Dental Tips and Ideas for your Local School District

Dental Tips and Ideas for your Local School District

Hello Friends,

With the back-to-school season in full swing, there is no need to wait until February’s Dental Health month to reach out to the local schools in your neighborhood, start early in the school year building relationships with school staff & the families that attend these schools.

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

Dental Tips and Ideas for Schools

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

and/or

Host a Favorite Teacher Contest  – Invite local students to nominate their favorite teacher. Winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Book Fairs – Many schools will be hosting book fairs this school year.  And if your local school(s) are anything like mine, these book fairs draw a very large crowd.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Just a few more ideas…

Social Media Sites  Post school-related content to your social media sites, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)

Give-Away – Or have a school-themed gift that you’ll raffle off.  Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.

Tooth bags Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

For additional ideas to use with local schools see February’s Children’s Dental Health Month and October/November’s Candy Buy Back. Also, my Marketing Ideas for August have some nice ideas for you to use with students & teachers.

I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge. If you are interested in hiring me to help your office create a custom marketing campaign, please contact me today at bhaydenconsulting@gmail.com  for a complimentary consultation.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello. 

Yours for Greater Success,

~Betty

 

Dental Marketing Tips and Ideas for June

Dental Marketing Tips and Ideas for June

Hello Friends,

 The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Here are some tips and ideas to help with your marketing plans.

betty hayden consulting dental marketing consultant

 ~ Dental Marketing Ideas for June ~ 

Theme: Cruise on in for Better Dental Health

 Focus: Preventive Care (Cleanings, Sealants and Fluoride for Adults and Children)

 Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

 Example Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt”   Dental Sealants Protect Your Teeth Against Decay and Cavities

Hygiene Continuing Care: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Give Basket Drawing– Car Care Kit. (Bucket filled with car care supplies.)

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

 ~ Educational Opportunity ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: 4-10 – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 ~ Social Media Post Ideas to Improve Engagement ~

Say Something Nice Day: 1

National Thank God It’s Monday Day: 5 

Corn on the Cob Day: 11

National Cotton Candy Day: 11

Eat Your Vegetables Day: 17

National Selfie Day: 21

International Body Piercing Day: 28

Bonus Ideas:

June is Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

Gift Certificates – Remember to offer gift certificates for purchase. See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

Dental Practice Management Ideas for October

Hello Friends,

I had so many ideas to help you make October a great month that I decided to break it up into two categories, Marketing  &  Practice Management. If you want to read all of the marketing ideas simply visit here Dental “Marketing” Ideas for October

Now these things can be done at any time during the year, but sometimes, it helps to have an excuse or a little push to get going.

dental-practice-management-ideas-for-october

Use it or Lose it! – Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2016 to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Scripting Idea: Customize according to the treatment needs of each of patient. Re-create the urgency and value.

See here for sample letter

 October 4th is Improve Your Office Day (It is also Taco day and Vodka day, coincidence? I think not 😉 ) – Please consider reading my Improve Your Office Series found here: Improve Your Office – First Impressions , Improve Your Office – Make a Change , Improve Your Office – The Little Things Matter & Improve Your Office – How to Have a Happier Team 

October 3-7  is Customer Service Week – This is a great team meeting theme. What ideas can you come up with as a team to exceed your patient’s expectations by consistently delivering excellent customer service?

What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients and your team) What do you do when the lab screws up a case?

What about comfort? How are you making the visit as comfortable as possible for your patients?

What about your telephone skills? Are you answering the phone during times that patients are most likely to call? (ie: lunch hours and after hours) How about after the treatment – are you making post-op calls? How are you staying in touch with your patients in between their 6 month hygiene appointments?

Here’s an idea for the fall. Make a list of local fall activities as a hand-out or post them on your website and social media sites.

October 17th is Boss’s Day – Plan now to make this day special for your boss(es). Great opportunity to show your appreciation for and to brag about the awesome boss in your life.

October 20th is Get to Know Your Customers Day ~  Perhaps you could have a Business Card, Free Lunch Drawing. Have fun with this day or turn it into a week or month-long event. This will allow you to get to know your patients better as well as learn what local businesses you want to focus some of your marketing efforts on. 🙂

Combine these practice management ideas with my marketing ideas and you will have a great October (and final quarter) as a team! Not to mention, your patients will love you for it!

As always, I would love to hear your ideas! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn andPinterest

Dental Marketing to Seniors

Hello Friends,

Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth.

dental marketing to senior citizens

A few ways to reach out to Senior Citizens:

Senior Appreciation Day (In-office)

Senior Health & Wellness Expo

Direct Mail Marketing to Senior Living Communities

Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Health Fair settings can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. No problem for you,  because they won’t leave your display empty-handed.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

– Denture/Partial Maintenance & Repair
– Bad Breath
– Dry Mouth
– Teeth Whitening
– Orthodontics
– Implants
– Oral Cancer (On-site screenings)
– The mouth-body connection
– Smile Makeover

Presentation / Demonstration ~

– Power Point/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
– How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

– Table Cloth
– Banner (Office Name and Website address)
– Brochures
– Business Cards
– Use nice baskets, containers and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

– Prize Wheel

–  Gift Basket Drawing/Raffle
Lots of FREE stuff! Which brings us to…

Giveaways ~

– Bottled Water
– Healthy Snacks
– Xylitol Products- Gum/Mints

– Sample dental health products with sticker or tag attached showing that a “refill” may be purchased at your office.
– Imprinted Toothbrushes
– Toothpaste
– Floss / Imprinted Floss Cards
– Imprinted Pens
– Magnets
– My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go to; 
http://www.lipbalmexpress)
– Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

(If you’re wondering where you can order some of the imprinted items listed above and many others not listed, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome.)

Raffle / Drawing ~

– Electric Toothbrush
– Whitening Pen
– Gift Cards
– Gift Baskets ( Themes: Dental, Gardening, Seasonal items, Spa – don’t hesitate to team up with local businesses for basket items)
– Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a bag with some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!

We welcome your comments, questions, and likes.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest