January Dental Marketing Tips and Ideas

January Dental Marketing Tips and Ideas

Hello Friends,

“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie

What are your dental marketing goals for 2018? What are your plans to exceed your current patients’ expectations and engage with your potential patients in the community?

(Note: For Practice management Ideas for January Visit Here: )

Here are some Dental Marketing Tips and Ideas to get you started:

January Dental Marketing Ideas

 

I’m Not Going To Take It Anymore Day: 7th – This is a wonderful educational and marketing opportunity:
I’m not going to take my…”Crowded Teeth”,“Yellow Teeth”,“Bad Breath”,“Sensitive Teeth”,“Snoring”,“Headaches”, anymore! – Show your patients how you can help.

Sugar Awareness Week: 15-19thThis week share blog and social media posts all about sugar and dental health.

External Marketing to Local Businesses: Send a coffee truck to local businesses/schools – What a great surprise and welcome treat for many local businesses. Be sure to take pictures that can be shared on your social media sites.

January is National Hot Tea Month –

Educational & Treatment Opportunity:

Drinking teas such as green tea can be very good for one’s dental health. Does Tooth Sensitivity hold some of your patients back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care /incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Social Media Post Ideas to Improve Engagement:

Drinking Straw Day: 3rd

Cigarettes Are Hazardous To Your Health Day: 11th

Dress Up Your Pet Day: 14th

National Cheese Lovers Day: 20th

Dental Drill Appreciation Day: 26th

Bubble Wrap Appreciation Day: 29th

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January.

If you are not yet following my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing and Practice Management Ideas for January

Hello Friends,

Now is the time to think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Take steps to make any needed changes or improvements. For more ideas to get you started visit here: Improve your Office – Make a change!

Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year. Celebrate your successes!!

Do not delay, put down on paper all of your thoughts and plans to make 2017 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2017 a more productive and happier year for all.

Now, here are some Marketing & Practice Management Ideas to help make January your Best Month Ever!

dental marketing ideas for winter betty hayden

Practice Management Ideas ~

Let’s start with your existing patients active and inactive…

Hygiene Continuing Care & Incomplete Treatment:

Insurance Maximums: Many of your patient’s dental insurance maximums renew on January 1. Phone, email or text your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients: It doesn’t help anyone to have a file cabinet or computer full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: Reactivation Letter

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4 or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Many will say no. Instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!🙂

National Clean Off Your Desk Day: 9 (2nd Monday)  Clutter represents indecision. Make a decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs and fast-food drink containers sitting out on the counters.

Fun at Work Day: 27 (Last Friday)  You’ll find many ideas here on how to have fun at work.

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. All are presented to exceed your patients expectations, help to create value for better dental health and get people talking about you to their friends, family members, co-workers, and neighbors.

Dental Marketing Ideas

External Marketing to Local Businesses:

Send a coffee truck to local businesses/schools – What a great surprise and welcome treat for many local businesses. Be sure to take pictures that can be shared on your social media sites. 

January is Be Kind to Food Servers Month –  Visit some local restaurants and present servers with a “We Appreciate You” gift. Gift Ideas: Toothbrush bag, lip balm , pens, etc. All items should be imprinted. Consider a drawing they can enter to win free teeth whitening.

Internal Marketing Ideas

January is National Hot Tea Month

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Social Media Post Ideas to Improve Engagement:

Sugar Awareness Week – 16-20

National Motivation and Inspiration Day: 2

Dress Up Your Pet Day: 14

Popcorn Day: 19

National Pie Day: 23

Dental Drill Appreciation Day: 26

Bubble Wrap Appreciation Day: 30

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January. I LOVE hearing from you!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Tips and Ideas for Dental Office Open House Event

PLEASE NOTE: I no longer use this site to share ideas. All of my new and fresh dental marketing and practice management ideas and tips are shared here: Betty Hayden Consulting. The site looks exactly the same but is a new address.

For the latest and greatest ideas please take a second and start following my new page.  Or email me at bhaydenconsulting@gmail.com with your email address and I will send you an invitation to follow.

