A  Happy Dental Team is not just a dream!

A Happy Dental Team is not just a dream!

Hello Friends,

The key to successfully improving your dental practice, reaching your goals and having loyal and happy patients is to have a loyal and happy team. For some, this can be quite challenging.

I want to help. I’m going to share with you some tips and ideas on how to have a Happier and more Productive Team.

how to have a happier dental team

When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. ~ Betsy Myers

Isn’t that the truth? I know it’s that way for me. I’m sure your team would respond the same way. Give it a try with these tips and ideas…

Set the Example Lead by example.  Treat your employees how you would like them to treat your best patient! If you want to see positive change in your practice, you must consistently lead by example. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare.  In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.

Hire only the Best – Take the time necessary to screen your job candidates. Don’t be so quick to hire that you settle for less than the best. Allow your team to spend time with the candidates prior to hiring. See how they interact with each other and with your patients.

“Remember there is no way that the quality of customer service can exceed the quality of the people who provide it.” – Liz Tahir

Compensation – You get what you pay for.  Pay your employees well.  Simple as that.

Communication  – Job descriptions and expectations must be clearly defined for each employee.  Don’t assume they know. This will help keep things running smoothly, efficiently, and productive.  (Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.)

Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.

Address quickly any needed discipline or correction; don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender right away and move forward.

Avoid office negativity and gossip, it’s toxic and will infect your team – Rather, focus on and share positive experiences.

Respect – Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be the rare occasion, not a daily or even occurrence. If you find that this is happening frequently, it’s time to reevaluate your systems for scheduling appointments and your office hours.

Commendation – This one is easy. Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.

Involve and Empower – Knowing why you show up every morning will help to create a culture of happiness and excellence.  Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page; working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.

 Training – Don’t hold back in this area! Invest in your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc.  However, training isn’t just for your new employees, everyone in the office needs regular training. This leads me to the next point…

Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. Think about this, your administrative team is the first and last impression made on each and every one of your patients. This includes potential patients that call your office. Certainly, you want to have the very best training and education for not only your clinical team but your administrative team too. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

For example, have you heard about The Best Seminar Ever? Better known as TBSE? For real, I attended TBSE last year and it absolutely was the best seminar I have ever been to. If you’re ready to boost your team and take your practice to the next level, please check it out here: TBSE -The Best Seminar Ever

If you’re unsure about the true value of continuing education for your entire team, consider the following scenario… You the doctor, come back from a dental seminar all fired up to implement some new ideas, protocol or the use of a new/improved dental procedure or cool piece of dental equipment and your team is less than enthused, maybe a little angry that they cannot possibly add one more thing to their already too busy day. Besides, the way they do things is how they always have and it’s working out just fine…

Sound familiar? Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, begging to be used? I hope not. However, if this or something similar has happened to you, it’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment or procedure works, benefits the patient and the office as a whole is critical to enthused implementation.

Have Fun! – Have more fun in your office with Team Building Activities, Events, & Rewards.  More on this one coming soon!

It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

there is no way that the quality of customer service can exceed the quality of the people who provide it

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Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

Dental Marketing and Practice Management Ideas for January (2016)

“Approach the New Year with resolve to find the opportunities hidden in each new day. ”    ~ Michael Josephson

Hello Friends,

December is a great time to make your to-do list for any wanted and needed improvements to your office and to set your production, collection and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2016 a more productive and happier year for all.

Have you been following my Improve Your Office posts? If not, check them out here: Improve Your Office

Do not delay, put down on paper all of your thoughts and plans to make 2016 a better year for you and your practice.

dental marketing ideas for january

I would like to help, here are some dental practice management and marketing ideas for January.

Practice Management Ideas ~

Let’s start with your existing patients active and inactive…

Hygiene Continuing Care & Incomplete Treatment:

Insurance Maximums: Many of your patients dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients: It doesn’t help anyone to have a file cabinet or computer full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: Reactivation Letter

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in office, schedule their next 3, 4 or 6 month visit. Avoid saying “would you like to schedule your next appointment?” Many will say no. Instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done! 🙂

Thank God It’s Monday” Day: 4th – Are Mondays typically bad days in your office? Starting in January, change that pattern. These ideas may help you start liking Mondays: How To Love Monday

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. Both are presented to exceed your patients expectations, help to create value for better dental health and get them talking about you to their friends, family members, co-workers and neighbors.

Marketing Ideas ~

I’m Not Going To Take It Anymore Day: 7th – This is a wonderful educational and marketing opportunity:
I’m not going to take my…”Crowded Teeth”,“Yellow Teeth”,“Bad Breath”,“Sensitive Teeth”,“Snoring”,“Headaches”, anymore! – Show your patients how you can help.

Jan 11 – Cigarettes are hazardous to your health day.
Promote the Smoking Cessation Programs your office offers. Keep track of your patients that are trying to give up cigarettes and be sure to celebrate your successful “quitters”!

Just for Fun Ideas:

National Soup Month and Soup Swap Day – January 16th.
Try this:
– Team Building Opportunity: Each team member brings in a slow cooker of soup. Enjoy a nice lunch together.
– Swap soup recipes on your social media sites or in the office.
– Delicious idea for Winter: “Warm-Up Wednesday’s” Set up a slow cooker with soup or chili every Wednesday for your patients to enjoy. (Have recipe cards ready to share) Your patients will love the free food.

January 29th – National Puzzle Day – You can purchase puzzles at your local dollar store and give away to your patients as unexpected gifts. Tie a ribbon around the boxes and attach your business card or office information to it. Even if your patient doesn’t want the puzzle, they can give it away as a gift on your behalf to their friend, family member, co-worker or neighbor.

