Dental Marketing and Practice Management Ideas for January

Hello Friends,

Now is the time to think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Take steps to make any needed changes or improvements. For more ideas to get you started visit here: Improve your Office – Make a change!

Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year. Celebrate your successes!!

Do not delay, put down on paper all of your thoughts and plans to make 2017 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2017 a more productive and happier year for all.

Now, here are some Marketing & Practice Management Ideas to help make January your Best Month Ever!

dental marketing ideas for winter betty hayden

Practice Management Ideas ~

Let’s start with your existing patients active and inactive…

Hygiene Continuing Care & Incomplete Treatment:

Insurance Maximums: Many of your patient’s dental insurance maximums renew on January 1. Phone, email or text your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor.

Inactive Patients: It doesn’t help anyone to have a file cabinet or computer full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: Reactivation Letter

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4 or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Many will say no. Instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!🙂

National Clean Off Your Desk Day: 9 (2nd Monday)  Clutter represents indecision. Make a decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs and fast-food drink containers sitting out on the counters.

Fun at Work Day: 27 (Last Friday)  You’ll find many ideas here on how to have fun at work.

Next, we have few internal and external marketing ideas, some are educational and some are just for fun. All are presented to exceed your patients expectations, help to create value for better dental health and get people talking about you to their friends, family members, co-workers, and neighbors.

Dental Marketing Ideas

External Marketing to Local Businesses:

Send a coffee truck to local businesses/schools – What a great surprise and welcome treat for many local businesses. Be sure to take pictures that can be shared on your social media sites. 

January is Be Kind to Food Servers Month –  Visit some local restaurants and present servers with a “We Appreciate You” gift. Gift Ideas: Toothbrush bag, lip balm , pens, etc. All items should be imprinted. Consider a drawing they can enter to win free teeth whitening.

Internal Marketing Ideas

January is National Hot Tea Month

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Social Media Post Ideas to Improve Engagement:

Sugar Awareness Week – 16-20

National Motivation and Inspiration Day: 2

Dress Up Your Pet Day: 14

Popcorn Day: 19

National Pie Day: 23

Dental Drill Appreciation Day: 26

Bubble Wrap Appreciation Day: 30

So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January. I LOVE hearing from you!

If you have not yet subscribed to receive my Free Dental Marketing Ideas each month, please do so today.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Patient Reactivation Letter

Hello Friends,

What does the start of 2016 look like for you? With a clear vision and plan, are you excited and hopeful for the opportunity to exceed last years production and collection goals?

Or

Are you concerned that it will be a repeat of last years disappointing numbers?

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2016 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no obligation consultation at bhaydenconsulting@gmail.com.

Today, I’d like to help you tackle one of those struggles… your inactive patients. Let’s reactivate all of your patients that haven’t been in for one year or longer. The start of the new year is a great time to make a plan for reactivating your patients…. (attack that File Cabinet…or computer patient database!)

dental patient reactivation letter

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. However, if for whatever reason your inactive patient database is growing – take steps now to welcome those patients back in to the schedule. You can start by sending a We Miss You reactivation letter.

The following letter can easily be customized to your practice:

WE MISS YOU!

Dear ,

You may not realize how long it has been since we’ve seen you.

We understand how hectic life can be, and it’s easy to put off a visit to the dentist.

We sincerely care about your dental health, and we’re concerned when you miss out on your regular dental visits. With regular check-ups and good home care, dentistry can help you maintain your oral health – and overall health.

Please call xxx xxx today to reserve your appointment and to take advantage of our “let’s get re-acquainted” offer:

Present this letter at your appointment and receive

$25 toward your dental treatment and a

complimentary oral cancer screening.

If you haven’t been in because you are seeing another dentist, please let us know. This way, we can update our records and we’ll know you’re receiving your all important dental care.

A welcoming smile is waiting for you!

Yours for better dental health,
Additional Suggestions:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

Betty Hayden Consulting is ready to help you create a fantastic marketing plan that will surely exceed your patients expectations and or help you with your practice management concerns and goals. Contact Betty at bhaydenconsulting@gmail.com to set up your no obligation, complimentary consultation.

Make it a GREAT Day!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

Dental Marketing Ideas for December

Hello Dental Friends,

Today I will be sharing with you:

Marketing ideas for dentists from Hayden Consulting

Can you believe it? Soon we will be closing out 2013 and welcoming in 2014! As you contemplate your goals for 2014, keep these quotes in mind:

 “Don’t be afraid of the space between your dreams and reality. If you can dream it, you can make it so.” –  Belva Davis

 Wonder what opportunities you pass, unwittingly, because your hands are so busy clasping  what you think you have always known. – Mary Anne Radmacher

How does your schedule look for December? Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers. Have fun with it.

.Dental Education & Referral Opportunity:

December is a great month to give your current patients Gift Of Health Certificates to share with their family, friends, neighbors and co-workers.

Print them out on seasonal paper and matching colored envelopes.

Customize your dental health/service message and special offer/invitation.

 Gift Of Health Certificate

 

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

 Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Here are 3 More Ways to Help Your Patients & Team

Smile in December!

National Write a Business Plan Month Plan now to make 2014 your Best Year Yet! Meet together as a team to discuss marketing ideas, production & collection goals, new patient goals, continuing education needs/wants, office maintenance/repair/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

 National Cookie Day: 4th – Package up a cookie with your office label and a packet of hot chocolate to hand out to your patients on this day or do it for the entire week or month. Your patients will love this sweet treat. A Great way to exceed their expectations.

 It’s About Time Week – 25th – 31st: What is it time for? Employee Reviews?, A Team meeting?, To finally let that team member go that has been bringing everyone down?, Stronger Hygiene Continuing Care Protocol?, New Office Equipment?, New Office Uniforms?…. you get the idea 😉

 I would love to hear all about your plans to make December a great month. Please comment below to share your ideas.

If you haven’t yet subscribed to receive free dental marketing ideas via your email each month, please do so today. Feel free to share these posts with all of your dental friends!

 Yours for Greater Success,

~Betty