Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. ūüėČ )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See¬†Remaining Dental Insurance Maximum Letter ‚Äď Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  РWonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1st ‚Äď The dictionary defines ‚Äúshould‚ÄĚ as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some ‚Äúshoulds‚ÄĚ in their lives that often lead to guilt and stress. Such as: ‚ÄúI should schedule my dentist appointment‚ÄĚ or ‚ÄúI should floss every day‚ÄĚ; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they ‚Äúshould‚ÄĚ do but what they ‚Äúwant‚ÄĚ to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 РHave Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday РOffer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

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Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Hello Friends, ¬†(this is an updated version of some idea’s I shared last year)

hayden consulting insurance maximum renewal letter

Do you have any patients due for their hygiene visit and/or with treatment that is yet to be started or needs to be completed and their remaining dental insurance maximums are getting ready to expire?

Time to remind them to Use it or Lose it! – Get your letters, emails and text messages out to your patients reminding them to use any insurance benefits they have remaining for the year to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Some offices choose to mail these letters out in September. I think October works very well too. ¬†The closer it gets to the end of the year the more difficult it becomes to get them to schedule. ¬†Don’t worry if you haven’t yet mailed out letters, there is still some time…but, I would do it asap ūüėČ

Your goal is to get them from the filing cabinet/computer to the schedule!

Personalize¬†¬†– When mailing out remaining maximum letters, be sure to customize for each patient according to their treatment plan. This will help to re-create the urgency and value for treatment. ¬†For some patients, it will take some type of additional incentive to get them to act. Perhaps, include a gift certificate for $ off of their treatment if it’s completed and paid for by December 31st. Not redeemable for cash.

Here is a Scripting Idea:

2016 is just around the corner! We want to remind you to take advantage of any unused dental insurance benefits. Make sure to use all available benefits to complete any outstanding treatment or for your all important preventive dental hygiene appointment. Almost all plans do not let you rollover unused dollars to the next benefit year. So, Use ‚ÄėEm or Lose ‚ÄėEm!

If you have funds set aside in a flexible spending account (FSA) or healthcare saving account (HSA), now is the time to schedule treatment so your co-payment amounts can be applied to this year’s deductions.

Call us today to schedule your appointment. We find that the holiday season is always our ‚Äúbusy time‚ÄĚ and we are certain it is a very busy time for you too.¬†

Beat the end of year rush and get in early, our phone number is ………

We’re ready to help you smile healthier & happier in 2016!

Take this opportunity to add a P.S. message to the end of your letter, telling your patients all about your specials on teeth whitening. Many people at this time of year are looking to whiten their teeth for their end of year celebration family photos,  or to buy gifts for family and friends.

For example…¬†

P.S. Now is a great time to whiten & brighten your smile for your end of year celebration photos. We have some fantastic whitening specials! Teeth whitening also makes a wonderful gift.

P.P.S. Did you know we are on Facebook & twitter? “Like” us on Facebook at … and “follow” us on twitter at …- This way you can stay up to date with all our office events & news plus have a chance at exclusive offers & contests.

Mailing Tip –¬† Use a bright-colored envelope and neatly hand-write the name and address. Use a “live” stamp.

Phone Calls – About a week after you mail out your letters, go ahead and start calling them to see if they received the letter and to schedule them an appointment.

Document – Be sure to document that a letter was mailed, phone calls were made and what type of response you received from each patient.

Important Reminder – Before sending out these letters and making calls to your patients be sure to review your upcoming appointment schedule… Where is your open chair time? Will pre-blocking some open time be helpful? Also, before scheduling last minute appointments that require lab work, be sure to communicate with your lab guy/gal that they can in fact, get these cases back to you in time.

Wishing you all a full schedule for the end of the year!

Please comment below to share your ideas or to give this post a like. Thank you!

If you haven’t yet subscribed to receive free dental marketing ideas via your email each month, please do so today. Feel free to share these posts with all of your dental friends!

Yours for greater success,

~Betty

Use It or Lose It – Remaining Dental Insurance Maximum Letter

Do you have any patients with treatment that is yet to be started and their remaining dental insurance maximums are getting ready to expire?

Time to remind them to Use it or Lose it! – Get your letters out to your patients reminding them to use any insurance benefits they have remaining for the year to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Some offices choose to mail these letters out in September. I think October works very well too. ¬†The closer it gets to the end of the year the more difficult it becomes to get them to schedule. ¬†Don’t worry if you haven’t yet mailed out letters, there is still some time…but, I would do it asap ūüėČ

Your goal is to get them from the filing cabinet/computer to the schedule!

Personalization  -When mailing out remaining maximum letters, be sure to customize for each patient according to their treatment plan. This will help to re-create the urgency and value for treatment.  For some patients it will take some type of additional incentive to get them to act.

Here is a Scripting Idea:

2015 is just around the corner! We want to remind you to take advantage of any unused dental insurance benefits. Make sure to use all available benefits to complete any outstanding treatment or for your all important preventive dental hygiene appointment. Almost all plans do not let you rollover unused dollars to the next benefit year. So, Use ‚ÄėEm or Lose ‚ÄėEm!

If you have funds set aside in a flexible spending account (FSA) or healthcare saving account (HSA), now is the time to schedule treatment so your co-payment amounts can be applied to this year’s deductions.

Call us today to schedule your appointment. We find that the holiday season is always our ‚Äúbusy time‚ÄĚ and we are certain it is a very busy time for you too.¬†

Beat the end of year rush and get in early, our phone number is ………

We’re ready to help you smile healthier & happier in 2015!

Take this opportunity to add a P.S. message to the end of your letter, telling your patients all about your specials on teeth whitening. Many people at this time of year are looking to whiten their teeth for their end of year celebrations, family photos,  or to buy gifts for family and friends.

Mailing tip –¬† Use a bright colored envelope and hand-write the name and address.

Phone Calls – About a week after you mail out your letters, go ahead and start calling them to see if they received the letter and to schedule them an appointment.

Be sure to document that a letter was mailed, phone calls were made and what type of response you received from each patient.

Wishing you all a full schedule for the end of the year!

Yours for greater success,

~Betty

Feel free to contact me with your dental marketing and practice management questions – bhaydenconsulting@gmail.com

January Dental Marketing Ideas

Dental Marketing Ideas for the Month of January

positive thinking - hayden consulting

Think seriously about how you can improve and grow your practice.  Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013.  Who can anchor to an unanchored mind? 

We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!

Let’s start with your existing patients active and inactive…

Recare & Incomplete Treatment:

Insurance Maximums:  Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their  renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients:¬† It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule. ¬†January is a great time to send¬†We Miss You Reactivation Letters¬†to your patients. ¬†For a sample letter visit this post:¬†https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

January is National Hot Tea Month

Drinking Green Tea can improve dental health.

Educational & Service Opportunity:  Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!

Educational Ideas:   Blog,  Email or Social Media Posts, and or Product/Service Features/Promotions for  in the office.

January is International Quality of Life Month РHow does poor dental health affect your overall health?  How improving your smile can improve the quality of  your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)

 

Just for Fun Ideas:

National Soup Month¬†– ¬†Share soup recipes on your social media sites or in the office. ¬†Create ¬†Warm-¬†Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards. ¬†Your patients love free food ūüėČ

January 25 is Fun at Work Day РEndless possibilities here!  Get creative and have FUN!

So there you have it, a few dental marketing ideas for January.  Please be sure to comment below with any other ideas or reminders you have for the month of January.

We will be giving you new dental marketing ideas for each month, ¬†please subscribe to our posts so you don’t miss out on the dental marketing fun! ¬†Thank you!

Be sure to check us out on facebook www.facebook.com/haydenconsulting

Make it a GREAT Day!

Yours for greater success,

~Betty

*S.M.A.R.T Goals:

Specific

Measurable

Attainable

Realistic

Timely

Dental Patient Reactivation Letter

Ahhh, the start of a new year is just around the corner!

A new year of helping patients create and maintain beautiful healthy smiles and one of trying desperately to reactivate your patients that have slipped out of care.  

Now¬†is a great time to make a plan for reactivating your patients…. (attack that File Cabinet!)

For your patients that haven’t been in for one year or longer send ¬†this very successful We Miss You¬†reactivation¬†letter.

Here is a  sample that can easily be customized to your practice that will help reactivate your patients:

WE MISS YOU!

 Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our ‚Äúlet’s get re-acquainted‚ÄĚ offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

¬†If you haven’t been in because you are seeing another dentist, please let us know. That way, we can update our records and at least know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,

 

Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a Call to the patients about a week after mailing the letter.
  • Include Social Media & Office Contact Information.

Plan now to make 2013 your BEST year yet!

Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations.

Make it a GREAT Day!

Yours for greater success,

~Betty

P.S. Please stop by and say hello to Hayden Consulting on Facebook

P.P.S. Feel free to contact Hayden Consulting with any questions or to set up your complimentary consultation: bhaydenconsulting@gmail.com