January Dental Marketing Ideas (2014)

dental marketing and practice management ideas

Hello Friends,

 For last year’s words belong to last year’s language And next year’s words await another voice.” ― T.S. EliotFour Quartets

 Now is the time to create a marketing and practice management plan of action for 2014.

Think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Any office space issues? Team member/staffing concerns? Need for updated equipment? More money?More New Patients?, Etc.

Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year.

Do not delay, put down on paper all of your thoughts and plans to make 2014 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2014 a more productive and happier year for all.

If your plans include a campaign to bring in inactive patients this letter that I shared last year is a great one to encourage your inactive patients to come back. You can read it here.

On to the…

Dental Marketing Ideas for January

National Hot Tea Month – I know I shared this one last year but it’s a good one to share again this year. Why? Because it’s easy, inexpensive & effective!

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity.

 

Here are 3 More Ways To Help Your Patients and Team Members Smile in January

National Skating Month – Team up with a local roller or ice rink for passes to give out as prizes for your younger patients.

Thank God It’s Monday” Day: 6 – Purchase the book “Thank God It’s Monday” to share with your employees. Start the new year loving Monday’s!

National Clean Off Your Desk Day: 13 – How are the desks looking in the office? Time to clear some clutter? Get rid of those sticky notes that are hanging around? Look at your work space through the eyes of your patients…. even if they don’t see your desk, this is a great day to organize and clear the chaos.

If you’re looking for even more ideas, please visit my January 2013 Dental Marketing Ideas here.

It is my wish that 2014 be your Best Year Yet!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

As always, I would love to hear your comments on this month’s ideas!

Stay warm out there!

Yours for greater success,

~Betty

P.S.Be sure to check us out on facebook www.facebook.com/haydenconsulting

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January Dental Marketing Ideas

Dental Marketing Ideas for the Month of January

positive thinking - hayden consulting

Think seriously about how you can improve and grow your practice.  Review your 2012 numbers and set new S.M.A.R.T.* goals for the New Year. Your team must know exactly what your goals and expectations are in order to do better in 2013.  Who can anchor to an unanchored mind? 

We put together some dental marketing ideas and reminders for you for the month of January to help you start 2013 with a positive attitude that it will be your best January ever!

Let’s start with your existing patients active and inactive…

Recare & Incomplete Treatment:

Insurance Maximums:  Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their  renewed benefits and make a reservation with them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients:  It doesn’t help anyone to have a file cabinet full of inactive patients – Get them on the schedule.  January is a great time to send We Miss You Reactivation Letters to your patients.  For a sample letter visit this post: https://haydenconsulting.wordpress.com/2012/12/04/dental-patient-reactivation-letter/

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

January is National Hot Tea Month

Drinking Green Tea can improve dental health.

Educational & Service Opportunity:  Does Tooth Sensitivity hold you back from enjoying your favorite hot beverage? We can help!

Educational Ideas:   Blog,  Email or Social Media Posts, and or Product/Service Features/Promotions for  in the office.

January is International Quality of Life Month – How does poor dental health affect your overall health?  How improving your smile can improve the quality of  your life? (This theme can be used for Blog topics as well as product & treatment promotion: Whitening, Invisalign, etc)

 

Just for Fun Ideas:

National Soup Month –  Share soup recipes on your social media sites or in the office.  Create  Warm- Up Wednesday’s and have a crock pot of a different soup each Wednesday with recipe cards.  Your patients love free food 😉

January 25 is Fun at Work Day – Endless possibilities here!  Get creative and have FUN!

So there you have it, a few dental marketing ideas for January.  Please be sure to comment below with any other ideas or reminders you have for the month of January.

We will be giving you new dental marketing ideas for each month,  please subscribe to our posts so you don’t miss out on the dental marketing fun!  Thank you!

Be sure to check us out on facebook www.facebook.com/haydenconsulting

Make it a GREAT Day!

Yours for greater success,

~Betty

*S.M.A.R.T Goals:

Specific

Measurable

Attainable

Realistic

Timely

Dental Patient Reactivation Letter

Ahhh, the start of a new year is just around the corner!

A new year of helping patients create and maintain beautiful healthy smiles and one of trying desperately to reactivate your patients that have slipped out of care.  

Now is a great time to make a plan for reactivating your patients…. (attack that File Cabinet!)

For your patients that haven’t been in for one year or longer send  this very successful We Miss You reactivation letter.

Here is a  sample that can easily be customized to your practice that will help reactivate your patients:

WE MISS YOU!

 Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our “let’s get re-acquainted” offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

 If you haven’t been in because you are seeing another dentist, please let us know. That way, we can update our records and at least know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,

 

Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a Call to the patients about a week after mailing the letter.
  • Include Social Media & Office Contact Information.

Plan now to make 2013 your BEST year yet!

Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations.

Make it a GREAT Day!

Yours for greater success,

~Betty

P.S. Please stop by and say hello to Hayden Consulting on Facebook

P.P.S. Feel free to contact Hayden Consulting with any questions or to set up your complimentary consultation: bhaydenconsulting@gmail.com