Ten Tips to Increase Teeth Whitening Acceptance

Ten Tips to Increase Teeth Whitening Acceptance

Hello Friends,

Many of your patients are thinking about all of the pictures that they will be smiling for at their end of the year office parties and family dinners. Help them get their smiles camera-ready with teeth whitening. Beautiful bright, white teeth for Winter. “Smiles as White as Snow”

Ever wonder why it is that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why…. No whitening system or whitening goals will ever be reached or work if the entire team isn’t on board with it and actually consistently offering it.

Dental Services, Teeth Whitening, Dental Marketing

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office…

Step One: 
White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.

Step Two:
Take a Shade –
Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide. This very often leads your patient to ask you about teeth whitening and other cosmetic treatment options.

Step Three: 
In office Messaging
In addition to being ENTHUSIASTIC when talking to your patients about the teeth whitening services you offer…Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at patient’s eye level offering teeth whitening…

Get a Whiter, Brighter Smile with
Teeth Whitening!

Whiten yellow teeth & virtually eliminate
tobacco, coffee & tea stains!
Ask us how

Step Four:
Scheduling –
When scheduling hygiene appointments over the phone include these powerful words:
Would you also like to whiten your teeth at this appointment?

Step Five:
Listen to your patients –
What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?
What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.

Step Six:
External Marketing –
Include offers for teeth whitening and patient teeth whitening success stories with your… Newsletters, Postcards, Social Media sites (Facebook, Twitter, Pinterest, Instagram, etc) Website and Blog Posts. 
Video testimonials are a powerful marketing tool for your social media platforms.

Step Seven:
Tracking –
Be sure to set up computer reminders to call, text, email or send a postcard to your patients that have purchased teeth whitening trays around the time when they will be due for a refill.

Step Eight:
GOALS
Set a monthly whitening goal! Talk about daily goals at morning meetings. Consider offering a team bonus or incentive for every whitening case.

Step Nine:
Use only the BEST teeth whitening products and techniques!
Quality matters. As does comfort! Make this appointment as comfortable & sensitivity-free  as possible for your patients. 

Step Ten:
Buy sunglasses –
Because your office is going to be filled with such bright smiles you’ll need to wear shades!

Bonus Tips:

#1 – Offer a fun promotion in the community to local businesses. A drawing to win Free Take-home Teeth whitening trays to one or more people. Offer this at local salons, restaurants and schools.

#2 – BOGO Special Offer – Buy One, Get One 50% Off Teeth Whitening. This special offer increases your opportunity to bring in new patients. 

#3 – Make it convenient for your patients to say yes. Your patients are busy, assure them that this appointment will be quick. It’s helpful for all your team members to be cross-trained to take impressions and make trays.

#4 – Teeth Whitening makes a Great Gift! Make gift giving easy for your patients by suggesting that teeth whitening makes the perfect gift! Have Gift Certificates ready for purchase. See Dental Gift Certificates

I’m certain that if each step is followed closely and consistently you will see success with your teeth whitening goals.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~
Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

 

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Dental Marketing Ideas for July

Update: For July 2016 ideas visit here: Dental Marketing Ideas for July 2016

Hello,

I’m sitting here in sunny Arizona on vacation with my family enjoying this incredibly “cool” 112 degree weather! 😉 A delicious cold ice cream cone would be wonderful right about now, which reminds me that July is National Ice Cream Month and the theme of my marketing campaign for July.

First things first, start this third quarter off by discussing your goals and marketing plans with your entire team. Plan ahead ways to fill and keep the schedule full for August & September as they are typically slower months for some offices.

marketing ideas for dentists

OK now, on to our theme and product/service feature for July: Ice Cream & Desensitizing Agents to treat Sensitivity

July is National Ice Cream Month!

Close to 50% of American’s suffer from or experience tooth sensitivity from time to time. And if they’re not suffering from it, they know someone who is.

This is what you do:

Contact a local Ice Cream Shop and see if they would be willing to donate 4 or 5 FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. You will also use their name/promote their business during July on social media & your website. 

How will you promote this to your patients? Have a sign posted in the office encouraging your patients to enter to win the free ice cream. Use your social media sites to promote this and post your weekly ice cream cone winners.

What to say: Do you or someone you know experience tooth sensitivity when eating ice cream or other cold foods & beverages? Great news, you do not have to live with this sensitivity – ask us about treatments that can minimize or eliminate that pain!

A marketing plan that requires little time, no extra cost and will boost production and exceed your patients (and potential patients) expectations!

If you would like me to work with your office to create a specific marketing campaign for the month of July or would like further ideas on how to implement the Ice Cream/Tooth Sensitivity campaign such as how to handle patients that are concerned about insurance coverage and fees for desensitizing agents and ways to advertise this campaign. Please contact me today at bhaydenconsulting@gmail.com.

Looking ahead to August – Back To School With Healthy Smiles Campaign

Yours for Success,

~Betty

P.S. Lake Havasu AZ is a very pretty place to visit!