Dental Marketing Ideas for May 2014

NOTE: Visit Here for Updated Marketing Ideas for the month of May

Hello Friends, Happy Spring!

Before I share some dental marketing ideas for the month of May with you, I want to share something from another post of mine about marketing:

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results.  Some may sprout where you don’t even remember planting.”

This point is made quite clear by these pictures….

plant dental marketing seeds

Just look at that beautiful and very strong stalk and flower that grew from that one tiny (seemingly insignificant) seed. Also, that tiny seed in time produced many, many more seeds!!

What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels.”

Keep that in mind when planning your future marketing campaigns.

Dental Marketing Ideas for May

may dental marketing ideas hayden consulting

National Family Wellness Month

Target: Families

Feature: Cleanings, Sealants, Mouthguards & Fluoride

 

 

  Here are 3 More Ways To Help Your Patients and Team Members Smile in May

National Smile Month -“If your smile isn’t as bright and sparkling as you’d like, why not celebrate Spring by treating yourself to easy and effective teeth whitening at our office? “

National New Friends, Old Friends Week – May 18-24 ~ GREAT Referral thank you and request opportunity!!  (Remember to set a new patient goal each month!)

National Pizza Party Day – May 16th – Enjoy a Pizza Party with your team 🙂

Kids Club or Pediatric Office Ideas:

National Bike Month Have a drawing that the kids can enter to win a new Bicycle. New and returning patients may enter to win . Be sure to promote on your social media sites. Try teaming up with a local bicycle shop and turn this in to a cross marketing opportunity.

Children’s Book Week 12-18 – Purchase childrens dental health related books to give away this week.

May Reminders:

Insurance/Continuing Care/Incomplete Treatment Reminder:  Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June.  Make Use it or Lose It calls &  mail reminders.

Gift Certificates Gift certificates for Teeth Whitening make great Gifts!

If you’re looking for even more ideas, please visit my May 2013 Dental Marketing Ideas Here

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your May marketing campaign, please email Betty: bhaydenconsulting@gmail.com

“You are as welcome as the flowers in May.” –  Charles Macklin

Yours for Greater Success,

~Betty

P.S. Be sure to check us out on facebook www.facebook.com/haydenconsulting

 

 

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Dental Marketing Ideas for August

Hello,

While we are still very much enjoying summer, as a mother of two school aged children I’m forced to start working on our Back to School to do list. The Back to School season is a great time to market to and educate the community on the importance of good dental health for their children as well as for the teachers.

Dental Marketing Ideas for August

Which brings me to:

 Dental Marketing Ideas for August

What: Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

How:

  •  Send out a Press Release to the local papers and news stations with Children’s Dental Health Tips for parents. (ie: healthy snack/beverage ideas, visiting the dentist, brushing/flossing tips, mouthguards, sealants, and more.)
  • Facebook & Blog Posts with Dental Health Tips for Children.
  • Send a Press Release and Social Media Posts focused just on Kindergarten aged children as August is “Get Ready for Kindergarten” month.

If you are interested in having me help your office create a custom “Back to School” campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways to Help your Team and Patients Smile in August!

 Happiness Happens Month ~ Find ways during the month to make your patients and team happier!!

August 8th – Sneak Some Zucchini Onto Your Neighbor’s Porch Night. (I’m serious, it’s a real day!) While you probably don’t want to visit your patient’s homes during the night you can easily have a basket of zucchini at the office for your patient’s to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors porch during the night.

August 16th ~ Hug Your Boss Day! Or just take them to lunch… and if that’s too much simply give them a heartfelt thank you for being such a great boss. I’m confident they will truly appreciate it!

 Wishing you all a Very Successful and Happy August!

Please share with me any other ideas you may have! Also, be sure to subscribe to receive in your email inbox each month my free dental marketing and practice management ideas.

Yours for Greater Success,

~Betty

*I have found that using Send Out Cards for these types of marketing campaigns works very well. If you haven’t yet checked them out, I urge to take a look. www.sendoutcards.com/59727 It is so easy to set up the card campaigns, the cards are impressive and it is inexpensive. Three very good things.  🙂 

February Dental Marketing Ideas – Focus: Children’s Dental Health Month

Hello,

February is Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

dental marketing ideas for February

Field trips to local schools? School field trips to the office? Participating with the National Give Kids A Smile Day?

Today, I’m going to focus on Give Kids a Smile Day.

Now the ADA website has an excellent Give Kids A Smile Toolbox  http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

Advertise your Event

Social Media ~  

Advertise your event on all of your social media pages.

TV News ~

Fax & Email the press release. (Sample Press Release below)

Call the stations and pitch your story. Invite them to visit the office the day of the event and to please help you identify true children in need by spreading the word.

Most TV news stations have a free community calendar on their website – post the event on the calendar. (Pictures are a good idea too!)

Local Newspaper ~

Send press release.

Flyers ~

Have flyers in the office and ask patients to please share with their friends, family members, co-workers and neighbors.

Visit local businesses ~

This is all FREE advertising! Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and your office too!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages and website

Telephones:

Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)

So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)? 

Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no show on this day!) 

Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.  

While out in the community:

Look good! Your appearance is a reflection of the office and the care you provide.

Be considerate of their time.

Don’t hold back from offering the people you meet an appointment.

Carry extra toothbrushes, business cards, lip balm, etc. to share with those you meet.

Donations:

See if you can get donations from local businesses for the event.

Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

Every child receives a goodie bag that includes an imprinted toothbrush.

Take pictures!!! (The ADA website has a release form)

 Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars- the production)

Sadly, There will be treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

After the Event:

Send a thank you to the children after the event.

Send a thank you to any business that contributed to the event.

Submit a press release talking about the success of the event, pictures and tips for parents to keep their child’s smile healthy.

Make your Give Kids a Smile Day a huge success!!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time, and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising/marketing this special day, please contact me at  bhaydenconsulting@gmail.com

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

 

  Give Kids A Smile is held annually to:

 

• provide free dental services to local, qualifying children from low-income families

 

• raise awareness of the epidemic of untreated dental disease occurring here and

 

across the country and