Now is the time to think seriously about any troubles, concerns and problems that occurred during the year that you do not want to repeat in the new year. What problems would you like to see solved? Take steps to make any needed changes or improvements. For more ideas to get you started visit here: Improve your Office – Make a change!
Also, think about all of the things that worked well and how you can repeat them or even improve upon them in the new year. Celebrate your successes!!
Do not delay, put down on paper all of your thoughts and plans to make 2017 a better year for you and your practice. Do include your team in this plan, ask them what their ideas are to make 2017 a more productive and happier year for all.
Now, here are some Marketing & Practice Management Ideas to help make January your Best Month Ever!
Practice Management Ideas ~
Let’s start with your existing patients active and inactive…
Hygiene Continuing Care & Incomplete Treatment:
Insurance Maximums: Many of your patient’s dental insurance maximums renew on January 1. Phone, email or text your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor.
Inactive Patients: It doesn’t help anyone to have a file cabinet or computer full of inactive patients – Get them on the schedule. January is a great time to send We Miss You Reactivation Letters to your patients. For a sample letter visit this post: Reactivation Letter
Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4 or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Many will say no. Instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!
National Clean Off Your Desk Day: 9 (2nd Monday) Clutter represents indecision. Make a decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs and fast-food drink containers sitting out on the counters.
Fun at Work Day: 27 (Last Friday) You’ll find many ideas here on how to have fun at work.
Next, we have few internal and external marketing ideas, some are educational and some are just for fun. All are presented to exceed your patients expectations, help to create value for better dental health and get people talking about you to their friends, family members, co-workers, and neighbors.
Dental Marketing Ideas
External Marketing to Local Businesses:
Send a coffee truck to local businesses/schools – What a great surprise and welcome treat for many local businesses. Be sure to take pictures that can be shared on your social media sites.
January is Be Kind to Food Servers Month – Visit some local restaurants and present servers with a “We Appreciate You” gift. Gift Ideas: Toothbrush bag, lip balm , pens, etc. All items should be imprinted. Consider a drawing they can enter to win free teeth whitening.
Internal Marketing Ideas
January is National Hot Tea Month –
Educational & Service Opportunity:
Drinking teas such as green tea can be very good for one’s dental health.
Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!
If you are interested in having me help your office create a custom “National Hot Tea Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at firstname.lastname@example.org
Social Media Post Ideas to Improve Engagement:
Sugar Awareness Week – 16-20
National Motivation and Inspiration Day: 2
Dress Up Your Pet Day: 14
Popcorn Day: 19
National Pie Day: 23
Dental Drill Appreciation Day: 26
Bubble Wrap Appreciation Day: 30
So there you have it, a few dental marketing ideas for January. Please be sure to comment below with any other ideas or reminders you have for the month of January. I LOVE hearing from you!
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Yours for Greater Success,