The Benefits Of Using A Dental On-Hold​ Messaging Telephone Service

The Benefits Of Using A Dental On-Hold​ Messaging Telephone Service

Hello Friends,

Have you ever called a local business and were immediately put on hold only to hear every few seconds this crazy annoying beeping sound or there is dead silence? You can’t tell if you’ve been disconnected or are still on hold. Or what about the business that has a radio playing as their on-hold message, except it’s all static or playing some lame music?

Now, I believe the best customer service is to never put the caller on hold. However, we all know that from time to time it happens. (For how to effectively answer the dental office telephone SEE  How to Effectively Answer the Dental Office Telephone)

dental message on hold telephone service

A while back I set one of my clients up with a message on hold service, created beautiful, short custom marketing messages for them and on the first day of using it, a caller said: “Oh, I didn’t know you do teeth whitening.” See how that works?

Having a quality message on hold system set up is a good thing. Use this service as an opportunity to educate and inform your callers while they are on hold.

Every dental office has information, news, events, or dental health facts and services that should be highlighted while a caller is put on hold.

In addition to playing music, what are some things you can talk about?

  • Special Office Events
  • Dental Services & Products
  • Dental Health Tips
  • Office Hours
  • Social Media Site Information (Invite callers to “like” / “follow” the office.)
  • Financial Expectations
  • Website Address

A message on hold system allows you to advertise to your patients and keep them informed on the latest and greatest office happenings. It will also distract them from the fact that they’ve been put on hold.

Please make sure that you keep your content fresh! One of my doctors offices has had the same on hold message for years!! I think I have it memorized. Blah!

 There are many on hold messaging services out there.

My suggestions for what to look for in a message on hold service/system are: 

  • Quality Sound & Voice Talent.
  • Inexpensive – You don’t need to spend a lot of money!
  • Helpful – Exceptional Customer Service.
  • Allows you to change your message and music throughout the year.
  • Doesn’t lock you into a long contract.
  • Will help you create effective messages.
  • Makes the setup and process easy on you and your team!
  • Allows you to listen to sample messages before buying.

 And if you want my specific recommendation, it is Captive Audience. After much research, this is the company that I have found to meet my requirements and exceed my expectations. (See below for more information about Captive Audience)

Have you ever called your office and were put on hold? I know your patients and potential patients have, what are they hearing or not hearing? Make the time they’re on hold count!

Those are my thoughts on using a message on hold service.

Since we’re talking about putting callers on hold, might I add, never, ever answer the phone with “hold please” or “can you hold?”! Take a quick second, find out who they are and what they need. People prefer not being put on hold.  If you are habitually needing to put callers on hold, you need more people answering the phones.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

P.P.S. Captive Audience – Ask for Kathy at  951.784.2875  – email kathy@captive- audience.com ) tell her Betty Hayden sent you. From personal experience, I know that Kathy will take good care of you.

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Should I Use A Message On Hold Service?

Did they just disconnect me?

message on hold service for dental office

I called a local business yesterday and was put on hold only to hear every few seconds this crazy annoying beeping sound. It made me want to hang up the phone. Have you ever experienced something like that? Or you call somewhere, they put you on hold and there is dead silence and you can’t tell if you’ve been disconnected or are still on hold? Or what about the business that has a radio playing as their on hold message, except it’s all static or playing some lame music?

 Now, I believe the best customer service is to never put the caller on hold. However, we all know that from time to time it happens.

 A while back I set one of my clients up with a message on hold service, created beautiful, short custom marketing messages for them and on the first day of using it, a caller said: “Oh, I didn’t know you do teeth whitening.” See how that works?

 Having a quality message on hold system set up is a good thing. Use this service as an opportunity to educate and inform your callers while they are on hold.

 What are some things you can talk about? How about, special events in the office, services/products you offer (teeth whitening, Ortho, etc) , any late or early hours, dental health tips, financial expectations, and so on.  Be sure to invite the caller to visit your website and all your social media sites.  Ask them to like you on facebook!

 A message on hold system allows you to advertise to your patients, keep them informed on the latest and greatest going on in your office and distracted while you have them on hold. Please make sure that you keep your content fresh! One of my doctors offices has had the same on hold message for years!! I think I have it memorized. Blah!

 There are many on hold messaging services out there! Unless you’re going to set up a DIY message, my suggestions for a message on hold service is the following:

 

  • Quality Sound & Voice Talent.
  • Inexpensive – You don’t need to spend a lot of money!
  • Helpful – Exceptional Customer Service.
  • Allows you to change your message/music throughout the year.
  • Doesn’t lock you in to a long contract.
  • Will help you create effective messages.
  • Makes the set up and process easy on you and your team!
  • Allows you to listen to sample messages before buying.

 And if you want my specific recommendation, it is Captive Audience. After much research, this is the company that I have found to meet my requirements and exceed my expectations.

 If you’re thinking about setting up a message on hold service for your office, check out Captive Audience I think you will be pleased. Ask for Kathy ( kathy@captive-audience.com / 951.784.2875 )  and tell her Betty Hayden sent you, maybe she’ll give you a break on the monthly fee. 😉 I do know for sure that she will take good care of you.

 Have you ever called your office and were put on hold? I know your patients and potential patients have, what are they hearing or not hearing?

Those are my thoughts on message on hold systems.

 Wishing you a fantastic day!

 

Yours for Greater Success,

~Betty