Hello Friends,

One of the most asked questions that I receive is ideas for hosting a dental open house event. So if you have an open house planned for your dental office or are considering hosting an open house event, here are some ideas to help make your open house a huge success!

ideas for dental office open house betty hayden consulting

 Event Theme:

  • Luau
  • Winter Wonderland
  • Back-to-School
  • Hearts – We “Heart” our Community or We “Heart” our Patients
  • Decades (ex: 50’s)
  • Spring – Flowers (Thank you for helping our office grow)
  • Celebration of Health
  • Fall  
  • Women’s Night Out  
  • Office Anniversary Celebration
  • Spa/Pampering  
  • Shopping (w/local vendors)
  • Carnival
  • Cocktail Party (Wine & Appetizers)
  • Superhero

 Target Audience: 

  • Professionals/Specialists
  • Community (Local Businesses/Non-Patients)
  • Current Patients

 Cross Marketing Opportunity:

  • Team up with local businesses!
  • Hair Salons, Specialty offices, Restaurants, Etc.
  • Display a thank you board/sign to the local businesses involved in the open house.
  • Have an area that they can display their business information
  • Have them donate a prize to be raffled off or used in a drawing.
  • Ask them to advertise your event at their place of business.

Advertising your Event:

  • Invitations
  • Local Newspaper (Invite them to the event!)
  • TV News (Invite them to the event!)
  • Radio (Invite them to the event!)
  • Social Media Sites (set up a Facebook Event)
  • Website
  • Current Patients (Ask them to bring a friend for a prize!)
  • Newsletter
  • Email
  • Online Local News Sites
  • Local Chambers
  • Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
  • Employees (Make sure the entire team is on board w/the event and talking about it)
  • Flyers
  • Banner on building

 Call To Action/Community Support:

Collect Donations for…

  • Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)
  • Books
  • Canned Foods  
  • School Supplies
  • Aluminum Can Tabs (Ronald McDonald House)

or offer:

  • Complimentary Oral Cancer Screenings
  • Smile Makeover Contest

 Give-Aways:

Welcome letter/flyer (Include in it: Info about the office, services offered, a special call to action offer & a thank you for coming in) 

Items imprinted with your office information, such as:

  • Toothbrush Bags
  • Lip Balm (www.lipbalmexpress.com)
  • Tote Bags
  • Pens
  • Coffee Mugs
  • Water Bottles
  • Flower Seed Packets
  • Magnets
  • Key rings
  • Xylitol Products
  • Umbrellas

My favorite company to use for imprinted giveaway items is: Bizarre Marketing – http://www.promostuff4u.com

Activities:

  • Face Painting
  • Photo Booth
  • Balloon Twisting
  • Craft Table
  • Games
  • DJ/Karaoke/Live Music
  • Dental Health Presentations

 Drawing/Raffle for Prizes:

Having a drawing(s) allows you to collect names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.

  • Electric Toothbrush
  • Teeth Whitening
  • $/% Off of a Dental Service  
  • Gift Cards
  • Television/Tablet
  • Gift Baskets

Team up with local businesses for contributions/donations of Prizes. Be sure to remind them that their name will be included in your advertising for the open house.

Offer an incentive (such as; gift card) to the first so many people who RSVP to your event.

Office Appearance:

  • Office must be clean and clutter free!! (Inside & Out!)
  • Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
  • Decorate the Office
  • Music Playing (recorded or live)
  • Have stations set up throughout the office to encourage a tour of the entire office.
  • Monitors set up in reception room and treatment suites playing videos of services offered
  • Display “About Our Office & Services” Brochures

Team Members:

  • Well dressed
  • Name Tags
  • Friendly & Outgoing
  • Specific assignments (designated greeter, tour guide, speaker for dental presentations, etc.)

 Food/Drink Ideas:

  • Bottled water with office label
  • Punch/lemonade/Tea/Coffee/Wine/Beer
  • BBQ Foods
  • Appetizers
  • Wine/Cheese
  • Desserts
  • Ice Cream Truck (great for outdoor events)

You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc.

Day of the Event:

  • Smiling faces
  • Name tags
  • Give tours (Depending on size of the event you could set tours up scavenger hunt style)
  • Be ready to schedule appointments
  • Greet everyone
  • Take lots of pictures
  • Record a video of the event

 After the Event:

  • Send Thank you’s to all of your guests and any businesses that participated in the event.
  • Send a follow-up article & pictures to the local paper.
  • Call prize winners to come into the office and collect their gift – be sure to take their picture(s).
  • Post pictures of the event on social media sites.  

Remember, Proper Planning Prevents Poor Performance!

To-do lists are your friend! Include a timeline & who is responsible for what & when.

Your goal should be to make your guests feel welcome, special and appreciated. No one wants to show up to an event where they are not welcomed or sure they’re even in the right place. 

Have a GREAT Open House Event friends!

If you have more ideas I would love to hear about them! To share your thoughts/ideas please comment below. If you enjoyed reading this article please give us a “like” below. 

If you are not yet receiving my free dental marketing ideas every month to your inbox, please take a second and subscribe today. This way you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello.

 

 

Dental Marketing and Practice Management Ideas for January (2016)

“Approach the New Year with resolve to find the opportunities hidden in each new day. ”    ~ Michael Josephson

Hello Friends,

December is a great time to make your to-do list for any wanted and needed improvements to your office and to set your production, collection and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2016 a more productive and happier year for all.

Have you been following my Improve Your Office posts? If not, check them out here: Improve Your Office

Do not delay, put down on paper all of your thoughts and plans to make 2016 a better year for you and your practice.

dental marketing ideas for january

I would like to help, here are some dental practice management and marketing ideas for January.

Practice Management Ideas ~

Let’s start with your existing patients active and inactive…

Hygiene Continuing Care & Incomplete Treatment:

Insurance Maximums: Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients: It doesn’t help anyone to have a file cabinet or computer full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: Reactivation Letter

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in office, schedule their next 3, 4 or 6 month visit. Avoid saying “would you like to schedule your next appointment?” Many will say no. Instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done! 🙂

Thank God It’s Monday” Day: 4th – Are Mondays typically bad days in your office? Starting in January, change that pattern. These ideas may help you start liking Mondays: How To Love Monday

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

Marketing Ideas ~

I’m Not Going To Take It Anymore Day: 7th – This is a wonderful educational and marketing opportunity:
I’m not going to take my…”Crowded Teeth”,“Yellow Teeth”,“Bad Breath”,“Sensitive Teeth”,“Snoring”,“Headaches”, anymore! – Show your patients how you can help.

Jan 11 – Cigarettes are hazardous to your health day.
Promote the Smoking Cessation Programs your office offers. Keep track of your patients that are trying to give up cigarettes and be sure to celebrate your successful “quitters”!

Just for Fun Ideas:

National Soup Month and Soup Swap Day – January 16th.
Try this:
– Team Building Opportunity: Each team member brings in a slow cooker of soup. Enjoy a nice lunch together.
– Swap soup recipes on your social media sites or in the office.
– Delicious idea for Winter: “Warm-Up Wednesday’s” Set up a slow cooker with soup or chili every Wednesday for your patients to enjoy. (Have recipe cards ready to share) Your patients will love the free food.

January 29th – National Puzzle Day – You can purchase puzzles at your local dollar store and give away to your patients as unexpected gifts. Tie a ribbon around the boxes and attach your business card or office information to it. Even if your patient doesn’t want the puzzle, they can give it away as a gift on your behalf to their friend, family member, co-worker or neighbor.

This one is my favorite idea for January…

National Hot Tea Month

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

“Hope Smiles from the threshold of the year to come, Whispering ‘it will be happier’…”     ~ Alfred Tennyson

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January. I LOVE hearing from you!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Stay warm out there!

Yours for Greater Success,

~Betty

P.S. Why not go ahead and put down in writing all of your marketing and practice management plans for the entire first quarter? For sure start planning for February’s Children’s Dental Health month. For some idea’s check out my Dental Marketing Ideas for February and March.

January Dental Marketing Ideas (2014)

dental marketing and practice management ideas

Hello Friends,

 For last year’s words belong to last year’s language And next year’s words await another voice.” ― T.S. EliotFour Quartets

 Now is the time to create a marketing and practice management plan of action for 2014.

Think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Any office space issues? Team member/staffing concerns? Need for updated equipment? More money?More New Patients?, Etc.

Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year.

Do not delay, put down on paper all of your thoughts and plans to make 2014 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2014 a more productive and happier year for all.

If your plans include a campaign to bring in inactive patients this letter that I shared last year is a great one to encourage your inactive patients to come back. You can read it here.

On to the…

Dental Marketing Ideas for January

National Hot Tea Month – I know I shared this one last year but it’s a good one to share again this year. Why? Because it’s easy, inexpensive & effective!

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity.