This one is my favorite idea for January…

National Hot Tea Month

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

“Hope Smiles from the threshold of the year to come, Whispering ‘it will be happier’…”     ~ Alfred Tennyson

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January. I LOVE hearing from you!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Stay warm out there!

Yours for Greater Success,

~Betty

P.S. Why not go ahead and put down in writing all of your marketing and practice management plans for the entire first quarter? For sure start planning for February’s Children’s Dental Health month. For some idea’s check out my Dental Marketing Ideas for February and March.

Morning Huddle Tips for Success

Note: For an updated morning huddle tips and ideas, please see Tips and Suggestions for the Best Morning Huddle Ever!

Hello Friends,

If you feel the morning meetings are a waste of time or if you’re already conducting morning meetings and want to make them more effective, Please keep reading!

Today, I want to share with you some tips and suggestions that will help you have effective morning huddles and answer some questions that many of you have asked about morning huddles.

morning huddle tips and suggestions for dental office success

Why should I have a morning huddle/meeting?

The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow my tried and true suggestions & tips. Every dental office wants to produce more, collect more, stress less, have happy doctors and team members and consistently exceed patient expectations. Right? Well, effective morning huddles help to make those things a reality.

Remember this: Proper Planning Prevents Poor Performance!

When should the morning huddle start? and How long should it last?

Fifteen – twenty minutes before the first scheduled patient.   It should last no more than 10-15 minutes. Taking 10-15 minutes first thing in the morning to ensure the day starts off happy and productive is well worth it.

Who should attend the morning meeting?

Everyone. If scheduling prevents everyone from attending…at the very least the doctor(s), hygienist(s ), assistants and someone representing the administrative team. It is imperative for a team member to be assigned at every meeting to update the employee(s) not present of what was discussed/announced. No one should be left in the dark. This eliminates any “I didn’t know” or “no one told me!”

Who leads the huddle?

Rotate team members to conduct the meeting and make certain that everyone stays on point and that the meeting ends and starts on time! Doctors (lead by example) be present at the start of the mtg and end each meeting on a positive note. Team members from each department can & should contribute what pertains to their particular department.

What do you talk about?

Focus on: Today and Tomorrow and a little bit of yesterday 😉

  • Holes – Can a hygiene patient in need of restorative slide over into the doctors chair? Anyone coming in with the doctor that is due in hygiene?
  • Emergency time – Where can we put the “true emergencies”?
  • Potential trouble spots – Review schedule for any potential trouble/hiccups/hangups. Such as: doctor needed in multiple places at the same time, habitually late patient, copays that must be collected, difficult patient, etc. Do everything in your power to start, stay & end on time, exceed patient expectations and work together as a team for a smooth & happy day.
  • New Patients / Referral Sources – Who are our new patients today and how did they hear about our office? Everyone be ready to warmly greet all patients but introduce yourselves to all new patients. Thank them for coming in.
  • Pre-op calls – Any new patients coming in tomorrow or the next day that the provider can call and welcome?
  • Same day services – Identify any patients that would benefit from same day services (fluoride, xrays, desensitizing agents, whitening, mouthguards, better home care tools)
  • Post-op calls – Did we call yesterday’s patients to check in on them? Preferably the doctor and hygienist should make their own calls. (Who do you call? All new patients and any patients that had/were extractions, perio, fearful, etc.)
  • Social Media – Who will help with that today? Ask patients to like the office on Facebook, follow on Twitter & Instagram. So many reasons throughout the day to post to your social media sites, such as: a patient brings in a treat, to welcome a new patient to the office, a child joined your kids club/team, celebrate a beautiful cosmetic restoration/teeth whitening, etc.
  • Testimonials/Reviews – Who is a candidate for providing a testimonial/review? Be alert throughout the day to ask for testimonials/reviews. Especially when a patient compliments the office on something… ask for a written or online testimonial. Take their picture (with permission) to post on your social media sites/website. NOTE: If a patient that is coming in for today has previously filled out an online survey be sure to review it. If they had a problem make certain it’s not repeated, if it was praise be sure to thank the team and the patient!
  • Goals – Look at Production, Scheduling & Collection goals for yesterday, today and tomorrow. Reminder to collect all co-pays at time of appointment!!
  • Treatment plans – Remember, offer the very best treatment options to your patients, let’s not “watch” or “wait until next visit” chances are it will only worsen. Let the patient decide for themselves! Were there any patients that came in yesterday that we treatment planned and they did not schedule an appointment? WHY?
  • Ata-boy/gal minute – What did we do “right” yesterday? How did we go the extra mile for a patient? Did you notice any team member that did something nice for a patient or another team member? Did anything happen yesterday that could be improved upon or avoided in the future? If yes, How?
  • Positivity – End the meeting on a positive note. Tell a funny joke, read a positive quote and/or thank your team. This meeting sets the tone for the day… Make it a happy one! Let’s go change someone’s life or at the very least help them smile bigger and healthier!

Here are a few additional tips for a successful morning huddle:

  • Come prepared! Have ready copies of the schedule (today and tomorrow). Charts/treatment should be reviewed the day prior to the huddle. Be sure to have available collection, scheduling and production goals for today and tomorrow and yesterday’s results.
  • Stand for the meeting. This helps to keep the huddle on time and hold everyone’s attention.
  • Maintain a positive attitude regarding the importance of DAILY morning meetings.
  • Use a check-list! This will help you stay on time and cover all points.

I strongly encourage you to implement daily morning huddles, simply because I know that they’re effective and I want all of you to have happier, more productive and stress-free work days!

If you already conduct morning huddles, way to go! Feel free to share with me any of your tips for successful morning huddles.

Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help.

Huddle Up and Have a Great Day!

Yours for Greater Success!

~Betty

If you are not yet receiving my free dental marketing ideas every month to your email in box, please subscribe today. Feel free to share my blog with your dental friends. ~ Thank you!