April is Oral Cancer Awareness Month

April is Oral Cancer Awareness Month

Hello Friends,

April is Oral Cancer Awareness Month & Oral, Head and Neck Cancer Awareness Week is the 2nd – 9th of April –   An excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives.

According to the Oral Cancer Foundation, approximately 49,750 people in the U.S. will be newly diagnosed with oral cancer this year. 132 new people in the US EVERY Day will be newly diagnosed with oral cancer, and that one person EVERY HOUR OF THE DAY, 24/7/365 will die from it.

While smoking and tobacco use are still major risk factors, the fastest growing segment of oral cancer patients is young, healthy, nonsmoking individuals due to the connection to the HPV virus. See more: http://oralcancerfoundation.org/events/oral-head-neck-cancer-awareness-month/

dental marketing ideas for oral cancer awareness month

Here are some ideas to get you started:

Consider offering complimentary oral cancer screenings during the month of April or on a designated day…

 Your offer is this:

Is There A Killer Hiding Under Your Nose?

 April is Oral Cancer Awareness Month

our office is pleased to offer

FREE Oral Cancer Screenings

a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations.
  • Create a one-page flier for your patients to share with their friends, family members,      co-workers and neighbors.
  • Talk about it on all of your office Social Media sites!
  •  Create a Facebook Complimentary Oral Cancer Screening Event.

More Oral Cancer Awareness ideas for the month:

  • Hygiene Continuing Care Opportunity: Encourage your inactive patients to come in for their important free oral cancer screening.
  • Partner with a local business to do free oral cancer screenings at their location.
  • Open House/Oral Cancer Screening Event at your office. (See Tips and Ideas for Dental Office Open House Event )
  • Donate a portion of service/product sales (ie: teeth whitening, fluoride, Invisalign) to Oral Cancer Research.
  • Host or Participate in Oral Cancer Research 5k Walk/Run.
  • Give-away Free T-shirts or Bracelets to every patient that makes a donation toward Oral Cancer Research or Just Because 🙂
  • Create a video to share on your social media platforms demonstrating how oral cancer screenings are quick & painless.
  • Bring in your local dermatologist for a lunch n learn to demonstrate oral, head & neck cancer screenings.
  • Have a gift card or gift basket raffle that your patients can enter to win during the month of April.

If you have questions about Oral Cancer Awareness month or would like to hire me to help with advertising/marketing (press release, flier & talking points) for this special day/month, please contact me at bhaydenconsulting@gmail.com

If you’re looking for additional marketing ideas not related to oral cancer awareness for April, please visit here: Dental Marketing Ideas for April

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~
Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for April

Dental Marketing Ideas for April

FOR UPDATED DENTAL MARKETING IDEAS FOR APRIL VISIT: April 2017 Marketing Ideas

 It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.”

~ Charles Dickens

 So far in my neck of the woods we have yet to feel spring in the light let alone feel summer. You know the saying about March, In Like a Lion Out Like a Lamb? Well it came in like a lion and has set up camp. Brrr!

Dental Marketing Ideas for April

 So let’s think and talk about the month of April and how we can use spring flowers to market your practice and exceed your patients expectations.

 Here are some ideas for you:

 Theme: Spring Flowers

 Focus: Complimentary Oral Cancer Screenings (More about this in a minute)

 Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patients referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

 Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

 April is also National Garden Month ~ Have a drawing for a Gardening Tote filled w/gardening supplies.

 Let us talk now about your featured service: Complimentary Oral Cancer Screenings.

April is Oral Cancer Awareness Month

Update: SEE April is Oral Cancer Awareness Month for Current Oral Cancer Awareness Marketing Ideas and Facts

 Use this as an opportunity to educate your patients and folks in the community. With a goal of bringing in new patients.

 Your offer is this:

Is There A Killer Hiding Under Your Nose?

 April is Oral Cancer Awareness Month

our office is pleased to offer FREE Oral Cancer Screenings

in a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations. (I can help you create a press release for your event:  Email: bhaydenconsulting@gmail.com)
  • Create a one-page flier for your patients to share with their friends, family members, co-workers, and neighbors. (If you need a sample OCS flier, I’m happy to send you one. Email: bhaydenconsulting@gmail.com)
  • Talk about it on Social Media!
  •  Create a Facebook Complimentary Oral Cancer Screening Event
  • Recare Opportunity: Encourage inactive patients to come in for their important free oral cancer screening.

Talking Points:

  • Smoking and drinking are the most common risk factors, but that is changing.
  • The biggest risk factor now is the sexually transmitted virus called HPV, the same virus that can cause cervical cancer.
  • The Oral Cancer Foundation says 40,000 people will be diagnosed with oral cancer this year alone, the majority of those cases will be tied to HPV.
  • There is an epidemic of oral cancer among young people, unfortunately, due to oral sex.
  •  Fastest growing segment of the oral cancer population are non-smokers under the age of fifty.
  •  Additional risk factors include high alcohol consumption, the use of conventional smokeless (chewing/spit) tobacco, as well as prolonged exposure to the sun (for lip cancers).
  • Oral Cancer Screenings are quick and painless.

Here are 5 more ways to help your patients smile in April!

  National Fun at Work Day – April 1st.

 Baseball – Opening Day ~ Dress in your cities team attire and take pictures to post on social media – invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

UPDATE: SEE Baseball Opening Day Dental Marketing Ideas FOR MORE IDEAS!!

 Prom Season ~ Promote Teeth Whitening

 National Youth Sports Safety Month ~ Feature: Mouthguards

 National Kite Month ~ Fun idea for the kids, buy some kites (dollar store) to use as prizes.

So there you have it, some fun and educational ideas for the month of April to exceed your patients expectations and bring in new patients! 

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your April marketing campaign, please email Betty: bhaydenconsulting@gmail.com

 

Yours for Success!

~Betty

 Spring is nature’s way of saying, “Let’s party!”

~ Robin Williams