of you, anniversary, sympathy and  congratulation cards to your patients.  They will truly appreciate it! (Tip: Keep a supply of cards on hand in the office.)

22.  Everybody Clean Up – Pick up the piece of paper from the floor, Wipe up the spill up from the counter and Keep your work space clean.

23.  Replace the roll of Toilet Paper – Yes, I said it. Even if there are still a few squares left to spare, replace with a fresh roll. While you’re at, go ahead and fold the toilet paper into a pretty fan. 😉

24. Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.

25. Negative Gossip – Refuse to listen to gossip and stop speaking & spreading gossip. Simple as that.

26. Dress the Part – If you want it to be a great day, start by looking great. Wear clothes that reflect the excellent care you give your patients. Professional, clean and wrinkle-free clothes.  Brush & style your hair, if you’re a woman put on some make-up, wear a special piece of jewelry, etc.

27. Verbiage Matters – Use these words often: Absolutely, I’ll be happy to, My pleasure, You are very welcome, Certainly and Right away.

28. Memorable Goodbye’s – Make a great last impression with a friendly goodbye…be sure to use the patients name. “Thank you for coming in.” “It was great to see you today.” “We really appreciate having great patients like you!”

There you have it, 28 little ways to easily Improve your Office.

“I try to do the right thing at the right time. They may just be little things, but usually they make the difference between winning and losing.” ~Kareem Abdul-Jabbar

Do the right thing, as a team work together to implement these little things in your office every day. Print this list and review it at your next team meeting.  Enjoy practice growth with a happier team and happy patients.

If you are not yet receiving my free dental marketing ideas every month to your email in box, please subscribe today. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success,

~Betty

betty hayden consulting how to grow your dental practice