Dental Office Tips and Ideas for December

Dental Office Tips and Ideas for December

Hello Friends,

How does your final quarter look? The month of December is your final opportunity to end your year on a high note.

Betty Hayden Consulting Dental Tips and Ideas

Practice Management Tips & Ideas

National Write a Business Plan Month – Plan now to make 2018 your Best Year Yet! Meet together as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

Note: If you struggle with implementing your practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.

Incomplete Treatment:

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.

Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.

 Cosmetic Dentistry Opportunity:

Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Dental Marketing Tips & Ideas:

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas

National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients and on your social media platforms the possible causes of bad breath and treatment remedies.

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.

~ Social Media Post Ideas to Improve Engagement ~

It’s About Time Week: 25-31

National Cotton Candy Day: 7th 

Gingerbread House Day: 12th 

Short Girl Appreciation Day: 21st (Shortest day of the year)

Bacon Day: 30th 

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing.

 If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, giveaways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, or perhaps you need help implementing your goals and ideas, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental “Practice Management” Ideas for October

UPDATE: PLEASE SEE LATEST PRACTICE MANAGEMENT IDEAS FOR OCTOBER HERE

Practice Management Ideas for October

dental practice management hayden consulting

Succeed as a Team 😉

I had so many ideas to help you make October a great month that I decided to break it up in two categories, Marketing & Practice Management. If you want to read all of the marketing ideas simply visit here Dental Marketing Ideas for October.

Now these things can be done at any time during the year, but sometimes, it helps to have an excuse or a little push. 😉

Use it or Lose it! – Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2013 to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Scripting Idea: (Customize according to the treatment needs of each of patient. Re-create the urgency and value.)

2014 is just around the corner! We want to remind you to take advantage of any unused dental insurance benefits. Make sure to use all available benefits to complete any outstanding treatment or for your all important preventive dental hygiene appointment. Almost all plans do not let you rollover unused dollars to the next benefit year. So, Use ‘Em or Lose ‘Em!

If you have funds set aside in a flexible spending account (FSA) or healthcare saving account (HSA), now is the time to schedule treatment so your co-payment amounts can be applied to this year’s deductions.

Call us today to schedule your appointment. We find that the holiday season is always our “busy time” and we are certain it is a very busy time for you too. Beat the end of year rush and get in early, our phone number is ……… We’re ready to help you smile healthier & happier in 2014!

 October 4th is Improve Your Office Day – This is a great time to look at your office with your patient goggles on. What does this mean? As a team, come in the office through the front door. What do your patients see? Poor Signage? Dirty Windows? Weeds in the parking lot? Ugly landscaping?

Now sit together in the reception room. What do you see? Look high and low. Dirty carpeting/flooring? Old magazines? Stained Chairs? Peeling wallpaper? Next you’re going to want to go check out the restroom. Is it clean? Why does it matter so much that the restroom looks good? Because this is the only place your patients will visit unattended. What do they see? Filthy bathroom?, poor quality towels? I promise you that they will look at the restroom and determine the quality and safety of your care from that experience.

Do the same with the rest of your office. Sit in the treatment room chairs. What do you see?

Here’s the thing, don’t do this and settle for less than the best. Work together as a team to see where improvements can be made and more importantly, act on them! Make a plan to Improve Your Office. Look around the office through the eyes of your patients, what do they see, hear, smell and feel?

October 7-11 is Customer Service Week – This is a great team meeting theme. What ideas can you come up with as a team to exceed your patients expectations by consistently delivering excellent customer service.

What do you do when you run late? When the lab screws up a case?

What about comfort? How are you making the visit as comfortable as possible for your patients?

What about your telephone skills? Are you answering the phone during times that patients are most likely to call? (ie: lunch hours and after hours) How about after the treatment – are you making post-op calls? How are you staying in touch with your patients in between their 6 month recare appointments?

Here’s an idea for the fall. Make a list of local fall activities as a hand-out or post them on your website.

October 16th is Boss’s Day – Plan now to make this day special for your boss(es). Great opportunity to show your appreciation for and to brag about the awesome boss in your life.

October 17th is Get to Know Your Customers Day ~  Perhaps you could have a Business Card Free Lunch Drawing. Have fun with this day.

Combine these ideas and the marketing ideas and you will have a great October (and final quarter) as a team! Not to mention, your patients will love you for it!

As always, I would love to hear your ideas! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty