It doesn’t seem that long ago that I was sharing ideas with you for the start of the year and here we are, at the end of the year and I’m sharing dental marketing ideas for December.
How does your final quarter look? Make plans now to have the best December ever in your dental practice. These ideas should help…
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.
Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Cosmetic Dentistry Opportunity:
Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.
Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.
.Here are 3 More Ways to Help Your Patients
& Team Smile in December!
National Cookie Day: 4th / National Cocoa Day: 12th- Package up a cookie with your office label and a packet of hot cocoa to hand out to your patients on this day or do it for the entire week or month. Your patients will love this sweet treat. A great way to exceed their expectations. See more patient gift ideas here: Patient Appreciation Gift Ideas
It’s About Time Week – 25th – 31st – What is it time for? Employee Reviews?, A Team meeting?, To give your employees the continuing education and training that they need?, To finally, let that toxic employee go?, To Strengthen your Hygiene Continuing Care Protocol?, New Office Equipment?, New Office Uniforms?…. you get the idea 😉 If you aren’t sure, ask your team, I’m confident they’ll have a list of ideas for you.
National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients in the office as well as in a blog post and on your social media sites. As well as a service/treatment opportunity in the office.
And one more bonus idea…
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.
If you find yourself with some open time in the schedule that you haven’t been able to fill, use the time to:
- Clean the office really well
- Have some team building mtgs and/or team mtgs to discuss marketing, production and collection goals for the new year, create and schedule posts for your social media sites.
- Complete Employee Reviews & Goals
I would love to hear all about your plans to make December a great month. Please comment below to share your ideas.
If you’re not following my free dental marketing ideas via your email each month, please do so today. If you send me your email address, I’m happy to send you an invitation to follow my blog. That way, you won’t miss out on any ideas.
Feel free to share this post with all of your dental friends!
Yours for Greater Success,