Dental Practice Management Ideas for April

Dental Practice Management Ideas for April

Hello Friends,

When I share marketing ideas with you each month my goal is to help you exceed your current and potential patients expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected. Betsy Myers, an expert on leadership development says it best: When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. “

I wanted to share some practice management ideas to help you make your second quarter more productive, happier and less stressful for you and your team.

If you’re looking for marketing ideas for the month of April see Dental Marketing Ideas for April & April is Oral Cancer Awareness Month

Now on to the practice management ideas for April:

Betty Hayden Consulting Dental Ideas Practice Management

Just for Fun!

National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week-long.

National Fun at Work Day: 6  – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)

Make Lunch Count Day: 13 – Buy lunch in or out for your team.

See for more ideas. Tips to Improve your Dental Office Part 4 ~ Happy Team

Reasons to Celebrate your Team:

National Dental Hygienist Week (Canada): 8-14

Administrative Professionals Week: 23-29

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Employee Conflict Resolution & Communication Improvement Opportunity: 

Workplace Conflict Awareness Month This topic should be discussed at a team meeting. Why? Conflict Happens! Make a plan and an agreement as to how all office conflict will be addressed and resolved.

Steps to deal with office conflict:

  1. Calm down and talk with the other person. (Don’t go to anyone else to discuss the conflict)
  2. Attack the problem, not the person. Focus on behaviors and events.
  3. Listen carefully – listen to understand and not to be understood.
  4. Brainstorm solutions with a focus on the future, what it will take to move forward.
  5. Celebrate your Success.

For additional ideas visit Forbes.com for 5- Keys to Dealing with Workplace Conflict. 

To manage conflict, excellent communication is essential.

Communication  – 

  • Job descriptions and expectations must be clearly defined. This is a great time to ask every team member to write a list of their description and responsibilities. Have them indicate next to each task how often it is done (daily, weekly, monthly, yearly, varies, etc.). This will help you determine if and when and by whom these tasks are being accomplished. You might find some important tasks are not being done at all or not often enough and so on.  

  • Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.

  • Address quickly any needed discipline or correction, don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender.

  • Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences.
  • Your team must know the why, what, and how. They may know the what and the how but not the why, often times, this is why employees are there just to collect a paycheck. Talk about what you believe and attract those who believe what you believe. People buy the why not the what.

Positive Gossip Only! Entire team agrees to stop gossip. Refuse to listen to it. Rather, encourage the person to go directly to the other person they have an issue or complaint about. Unless of course, they can let it go and move on

Hygiene Continuing Care/ Recare Opportunity:

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Community Involvement Opportunity:

Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.

Are there any charity/sporting/community events that you and your team can participate in or sponsor?

Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.

Host a:

  • Spring Perennial Plant Exchange
  • Book Drive
  • Canned Food Drive
  • Aluminum can tabs for the Ronald McDonald House

Be sure to send out press releases and share on your social media sites what you’re doing to help your community.

So there you have it, some practice management ideas for the month of April. Enjoy!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email each month? If not, take a second and follow today. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dental Marketing Ideas for April

Dental Marketing Ideas for April

FOR UPDATED DENTAL MARKETING IDEAS FOR APRIL VISIT: April 2017 Marketing Ideas

 It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.”

~ Charles Dickens

 So far in my neck of the woods we have yet to feel spring in the light let alone feel summer. You know the saying about March, In Like a Lion Out Like a Lamb? Well it came in like a lion and has set up camp. Brrr!

Dental Marketing Ideas for April

 So let’s think and talk about the month of April and how we can use spring flowers to market your practice and exceed your patients expectations.

 Here are some ideas for you:

 Theme: Spring Flowers

 Focus: Complimentary Oral Cancer Screenings (More about this in a minute)

 Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patients referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

 Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

 April is also National Garden Month ~ Have a drawing for a Gardening Tote filled w/gardening supplies.

 Let us talk now about your featured service: Complimentary Oral Cancer Screenings.

April is Oral Cancer Awareness Month

Update: SEE April is Oral Cancer Awareness Month for Current Oral Cancer Awareness Marketing Ideas and Facts

 Use this as an opportunity to educate your patients and folks in the community. With a goal of bringing in new patients.

 Your offer is this:

Is There A Killer Hiding Under Your Nose?

 April is Oral Cancer Awareness Month

our office is pleased to offer FREE Oral Cancer Screenings

in a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations. (I can help you create a press release for your event:  Email: bhaydenconsulting@gmail.com)
  • Create a one-page flier for your patients to share with their friends, family members, co-workers, and neighbors. (If you need a sample OCS flier, I’m happy to send you one. Email: bhaydenconsulting@gmail.com)
  • Talk about it on Social Media!
  •  Create a Facebook Complimentary Oral Cancer Screening Event
  • Recare Opportunity: Encourage inactive patients to come in for their important free oral cancer screening.

Talking Points:

  • Smoking and drinking are the most common risk factors, but that is changing.
  • The biggest risk factor now is the sexually transmitted virus called HPV, the same virus that can cause cervical cancer.
  • The Oral Cancer Foundation says 40,000 people will be diagnosed with oral cancer this year alone, the majority of those cases will be tied to HPV.
  • There is an epidemic of oral cancer among young people, unfortunately, due to oral sex.
  •  Fastest growing segment of the oral cancer population are non-smokers under the age of fifty.
  •  Additional risk factors include high alcohol consumption, the use of conventional smokeless (chewing/spit) tobacco, as well as prolonged exposure to the sun (for lip cancers).
  • Oral Cancer Screenings are quick and painless.

Here are 5 more ways to help your patients smile in April!

  National Fun at Work Day – April 1st.

 Baseball – Opening Day ~ Dress in your cities team attire and take pictures to post on social media – invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

UPDATE: SEE Baseball Opening Day Dental Marketing Ideas FOR MORE IDEAS!!

 Prom Season ~ Promote Teeth Whitening

 National Youth Sports Safety Month ~ Feature: Mouthguards

 National Kite Month ~ Fun idea for the kids, buy some kites (dollar store) to use as prizes.

So there you have it, some fun and educational ideas for the month of April to exceed your patients expectations and bring in new patients! 

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your April marketing campaign, please email Betty: bhaydenconsulting@gmail.com

 

Yours for Success!

~Betty

 Spring is nature’s way of saying, “Let’s party!”

~ Robin Williams