Now is the time to create a marketing and practice management plan of action for 2014.
Think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Any office space issues? Team member/staffing concerns? Need for updated equipment? More money?More New Patients?, Etc.
Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year.
Do not delay, put down on paper all of your thoughts and plans to make 2014 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2014 a more productive and happier year for all.
If your plans include a campaign to bring in inactive patients this letter that I shared last year is a great one to encourage your inactive patients to come back. You can read it here.
On to the…
Dental Marketing Ideas for January
National Hot Tea Month – I know I shared this one last year but it’s a good one to share again this year. Why? Because it’s easy, inexpensive & effective!
Educational & Service Opportunity:
Drinking teas such as green tea can be very good for one’s dental health.
Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity.
Here are 3 More Ways To Help Your Patients and Team Members Smile in January
National Skating Month – Team up with a local roller or ice rink for passes to give out as prizes for your younger patients.
Thank God It’s Monday” Day: 6 – Purchase the book “Thank God It’s Monday” to share with your employees. Start the new year loving Monday’s!
National Clean Off Your Desk Day: 13 – How are the desks looking in the office? Time to clear some clutter? Get rid of those sticky notes that are hanging around? Look at your work space through the eyes of your patients…. even if they don’t see your desk, this is a great day to organize and clear the chaos.
If you’re looking for even more ideas, please visit my January 2013 Dental Marketing Ideas here.
It is my wish that 2014 be your Best Year Yet!
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As always, I would love to hear your comments on this month’s ideas!
Stay warm out there!
Yours for greater success,
P.S.Be sure to check us out on facebook www.facebook.com/haydenconsulting