Tips and Ideas for Dental Office Open House Event

Hello Friends,

One of the most asked questions that I receive is ideas for hosting a dental open house event. So if you have an open house planned for your dental office or are considering hosting an open house event, here are some ideas to help make your open house a huge success!

ideas for dental office open house betty hayden consulting

 Event Theme:

  • Luau
  • Winter Wonderland
  • Back-to-School
  • Hearts – We “Heart” our Community or We “Heart” our Patients
  • Decades (ex: 50’s)
  • Spring – Flowers (Thank you for helping our office grow)
  • Celebration of Health
  • Fall  
  • Women’s Night Out  
  • Office Anniversary Celebration
  • Spa/Pampering  
  • Shopping (w/local vendors)
  • Carnival
  • Cocktail Party (Wine & Appetizers)
  • Superhero

 Target Audience: 

  • Professionals/Specialists
  • Community (Local Businesses/Non-Patients)
  • Current Patients

 Cross Marketing Opportunity:

  • Team up with local businesses!
  • Hair Salons, Specialty offices, Restaurants, Etc.
  • Display a thank you board/sign to the local businesses involved in the open house.
  • Have an area that they can display their business information
  • Have them donate a prize to be raffled off or used in a drawing.
  • Ask them to advertise your event at their place of business.

Advertising your Event:

  • Invitations
  • Local Newspaper (Invite them to the event!)
  • TV News (Invite them to the event!)
  • Radio (Invite them to the event!)
  • Social Media Sites (set up a Facebook Event)
  • Website
  • Current Patients (Ask them to bring a friend for a prize!)
  • Newsletter
  • Email
  • Online Local News Sites
  • Local Chambers
  • Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
  • Employees (Make sure the entire team is on board w/the event and talking about it)
  • Flyers
  • Banner on building

 Call To Action/Community Support:

Collect Donations for…

  • Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)
  • Books
  • Canned Foods  
  • School Supplies
  • Aluminum Can Tabs (Ronald McDonald House)

or offer:

  • Complimentary Oral Cancer Screenings
  • Smile Makeover Contest

 Give-Aways:

Welcome letter/flyer (Include in it: Info about the office, services offered, a special call to action offer & a thank you for coming in) 

Items imprinted with your office information, such as:

  • Toothbrush Bags
  • Lip Balm (www.lipbalmexpress.com)
  • Tote Bags
  • Pens
  • Coffee Mugs
  • Water Bottles
  • Flower Seed Packets
  • Magnets
  • Key rings
  • Xylitol Products
  • Umbrellas

My favorite company to use for imprinted giveaway items is: Bizarre Marketing – http://www.promostuff4u.com

Activities:

  • Face Painting
  • Photo Booth
  • Balloon Twisting
  • Craft Table
  • Games
  • DJ/Karaoke/Live Music
  • Dental Health Presentations

 Drawing/Raffle for Prizes:

Having a drawing(s) allows you to collect names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.

  • Electric Toothbrush
  • Teeth Whitening
  • $/% Off of a Dental Service  
  • Gift Cards
  • Television/Tablet
  • Gift Baskets

Team up with local businesses for contributions/donations of Prizes. Be sure to remind them that their name will be included in your advertising for the open house.

Offer an incentive (such as; gift card) to the first so many people who RSVP to your event.

Office Appearance:

  • Office must be clean and clutter free!! (Inside & Out!)
  • Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
  • Decorate the Office
  • Music Playing (recorded or live)
  • Have stations set up throughout the office to encourage a tour of the entire office.
  • Monitors set up in reception room and treatment suites playing videos of services offered
  • Display “About Our Office & Services” Brochures

Team Members:

  • Well dressed
  • Name Tags
  • Friendly & Outgoing
  • Specific assignments (designated greeter, tour guide, speaker for dental presentations, etc.)

 Food/Drink Ideas:

  • Bottled water with office label
  • Punch/lemonade/Tea/Coffee/Wine/Beer
  • BBQ Foods
  • Appetizers
  • Wine/Cheese
  • Desserts
  • Ice Cream Truck (great for outdoor events)

You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc.

Day of the Event:

  • Smiling faces
  • Name tags
  • Give tours (Depending on size of the event you could set tours up scavenger hunt style)
  • Be ready to schedule appointments
  • Greet everyone
  • Take lots of pictures
  • Record a video of the event

 After the Event:

  • Send Thank you’s to all of your guests and any businesses that participated in the event.
  • Send a follow-up article & pictures to the local paper.
  • Call prize winners to come into the office and collect their gift – be sure to take their picture(s).
  • Post pictures of the event on social media sites.  

Remember, Proper Planning Prevents Poor Performance!

To-do lists are your friend! Include a timeline & who is responsible for what & when.

Your goal should be to make your guests feel welcome, special and appreciated. No one wants to show up to an event where they are not welcomed or sure they’re even in the right place. 

Have a GREAT Open House Event friends!

If you have more ideas I would love to hear about them! To share your thoughts/ideas please comment below. If you enjoyed reading this article please give us a “like” below. 

If you are not yet receiving my free dental marketing ideas every month to your inbox, please take a second and subscribe today. This way you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello.

 

 

Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Please stop by and say hello to me on FacebookTwitterInstagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty

 

 

 

Dental Office Open House Event Ideas

Are you considering hosting an open house event for your dental office?

Here are some ideas to help make your open house a huge success!

FOR AN UPDATED ARTICLE FULL OF OPEN HOUSE EVENT IDEAS, Visit here:Tips and Ideas for Dental Office Open House Event

dental office marketing ideas hayden consulting

 Event Theme:

Luau

Winter Wonderland

Hearts – We “Heart” our Community or We “Heart” our Patients

50’s

Spring – Flowers (Thank you for helping our office grow)

Fall  

Women’s Night Out  

Spa/Pampering  

Shopping (w/local vendors)

Carnival

Cocktail Party (Wine & Appetizers)

 Target Audience: 

Professionals/Specialists

Community (Local Businesses/Non-Patients)

Current Patients

 Cross Marketing Opportunity:

Team up with local businesses!!

Hair Salons, Specialty offices, Restaurants, etc.

Display a thank you to the local businesses involved in the open house.

Have an area that they can display their business information

Have them donate a prize to be raffled off or used in a drawing.

Ask them to advertise your event at their place of business.

Advertising your Event:

Local Newspaper (Invite them to the event!)

TV News (Invite them to the event!)

Radio (Invite them to the event!)

Social Media Sites (include Facebook Event)

Website

Current Patients (Ask them to bring a friend for a prize)

Newsletter

Email

Online Local News Sites

Local Chambers

Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)

Employees (Make sure the entire team is on board w/the event and talking about it)

Fliers

Banner on building

 Call To Action/Community Support:

Collect Donations for…

Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)

Books

Canned Foods  

School Supplies

Aluminum Can Tabs (Ronald McDonald House)

or offer:

Complimentary Oral Cancer Screenings

 Give-Aways:

Welcome letter/flier (Include in it: Info about the office, services offered, special offer & a thank you for coming in) Imprinted items, such as:

Toothbrush Bags

Lip Balm

Tote Bags

Pens

Coffee Mugs

Water Bottles

Flower Seed Packets

Magnets

Key rings

Xylitol Products

Activities:

Face Painting

Photo Booth

Balloon Twisting

Craft Table

Games

DJ/Karaoke/Live Music

 Drawing/Raffle for Prizes:

Having a drawing(s) allows you to collect names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.

Electric Toothbrush

Teeth Whitening

$ off of a service  

Gift Cards

Gift Baskets

Team up with local businesses for Prizes

Office Appearance:

Office must be clean and clutter free!! (Inside & Out!)

Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)

Have stations set up through out the office to encourage a tour of the whole office.

Decorate the office

Monitors set up in reception room and treatment suites playing videos of services offered

Music

Team Members:

Well dressed

Name Tags

Friendly & Outgoing

Specific assignments

 Food/Drink Ideas:

Labeled Water Bottles

Punch/lemonade/Tea/Coffee/Wine/Beer

BBQ Foods

Appetizers

Desserts

You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc

Day of the Event:

Smiling faces

Name tags

Give tours (Depending on size of the event you could set tours up scavenger hunt style)

Be ready to schedule appointments

Greet everyone

Take lots of pictures

Record a video of the event

 After the Event:

Send Thank you’s to all of your guests and any businesses that participated in the event.

Call prize winners to come in to the office and collect their gift – be sure to take their picture(s).

Send a follow-up article and pictures to the local paper.

Post pictures of the event on social media sites.  

Remember, Proper Planning Prevents Poor Performance!

Be sure to make thorough to do lists that include a time-line & who is responsible for what & when.  

Have a GREAT Open House Event!!

If you have more ideas I would love to hear about them! To share your thoughts/ideas please comment below. If you enjoyed reading this article please give us a “like” below. 

If you are not yet receiving my free dental marketing ideas every month to your email inbox, please subscribe today.

Thank you!

Yours for Greater Success,

~Betty