 

Here are 3 More Ways To Help Your Patients and Team Members Smile in January

National Skating Month – Team up with a local roller or ice rink for passes to give out as prizes for your younger patients.

Thank God It’s Monday” Day: 6 – Purchase the book “Thank God It’s Monday” to share with your employees. Start the new year loving Monday’s!

National Clean Off Your Desk Day: 13 – How are the desks looking in the office? Time to clear some clutter? Get rid of those sticky notes that are hanging around? Look at your work space through the eyes of your patients…. even if they don’t see your desk, this is a great day to organize and clear the chaos.

If you’re looking for even more ideas, please visit my January 2013 Dental Marketing Ideas here.

It is my wish that 2014 be your Best Year Yet!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

As always, I would love to hear your comments on this month’s ideas!

Stay warm out there!

Yours for greater success,

~Betty

P.S.Be sure to check us out on facebook www.facebook.com/haydenconsulting

Dental Marketing Ideas for December

Hello Dental Friends,

Today I will be sharing with you:

Marketing ideas for dentists from Hayden Consulting

Can you believe it? Soon we will be closing out 2013 and welcoming in 2014! As you contemplate your goals for 2014, keep these quotes in mind:

 “Don’t be afraid of the space between your dreams and reality. If you can dream it, you can make it so.” –  Belva Davis

 Wonder what opportunities you pass, unwittingly, because your hands are so busy clasping  what you think you have always known. – Mary Anne Radmacher

How does your schedule look for December? Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers. Have fun with it.

.Dental Education & Referral Opportunity:

December is a great month to give your current patients Gift Of Health Certificates to share with their family, friends, neighbors and co-workers.

Print them out on seasonal paper and matching colored envelopes.

Customize your dental health/service message and special offer/invitation.

 Gift Of Health Certificate

 

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

 Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Here are 3 More Ways to Help Your Patients & Team

Smile in December!

National Write a Business Plan Month Plan now to make 2014 your Best Year Yet! Meet together as a team to discuss marketing ideas, production & collection goals, new patient goals, continuing education needs/wants, office maintenance/repair/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

 National Cookie Day: 4th – Package up a cookie with your office label and a packet of hot chocolate to hand out to your patients on this day or do it for the entire week or month. Your patients will love this sweet treat. A Great way to exceed their expectations.

 It’s About Time Week – 25th – 31st: What is it time for? Employee Reviews?, A Team meeting?, To finally let that team member go that has been bringing everyone down?, Stronger Hygiene Continuing Care Protocol?, New Office Equipment?, New Office Uniforms?…. you get the idea 😉

 I would love to hear all about your plans to make December a great month. Please comment below to share your ideas.

If you haven’t yet subscribed to receive free dental marketing ideas via your email each month, please do so today. Feel free to share these posts with all of your dental friends!

 Yours for Greater Success,

~Betty

January Dental Marketing Ideas

Dental Marketing Ideas for the Month of January

positive thinking - hayden consulting

Think seriously about how you can improve and grow your practice.  Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013.  Who can anchor to an unanchored mind? 

We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!

Let’s start with your existing patients active and inactive…

Recare & Incomplete Treatment:

Insurance Maximums:  Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their  renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients:  It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule.  January is a great time to send We Miss You Reactivation Letters to your patients.  For a sample letter visit this post: https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

January is National Hot Tea Month

Drinking Green Tea can improve dental health.

Educational & Service Opportunity:  Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!

Educational Ideas:   Blog,  Email or Social Media Posts, and or Product/Service Features/Promotions for  in the office.

January is International Quality of Life Month – How does poor dental health affect your overall health?  How improving your smile can improve the quality of  your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)

 

Just for Fun Ideas:

National Soup Month –  Share soup recipes on your social media sites or in the office.  Create  Warm- Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards.  Your patients love free food 😉

January 25 is Fun at Work Day – Endless possibilities here!  Get creative and have FUN!

So there you have it, a few dental marketing ideas for January.  Please be sure to comment below with any other ideas or reminders you have for the month of January.

We will be giving you new dental marketing ideas for each month,  please subscribe to our posts so you don’t miss out on the dental marketing fun!  Thank you!

Be sure to check us out on facebook www.facebook.com/haydenconsulting

Make it a GREAT Day!

Yours for greater success,

~Betty

*S.M.A.R.T Goals:

Specific

Measurable

Attainable

Realistic

Timely